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Sie zeigen den Wert der Personalisierung, bevor große Budgets fließen, und schaffen die Grundlage für den nächsten Schritt.",[1063],{"_uid":1064,"buttons":1065,"caption":1076,"component":43,"caption_position":947},"f4ad176e-1947-4f89-91f5-c71a982556eb",[1066],{"_uid":1067,"icon":27,"link":1068,"text":1075,"intent":35,"component":36,"icon_position":37},"37cff00e-25ad-4640-9e9d-13dda43787ba",{"id":1069,"linktype":31,"fieldtype":32,"cached_url":1070,"story":1071},"f57a153b-8f86-455b-9781-d9b9559a97df","de/loesungen/personalisierung-get-started-phase",{"name":1072,"id":1073,"uuid":1069,"slug":1074,"url":1070,"full_slug":1070,"_stopResolving":81},"Personalisierung – Get Started Phase",66366647386145,"personalisierung-get-started-phase","Personalisierung starten",{"type":39,"content":1077},[1078],{"type":42},{"_uid":1080,"component":1081,"global_component":1082},"5baa0b39-34a7-4dbf-8066-ded53cb0d5bb","section-global-component",{"name":1083,"created_at":1084,"published_at":1085,"updated_at":1086,"id":1087,"uuid":1088,"content":1089,"slug":1302,"full_slug":1303,"sort_by_date":118,"position":1304,"tag_list":1305,"is_startpage":51,"parent_id":1306,"meta_data":118,"group_id":1307,"first_published_at":1308,"release_id":118,"lang":124,"path":118,"alternates":1309,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Case Studies","2025-12-10T10:20:02.270Z","2026-10-12T07:36:02.129Z","2026-10-12T07:36:02.148Z",121538159724935,"33cc11c0-c43c-4a30-abee-6e5a2f642144",{"_uid":1090,"body":1091,"component":1301},"e3694e79-bb51-4ebf-b91f-52671210e331",[1092],{"_uid":1093,"head":1094,"cards":1109,"limit":30,"theme":124,"component":1299,"action_buttons":1300,"filter_service":30},"1a22a053-6104-4367-8006-f4659894aea6",[1095],{"_uid":1096,"kicker":30,"headline":1097,"component":514,"subheadline":1106,"show_top_line":81},"c4c0a97b-4654-4816-b70e-becb398971a5",{"type":39,"content":1098},[1099],{"type":927,"attrs":1100,"content":1101},{"level":961,"textAlign":118},[1102],{"text":1103,"type":513,"marks":1104},"Weitere Case Studies aus verschiedenen Branchen",[1105],{"type":935},{"type":39,"content":1107},[1108],{"type":42},[1110,1126,1139,1152,1163,1174,1188,1200,1214,1225,1238,1248,1261,1273,1284],{"_uid":1111,"link":1112,"logo":1115,"text":1119,"client":1117,"service":1120,"headline":1121,"industry":291,"component":1122,"kpi_label":1123,"kpi_value":1124,"reading_time":1125},"e5a8c0d4-6f1b-4a5e-9c7d-9b2e4f0a1c05",{"id":1113,"url":30,"linktype":31,"fieldtype":32,"cached_url":1114},"6469f148-a1ca-45b5-8f2f-be493f68b6a0","de/case-studies/case-study-the-female-company",{"id":1116,"alt":1117,"filename":1118,"fieldtype":49,"is_external_url":51},218898263137364,"The Female Company","https://a.storyblok.com/f/328018/400x300/0334e7c1af/tfc.png","KI liefert Kundenverständnis und Tests in Tagen statt Wochen. 59 % der Experimente gewinnen, der Benchmark liegt bei 20 bis 30 %.","Rapid Growth Engine","Drei Experimente pro Woche, das erste nach 13 Tagen.","item-case-teaser","Conversion Rate in drei Monaten","+54 %","6",{"_uid":1127,"link":1128,"logo":1129,"text":1133,"client":1131,"service":65,"headline":1134,"industry":1135,"component":1122,"kpi_label":1136,"kpi_value":1137,"reading_time":1138},"5e76ffbb-54ae-4f3e-b046-caccea0e0652",{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217},{"id":1130,"alt":1131,"filename":1132,"fieldtype":49,"is_external_url":51},23160171,"computeruniverse","https://a.storyblok.com/f/328018/255x128/87f15ed90f/computeruniverse.png","Aus 200 Datenpunkten entsteht in Echtzeit ein Profil für jeden Besucher. Die Ansprache passt sich an, lange bevor der Checkout beginnt.","Kundentypen erkennen, bevor sich jemand einloggt.","Elektronik","mehr Umsatz","+18,2 %","4",{"_uid":1140,"link":1141,"logo":1143,"text":1147,"client":1145,"service":65,"headline":1148,"industry":1149,"component":1122,"kpi_label":1150,"kpi_value":1151,"reading_time":668},"f6b9d1e5-7a2c-4b6f-8d8e-0c3f5a1b2d06",{"id":908,"url":30,"linktype":31,"fieldtype":32,"cached_url":1142},"de/case-studies/case-study-hessnatur-personalisierung",{"id":1144,"alt":1145,"filename":1146,"fieldtype":49,"is_external_url":51},23160169,"hessnatur","https://a.storyblok.com/f/328018/255x128/ad0613569f/hessnatur.png","Wenige, klar begründete Use Cases statt hunderter Möglichkeiten. Alle drei ersten Experiences haben gegen die Kontrollgruppe gewonnen.","In vier Wochen vom Tool zur ersten Personalisierung.","Fashion","Umsatz pro Besucher, über drei Experiences","> +10 %",{"_uid":1153,"link":1154,"text":1157,"client":1158,"service":58,"headline":1159,"industry":1149,"component":1122,"kpi_label":1160,"kpi_value":1161,"anonymized":81,"reading_time":1162},"a1c4e6f0-2b7d-4c1a-9e3f-5d8a0b6c7e01",{"id":1155,"url":30,"linktype":31,"fieldtype":32,"cached_url":1156},"04d326fc-8771-4dd1-ac1d-881eca6496b5","de/case-studies/case-study-modemarke-testing-programm","Ein Motivation Lab zeigte, warum Kunden im Shop zögern. Daraus wuchs ein Programm mit 50 bis 60 Experimenten im Jahr.","Bekannte deutsche Modemarke","Kunden kauften lieber in der Filiale. Daraus wurde ein Test.","Nettoumsatz in drei Jahren","+44,88 Mio. €","5",{"_uid":1164,"link":1165,"logo":1166,"text":1170,"client":1168,"service":58,"headline":1171,"industry":273,"component":1122,"kpi_label":1172,"kpi_value":1173,"reading_time":1138},"238e85bd-6a47-4370-ba96-7dbf85ba93c3",{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206},{"id":1167,"alt":1168,"filename":1169,"fieldtype":49,"is_external_url":51},23160144,"freenet","https://a.storyblok.com/f/328018/255x128/f1adafe85a/freenet.png","Ein Proof of Concept mit vorab vereinbarten Uplift-Zielen hat den Wert von Experimentation belegt. Heute steuert freenet das Programm selbst.","Zwei Drittel aller Tests erfolgreich, mit Erfolgsgarantie.","mehr Bestellungen, kumuliert","+30 %",{"_uid":1175,"link":1176,"logo":1179,"text":1183,"client":1181,"service":1184,"headline":1185,"industry":291,"component":1122,"kpi_label":1186,"kpi_value":1187,"reading_time":1162},"a7c0e2f6-8b3d-4c7a-9e9f-1d4a6b2c3e07",{"id":1177,"url":30,"linktype":31,"fieldtype":32,"cached_url":1178},"4209ef7f-c41a-4e66-bf7c-8e5cf41c4552","de/case-studies/case-study-air-up",{"id":1180,"alt":1181,"filename":1182,"fieldtype":49,"is_external_url":51},218899964771970,"air up","https://a.storyblok.com/f/328018/255x143/d670305cc4/airup.png","Zehn Interviews, rund 800 Aussagen, vier Wochen. Aus Jobs to be done wurden 60 Ideen in fünf Handlungsfeldern.","Kundenzentrierung","Warum Kunden kaufen und warum sie wiederkommen.","Kaufmotive, die bis in Produkt und Verpackung wirkten","7 Jobs",{"_uid":1189,"link":1190,"logo":1191,"text":1195,"client":1193,"service":1184,"headline":1196,"industry":1197,"component":1122,"kpi_label":1198,"kpi_value":1199,"reading_time":1125},"19f3becd-60dc-4fcc-bb3c-7aac1d8cd990",{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229},{"id":1192,"alt":1193,"filename":1194,"fieldtype":49,"is_external_url":51},23160152,"Haufe","https://a.storyblok.com/f/328018/255x128/c9cc2e33d8/haufe.png","Aus Personas und Jobs to be done entstanden 33 Tests mit 52 % Erfolgsquote. Kundenzentrierung wurde so Teil der täglichen Arbeit.","Personas, die im Alltag genutzt werden statt im Ordner zu liegen.","B2B-Software","Umsatz","+5,2 Mio. €",{"_uid":1201,"link":1202,"logo":1205,"text":1209,"client":1207,"service":65,"headline":1210,"industry":1211,"component":1122,"kpi_label":1212,"kpi_value":1213,"reading_time":1125},"b8d1f3a7-9c4e-4d8b-8a0a-2e5b7c3d4f08",{"id":1203,"url":30,"linktype":31,"fieldtype":32,"cached_url":1204},"32656445-665d-4357-9ac8-dcd736831473","de/case-studies/case-study-eon-personalisierung",{"id":1206,"alt":1207,"filename":1208,"fieldtype":49,"is_external_url":51},23160222,"E.ON","https://a.storyblok.com/f/328018/255x128/eb2f094070/e-on.png","Aus der Vision einer persönlichen Customer Journey wurden drei Kundentypen, vier priorisierte Streams und eine Roadmap in fünf Phasen.","Strom ist für alle gleich. Die Kunden sind es nicht.","Energie","Personalisierungs-Streams entlang der Customer Journey","4 Streams",{"_uid":1215,"link":1216,"text":1219,"client":1220,"service":58,"headline":1221,"industry":1222,"component":1122,"kpi_label":1223,"kpi_value":1224,"anonymized":81,"reading_time":668},"b2d5f7a1-3c8e-4d2b-8f4a-6e9b1c7d8f02",{"id":1217,"url":30,"linktype":31,"fieldtype":32,"cached_url":1218},"683b77f5-8372-4123-ae6a-ed8bb27982ed","de/case-studies/case-study-fashion-d2c-marke","Unsere Expertinnen und Experten haben das interne Team ergänzt. Heute wird jede wichtige Entscheidung vorher getestet.","Mittelständische Fashion-D2C-Marke","Wachstum im gesättigten Markt, ohne mehr Werbebudget.","Fashion D2C","Wertbeitrag pro Jahr","+22,8 Mio. €",{"_uid":1226,"link":1227,"logo":1228,"text":1232,"client":1230,"service":1233,"headline":1234,"industry":1235,"component":1122,"kpi_label":1236,"kpi_value":1237,"reading_time":1162},"5dfd9302-708d-49d6-a85f-b88a18e57cb0",{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223},{"id":1229,"alt":1230,"filename":1231,"fieldtype":49,"is_external_url":51},23160153,"Görtz","https://a.storyblok.com/f/328018/255x128/f45d82f484/goertz.png","Jede große Änderung wurde vor dem Livegang im A/B-Test geprüft. So wurde aus dem Risiko eines Relaunchs ein messbarer Gewinn.","Relaunch-Absicherung","Ein Redesign, das Umsatz bringt statt kostet.","Schuhe","Uplift nach dem Redesign","+16,2 %",{"_uid":1239,"link":1240,"text":1243,"client":1244,"service":1120,"headline":1245,"industry":279,"component":1122,"kpi_label":1246,"kpi_value":1247,"anonymized":81,"reading_time":1138},"c3e6a8b2-4d9f-4e3c-9a5b-7f0c2d8e9a03",{"id":1241,"url":30,"linktype":31,"fieldtype":32,"cached_url":1242},"3228590d-2d9d-4823-afad-31dcef063880","de/case-studies/case-study-familienunternehmen-sport-freizeit","Als externes Growth Team haben wir Tempo und Trefferquote der Tests gesteigert. Daraus entstand unser Modell für schnelles Testen im D2C.","Familienunternehmen Sport und Freizeit","Viermal so viele Tests, weil kleine Sprints schneller lernen.","ROI in zwei Jahren","1.493 %",{"_uid":1249,"link":1250,"logo":1251,"text":1255,"client":1253,"service":1256,"headline":1257,"industry":1258,"component":1122,"kpi_label":1259,"kpi_value":1260,"reading_time":1125},"5dc62546-51ea-44bd-b43e-70626d59c50b",{"id":199,"url":30,"linktype":31,"fieldtype":32,"cached_url":200},{"id":1252,"alt":1253,"filename":1254,"fieldtype":49,"is_external_url":51},23160123,"Betzold","https://a.storyblok.com/f/328018/255x128/a7d0516bd0/betzold.png","Konzept und Shop-Modul entstanden in je einer Woche. Nach fünf Wochen Erprobung war der Nutzen der neuen Personalisierung belegt.","Personalisierung & MVP","Ein MVP in zwei Wochen statt eines Großprojekts.","Schulbedarf","höhere Conversion Rate","+32 %",{"_uid":1262,"link":1263,"logo":1264,"text":1268,"client":1266,"service":65,"headline":1269,"industry":1270,"component":1122,"kpi_label":1271,"kpi_value":1272,"reading_time":1162},"849c59ca-28e6-42dc-8b8d-1623a0535718",{"id":234,"url":30,"linktype":31,"fieldtype":32,"cached_url":235},{"id":1265,"alt":1266,"filename":1267,"fieldtype":49,"is_external_url":51},23160151,"ALDI SÜD","https://a.storyblok.com/f/328018/299x150/c54d5ba064/aldi-sued.svg","Jeder Kanal bekam eine eigene Roadmap mit priorisierten Use Cases. Abhängigkeiten zwischen den Kanälen sind jetzt sichtbar und planbar.","Personalisierung über alle Kanäle mit einem gemeinsamen Plan.","Lebensmittelhandel","pro Kanal als Startpunkt","3 Segmente",{"_uid":1274,"link":1275,"text":1278,"client":1279,"service":1280,"headline":1281,"industry":1135,"component":1122,"kpi_label":1282,"kpi_value":1283,"anonymized":81,"reading_time":668},"d4f7b9c3-5e0a-4f4d-8b6c-8a1d3e9f0b04",{"id":1276,"url":30,"linktype":31,"fieldtype":32,"cached_url":1277},"9a609991-c24e-4d0c-9cde-2e33954180a4","de/case-studies/case-study-kampagnen-pretest","Motive und Botschaften einer großen Imagekampagne wurden vorab mit der Zielgruppe verglichen, auch zwischen Märkten.","Online-Händler für Technik","Online-Marketing","Erst im Panel testen, dann die Kampagne ausspielen.","Kaufinteresse durch das stärkere Motiv","+6,7 %",{"_uid":1285,"link":1286,"logo":1289,"text":1293,"client":1291,"service":1294,"headline":1295,"industry":273,"component":1122,"kpi_label":1296,"kpi_value":1297,"reading_time":1298},"62600d35-7c45-4074-be6b-f1479f6d96b0",{"id":1287,"url":30,"linktype":31,"fieldtype":32,"cached_url":1288},"c8945c95-2e71-4646-9aa0-6e7a2e874bda","de/innovation-management/design-sprints",{"id":1290,"alt":1291,"filename":1292,"fieldtype":49,"is_external_url":51},23160180,"O2 Telefónica","https://a.storyblok.com/f/328018/255x128/31196989ae/telefonica-o2.png","Alignment, Lösungsideen, Prototyp und User Lab in einem Sprint. 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