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In Frankreich gab es keinen messbaren Effekt.","richtext-image",{"_uid":1094,"text":1095,"component":1046},"7b1e2c40-1a01-4f6e-9c11-fe0000000015",{"type":39,"content":1096},[1097],{"type":42,"content":1098},[1099],{"text":1100,"type":513},"In Deutschland buchten 12,5 % mehr Nutzer. In Frankreich änderte sich nichts. In der Schweiz buchten 14,7 % weniger. Dieselbe Seite war in einem Land ein Gewinn und im Nachbarland ein Verlust.",[],{"_uid":1103,"head":1104,"theme":124,"alignment":948,"component":1032,"richtext_body":1120,"action_buttons":1137},"7b1e2c40-1a01-4f6e-9c11-fe0000000016",[1105],{"_uid":1106,"kicker":1107,"headline":1108,"component":514,"subheadline":1117,"show_top_line":81},"7b1e2c40-1a01-4f6e-9c11-fe0000000017","Analyse",{"type":39,"content":1109},[1110],{"type":927,"attrs":1111,"content":1112},{"level":964},[1113],{"text":1114,"type":513,"marks":1115},"Warum Schweizer anders buchen als Deutsche",[1116],{"type":935},{"type":39,"content":1118},[1119],{"type":42},[1121],{"_uid":1122,"text":1123,"component":1046},"7b1e2c40-1a01-4f6e-9c11-fe0000000018",{"type":39,"content":1124},[1125,1129,1133],{"type":42,"content":1126},[1127],{"text":1128,"type":513},"Die Sprache war nicht das Problem. Die Texte waren schon auf Schweizer Begriffe angepasst, etwa Ferien statt Urlaub.",{"type":42,"content":1130},[1131],{"text":1132,"type":513},"Der Unterschied lag in den Personas. Im deutschen Shop kaufen mehr Menschen mit ausgeprägtem Ordnungssinn. Sie wollen strukturierte Fakten, um Angebote zu vergleichen. Im Schweizer Shop verarbeiten mehr Kunden Informationen visuell. Bilder und die Geschichten dahinter entscheiden dort stärker.",{"type":42,"content":1134},[1135],{"text":1136,"type":513},"Die Tabelle passte also perfekt zu deutschen Kunden. Schweizer Kunden nahm sie genau das, was sie zum Buchen brauchten.",[],{"_uid":1139,"head":1140,"theme":124,"alignment":948,"component":1032,"richtext_body":1156,"action_buttons":1195},"7b1e2c40-1a01-4f6e-9c11-fe0000000019",[1141],{"_uid":1142,"kicker":1143,"headline":1144,"component":514,"subheadline":1153,"show_top_line":81},"7b1e2c40-1a01-4f6e-9c11-fe0000000020","Ergebnis",{"type":39,"content":1145},[1146],{"type":927,"attrs":1147,"content":1148},{"level":964},[1149],{"text":1150,"type":513,"marks":1151},"Ein eigenes Konzept dreht die Schweiz ins Plus",[1152],{"type":935},{"type":39,"content":1154},[1155],{"type":42},[1157,1169,1178,1187],{"_uid":1158,"text":1159,"component":1046},"7b1e2c40-1a01-4f6e-9c11-fe0000000021",{"type":39,"content":1160},[1161,1165],{"type":42,"content":1162},[1163],{"text":1164,"type":513},"Für die Schweiz haben wir ein zweites Konzept entwickelt. Statt einer Tabelle transportieren Bilder und kurze Geschichten die Informationen. Das Layout ist lockerer.",{"type":42,"content":1166},[1167],{"text":1168,"type":513},"Im zweiten Test stieg die Buchungsrate um 13,5 % (93 % Konfidenz). Der Umsatz pro Besucher stieg um 15,3 % (94 % Konfidenz). Damit lag die Schweiz sogar vor dem deutschen Ergebnis. Das Plus hielt auch im Live-Betrieb.",{"_uid":1170,"size":1081,"image":1171,"caption":1175,"component":1092},"7b1e2c40-1a01-4f6e-9c11-fe0000000022",{"id":1172,"alt":1173,"filename":1174,"fieldtype":49,"is_external_url":51},231299092211355,"Balkendiagramm eigenes Konzept für die Schweiz gegenüber dem Original: Buchungsrate +13,5 %, Umsatz pro Besucher +15,3 %","https://a.storyblok.com/f/328018/79ea720120/ferienhaus-schweiz.png",{"type":39,"content":1176},[1177],{"type":42},{"_uid":1179,"size":1081,"image":1180,"caption":1184,"component":1092},"7b1e2c40-1a01-4f6e-9c11-fe0000000023",{"id":1181,"alt":1182,"filename":1183,"fieldtype":49,"is_external_url":51},231298924971664,"Wireframes der Siegervarianten: Deutschland mit Vergleichstabelle (+12,5 % Buchungen), Schweiz mit Bildern und Geschichten (+13,5 % Buchungen)","https://a.storyblok.com/f/328018/4d807c59d8/ferienhaus-wireframes.png",{"type":39,"content":1185},[1186],{"type":42},{"_uid":1188,"text":1189,"component":1046},"7b1e2c40-1a01-4f6e-9c11-fe0000000024",{"type":39,"content":1190},[1191],{"type":42,"content":1192},[1193],{"text":1194,"type":513},"Aus beiden Tests entstand ein interkulturelles Rahmenkonzept. Danach bekamen alle 15 Länder-Shops und die Kundenkommunikation eigene Anpassungen, ohne das Gesamtkonzept zu verwässern.",[],{"_uid":1197,"head":1198,"theme":124,"alignment":948,"component":1032,"richtext_body":1214,"action_buttons":1239},"7b1e2c40-1a01-4f6e-9c11-fe0000000025",[1199],{"_uid":1200,"kicker":1201,"headline":1202,"component":514,"subheadline":1211,"show_top_line":81},"7b1e2c40-1a01-4f6e-9c11-fe0000000026","Learnings",{"type":39,"content":1203},[1204],{"type":927,"attrs":1205,"content":1206},{"level":964},[1207],{"text":1208,"type":513,"marks":1209},"Was das für deinen internationalen Shop heißt",[1210],{"type":935},{"type":39,"content":1212},[1213],{"type":42},[1215],{"_uid":1216,"text":1217,"component":1046},"7b1e2c40-1a01-4f6e-9c11-fe0000000027",{"type":39,"content":1218},[1219,1223,1227,1231,1235],{"type":42,"content":1220},[1221],{"text":1222,"type":513},"Werte Tests nach Ländern aus. Ein neutrales Gesamtergebnis kann einen Gewinner und einen Verlierer verdecken.",{"type":42,"content":1224},[1225],{"text":1226,"type":513},"Miss die Verteilung der Personas pro Markt. Wer weiß, wer in welchem Land kauft, kann jede Gruppe gezielt ansprechen.",{"type":42,"content":1228},[1229],{"text":1230,"type":513},"Übersetzen reicht nicht. Jede Kultur braucht eine eigene Ansprache.",{"type":42,"content":1232},[1233],{"text":1234,"type":513},"Kulturelle Unterschiede lassen sich messen. Prüfe deshalb jede Ableitung im Test mit echten Nutzern.",{"type":42,"content":1236},[1237],{"text":1238,"type":513},"Das Wissen gilt über den Shop hinaus. Newsletter, Kampagnen und Service profitieren genauso davon.",[],{"_uid":1241,"component":1242,"global_component":1243},"7b1e2c40-1a01-4f6e-9c11-fe0000000028","section-global-component",{"name":1244,"created_at":1245,"published_at":1246,"updated_at":1247,"id":1248,"uuid":1249,"content":1250,"slug":1492,"full_slug":1493,"sort_by_date":118,"position":1494,"tag_list":1495,"is_startpage":51,"parent_id":1496,"meta_data":118,"group_id":1497,"first_published_at":1498,"release_id":118,"lang":124,"path":118,"alternates":1499,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Case Studies","2025-12-10T10:20:02.270Z","2026-10-16T14:17:12.682Z","2026-10-16T14:17:12.699Z",121538159724935,"33cc11c0-c43c-4a30-abee-6e5a2f642144",{"_uid":1251,"body":1252,"component":1491},"e3694e79-bb51-4ebf-b91f-52671210e331",[1253],{"_uid":1254,"head":1255,"cards":1270,"limit":30,"theme":124,"component":1489,"action_buttons":1490,"filter_service":30},"1a22a053-6104-4367-8006-f4659894aea6",[1256],{"_uid":1257,"kicker":30,"headline":1258,"component":514,"subheadline":1267,"show_top_line":81},"c4c0a97b-4654-4816-b70e-becb398971a5",{"type":39,"content":1259},[1260],{"type":927,"attrs":1261,"content":1262},{"level":964,"textAlign":118},[1263],{"text":1264,"type":513,"marks":1265},"Weitere Case Studies aus verschiedenen Branchen",[1266],{"type":935},{"type":39,"content":1268},[1269],{"type":42},[1271,1287,1300,1314,1325,1336,1350,1364,1374,1386,1400,1411,1424,1438,1451,1463,1474],{"_uid":1272,"link":1273,"logo":1276,"text":1280,"client":1278,"service":1281,"headline":1282,"industry":291,"component":1283,"kpi_label":1284,"kpi_value":1285,"reading_time":1286},"e5a8c0d4-6f1b-4a5e-9c7d-9b2e4f0a1c05",{"id":1274,"url":30,"linktype":31,"fieldtype":32,"cached_url":1275},"6469f148-a1ca-45b5-8f2f-be493f68b6a0","de/case-studies/case-study-the-female-company",{"id":1277,"alt":1278,"filename":1279,"fieldtype":49,"is_external_url":51},218898263137364,"The Female Company","https://a.storyblok.com/f/328018/400x300/0334e7c1af/tfc.png","KI liefert Kundenverständnis und Tests in Tagen statt Wochen. 59 % der Experimente gewinnen, der Benchmark liegt bei 20 bis 30 %.","Rapid Growth Engine","Drei Experimente pro Woche, das erste nach 13 Tagen.","item-case-teaser","Conversion Rate in drei Monaten","+54 %","6",{"_uid":1288,"link":1289,"logo":1290,"text":1294,"client":1292,"service":65,"headline":1295,"industry":1296,"component":1283,"kpi_label":1297,"kpi_value":1298,"reading_time":1299},"5e76ffbb-54ae-4f3e-b046-caccea0e0652",{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217},{"id":1291,"alt":1292,"filename":1293,"fieldtype":49,"is_external_url":51},23160171,"computeruniverse","https://a.storyblok.com/f/328018/255x128/87f15ed90f/computeruniverse.png","Aus 200 Datenpunkten entsteht in Echtzeit ein Profil für jeden Besucher. Die Ansprache passt sich an, lange bevor der Checkout beginnt.","Kundentypen erkennen, bevor sich jemand einloggt.","Elektronik","mehr Umsatz","+18,2 %","4",{"_uid":1301,"link":1302,"logo":1305,"text":1309,"client":1307,"service":65,"headline":1310,"industry":1311,"component":1283,"kpi_label":1312,"kpi_value":1313,"reading_time":668},"f6b9d1e5-7a2c-4b6f-8d8e-0c3f5a1b2d06",{"id":1303,"url":30,"linktype":31,"fieldtype":32,"cached_url":1304},"f88aa3a4-8e82-4479-96d6-272fbb348eb8","de/case-studies/case-study-hessnatur-personalisierung",{"id":1306,"alt":1307,"filename":1308,"fieldtype":49,"is_external_url":51},23160169,"hessnatur","https://a.storyblok.com/f/328018/255x128/ad0613569f/hessnatur.png","Wenige, klar begründete Use Cases statt hunderter Möglichkeiten. Alle drei ersten Experiences haben gegen die Kontrollgruppe gewonnen.","In vier Wochen vom Tool zur ersten Personalisierung.","Fashion","in 4 Wochen","> +10 % RPV",{"_uid":1315,"link":1316,"text":1319,"client":1320,"service":58,"headline":1321,"industry":1311,"component":1283,"kpi_label":1322,"kpi_value":1323,"anonymized":81,"reading_time":1324},"a1c4e6f0-2b7d-4c1a-9e3f-5d8a0b6c7e01",{"id":1317,"url":30,"linktype":31,"fieldtype":32,"cached_url":1318},"04d326fc-8771-4dd1-ac1d-881eca6496b5","de/case-studies/case-study-modemarke-testing-programm","Ein Motivation Lab zeigte, warum Kunden im Shop zögern. Daraus wuchs ein Programm mit 50 bis 60 Experimenten im Jahr.","Bekannte deutsche Modemarke","Kunden kauften lieber in der Filiale. Daraus wurde ein Test.","Nettoumsatz in drei Jahren","+44,88 Mio. €","5",{"_uid":1326,"link":1327,"logo":1328,"text":1332,"client":1330,"service":58,"headline":1333,"industry":273,"component":1283,"kpi_label":1334,"kpi_value":1335,"reading_time":1299},"238e85bd-6a47-4370-ba96-7dbf85ba93c3",{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206},{"id":1329,"alt":1330,"filename":1331,"fieldtype":49,"is_external_url":51},23160144,"freenet","https://a.storyblok.com/f/328018/255x128/f1adafe85a/freenet.png","Ein Proof of Concept mit vorab vereinbarten Uplift-Zielen hat den Wert von Experimentation belegt. Heute steuert freenet das Programm selbst.","Zwei Drittel aller Tests erfolgreich, mit Erfolgsgarantie.","mehr Bestellungen, kumuliert","+30 %",{"_uid":1337,"link":1338,"logo":1341,"text":1345,"client":1343,"service":1346,"headline":1347,"industry":291,"component":1283,"kpi_label":1348,"kpi_value":1349,"reading_time":1324},"a7c0e2f6-8b3d-4c7a-9e9f-1d4a6b2c3e07",{"id":1339,"url":30,"linktype":31,"fieldtype":32,"cached_url":1340},"4209ef7f-c41a-4e66-bf7c-8e5cf41c4552","de/case-studies/case-study-air-up",{"id":1342,"alt":1343,"filename":1344,"fieldtype":49,"is_external_url":51},218899964771970,"air up","https://a.storyblok.com/f/328018/255x143/d670305cc4/airup.png","Zehn Jobs-to-be-done-Interviews zeigten, was aus Erstkäufern Stammkunden macht. Die Ergebnisse nutzte air up in Shop, Produkt und Service.","Kundenzentrierung","Sieben Kaufmotive, die bis in die Verpackung wirkten.","Kaufmotive bis ins Produkt","7 Jobs",{"_uid":1351,"link":1352,"logo":1355,"text":1359,"client":1357,"service":175,"headline":1360,"industry":1361,"component":1283,"kpi_label":1362,"kpi_value":1363,"reading_time":1299},"c9e4a2b7-5d1f-4e8a-b3c6-7f2d9a0e4b18",{"id":1353,"url":30,"linktype":31,"fieldtype":32,"cached_url":1354},"a3cbede9-0e6a-4f92-951e-c436f4aeb5d5","de/case-studies/case-study-kickz",{"id":1356,"alt":1357,"filename":1358,"fieldtype":49,"is_external_url":51},230608540235169,"KICKZ","https://a.storyblok.com/f/328018/31f906b9ec/kickz.png","Wir haben A/B-Tests bis in die Warenwirtschaft verfolgt. Die Variante mit 43 % mehr Bestellungen brachte nach Retouren noch 22 % mehr Deckungsbeitrag.","Mehr Bestellungen sind nicht automatisch mehr Gewinn.","Sneaker & Streetwear","mehr Deckungsbeitrag","+22 %",{"_uid":1365,"link":1366,"text":1368,"client":1369,"service":1346,"headline":1370,"industry":1371,"component":1283,"kpi_label":1372,"kpi_value":1373,"anonymized":81,"reading_time":1299},"e1f2a3b4-c5d6-4e7f-8a9b-0c1d2e3f4a19",{"id":908,"url":30,"linktype":31,"fieldtype":32,"cached_url":1367},"de/case-studies/case-study-internationaler-ferienhausanbieter","Ein Template für 15 Länder-Shops verdeckte gegensätzliche Wirkungen. Ein eigenes Konzept für die Schweiz brachte dort 15,3 % mehr Umsatz pro Besucher.","Internationaler Ferienhausanbieter","Dieselbe Seite gewann in Deutschland und verlor in der Schweiz.","Travel","Umsatz pro Besucher","+15,3 %",{"_uid":1375,"link":1376,"logo":1377,"text":1381,"client":1379,"service":1346,"headline":1382,"industry":1383,"component":1283,"kpi_label":1384,"kpi_value":1385,"reading_time":1286},"19f3becd-60dc-4fcc-bb3c-7aac1d8cd990",{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229},{"id":1378,"alt":1379,"filename":1380,"fieldtype":49,"is_external_url":51},23160152,"Haufe","https://a.storyblok.com/f/328018/255x128/c9cc2e33d8/haufe.png","Aus Personas und Jobs to be done entstanden 33 Tests mit 52 % Erfolgsquote. Kundenzentrierung wurde so Teil der täglichen Arbeit.","Personas, die im Alltag genutzt werden statt im Ordner zu liegen.","B2B-Software","Umsatz","+5,2 Mio. €",{"_uid":1387,"link":1388,"logo":1391,"text":1395,"client":1393,"service":65,"headline":1396,"industry":1397,"component":1283,"kpi_label":1398,"kpi_value":1399,"reading_time":1286},"b8d1f3a7-9c4e-4d8b-8a0a-2e5b7c3d4f08",{"id":1389,"url":30,"linktype":31,"fieldtype":32,"cached_url":1390},"32656445-665d-4357-9ac8-dcd736831473","de/case-studies/case-study-eon-personalisierung",{"id":1392,"alt":1393,"filename":1394,"fieldtype":49,"is_external_url":51},23160222,"E.ON","https://a.storyblok.com/f/328018/255x128/eb2f094070/e-on.png","Aus der Vision einer persönlichen Customer Journey wurden drei Kundentypen, vier priorisierte Streams und eine Roadmap in fünf Phasen.","Strom ist für alle gleich. Die Kunden sind es nicht.","Energie","Personalisierungs-Streams entlang der Customer Journey","4 Streams",{"_uid":1401,"link":1402,"text":1405,"client":1406,"service":58,"headline":1407,"industry":1408,"component":1283,"kpi_label":1409,"kpi_value":1410,"anonymized":81,"reading_time":668},"b2d5f7a1-3c8e-4d2b-8f4a-6e9b1c7d8f02",{"id":1403,"url":30,"linktype":31,"fieldtype":32,"cached_url":1404},"683b77f5-8372-4123-ae6a-ed8bb27982ed","de/case-studies/case-study-fashion-d2c-marke","Unsere Expertinnen und Experten haben das interne Team ergänzt. Heute wird jede wichtige Entscheidung vorher getestet.","Mittelständische Fashion-D2C-Marke","Wachstum im gesättigten Markt, ohne mehr Werbebudget.","Fashion D2C","Wertbeitrag pro Jahr","+22,8 Mio. €",{"_uid":1412,"link":1413,"logo":1414,"text":1418,"client":1416,"service":1419,"headline":1420,"industry":1421,"component":1283,"kpi_label":1422,"kpi_value":1423,"reading_time":1324},"5dfd9302-708d-49d6-a85f-b88a18e57cb0",{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223},{"id":1415,"alt":1416,"filename":1417,"fieldtype":49,"is_external_url":51},23160153,"Görtz","https://a.storyblok.com/f/328018/255x128/f45d82f484/goertz.png","Jede große Änderung wurde vor dem Livegang im A/B-Test geprüft. So wurde aus dem Risiko eines Relaunchs ein messbarer Gewinn.","Relaunch-Absicherung","Ein Redesign, das Umsatz bringt statt kostet.","Schuhe","Uplift nach dem Redesign","+16,2 %",{"_uid":1425,"link":1426,"logo":1429,"text":1433,"client":1431,"service":1281,"headline":1434,"industry":1435,"component":1283,"kpi_label":1436,"kpi_value":1437,"anonymized":51,"reading_time":1299},"c3e6a8b2-4d9f-4e3c-9a5b-7f0c2d8e9a03",{"id":1427,"url":30,"linktype":31,"fieldtype":32,"cached_url":1428},"3228590d-2d9d-4823-afad-31dcef063880","de/case-studies/case-study-loesdau",{"id":1430,"alt":1431,"filename":1432,"fieldtype":49,"is_external_url":51},23160181,"Pferdesporthaus Loesdau","https://a.storyblok.com/f/328018/255x128/c05ea07246/loesdau.png","Als externes Growth Team haben wir Tempo und Trefferquote der Tests gesteigert. 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