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Die Rapid Growth Engine™ nutzt KI in Research, Konzeption und Auswertung und lässt Tests parallel laufen.","secondary",[1094,1106],{"_uid":1095,"image":1096,"caption":1099,"component":1105},"e0fccc00-a428-46fb-b52f-14124654985b",{"alt":1097,"filename":1098,"fieldtype":49,"is_external_url":81},"Zeitstrahl: klassische CRO liefert nach zwölf Wochen ein valides Ergebnis, die Rapid Growth Engine 17 validierte Ergebnisse und sechs laufende Tests","/images/cases/tfc-tempo.webp",{"type":39,"content":1100},[1101],{"type":42,"content":1102},[1103],{"text":1104,"type":513},"Klassische CRO im Vergleich zur Rapid Growth Engine™ über zwölf Wochen, Beispiel The Female Company","richtext-image",{"_uid":1107,"text":1108,"component":1069},"411cebf3-11fb-409e-9937-d3976df01a77",{"type":39,"content":1109},[1110,1118,1126,1134,1139,1147,1155],{"type":42,"content":1111},[1112,1116],{"text":1113,"type":513,"marks":1114},"AI Research Engine: ",[1115],{"type":937},{"text":1117,"type":513},"Research endet nie. Kundenverständnis in Tagen statt Monaten.",{"type":42,"content":1119},[1120,1124],{"text":1121,"type":513,"marks":1122},"AI-Workflow: ",[1123],{"type":937},{"text":1125,"type":513},"Konzeption, Entwicklung und Qualitätssicherung in Tagen, nicht in Wochen.",{"type":42,"content":1127},[1128,1132],{"text":1129,"type":513,"marks":1130},"Causal AI: ",[1131],{"type":937},{"text":1133,"type":513},"Ein Statistikmodell, das nach zwei Wochen Laufzeit valide ist, mit bis zu sechs Experimenten parallel.",{"type":929,"attrs":1135,"content":1136},{"level":1041},[1137],{"text":1138,"type":513},"So sah das bei The Female Company aus",{"type":42,"content":1140},[1141,1145],{"text":1142,"type":513,"marks":1143},"Zielgruppenbild nach zwei Tagen. ",[1144],{"type":937},{"text":1146,"type":513},"Marktstudie, Bewertungen und Web-Research wurden per KI zu Personas und Jobs to be done verdichtet. Ein synthetisches Kundenpanel prüft seitdem jede Idee, bevor Entwicklungszeit fließt.",{"type":42,"content":1148},[1149,1153],{"text":1150,"type":513,"marks":1151},"Erste Optimierung nach 13 Tagen. ",[1152],{"type":937},{"text":1154,"type":513},"Konzept, Entwicklung und QS dauern Tage. Das Team entscheidet selbst und braucht keine Freigabe pro Experiment. Heute gehen jede Woche drei Experimente live.",{"type":42,"content":1156},[1157,1161],{"text":1158,"type":513,"marks":1159},"Jede Änderung gemessen. ",[1160],{"type":937},{"text":1162,"type":513},"Alle Experimente laufen gegen eine Kontrollgruppe in Intelligems auf Shopify. Jedes Learning fließt in die Engine zurück. Fallen Zahlen ab, sucht ein KI-Agent in Shop-, Analytics- und Klar-Daten nach der Ursache.",[],{"_uid":1165,"head":1166,"theme":124,"alignment":44,"component":1029,"richtext_body":1182,"action_buttons":1194},"f1b3d5e7-9a2c-4e6f-8b1d-3c5e7f9a1b30",[1167],{"_uid":1168,"kicker":1169,"headline":1170,"component":514,"subheadline":1179,"show_top_line":81},"a2c4e6f8-0b3d-4f7a-9c2e-4d6f8a0b2c41","Rapid Growth Engine™ im Video",{"type":39,"content":1171},[1172],{"type":929,"attrs":1173,"content":1174},{"level":1020},[1175],{"text":1176,"type":513,"marks":1177},"Ergebnisse in Tagen statt in Wochen",[1178],{"type":937},{"type":39,"content":1180},[1181],{"type":42},[1183],{"_uid":1184,"caption":1185,"component":1188,"video_embed":1189,"video_upload":1190,"overlay_image":1192},"b3d5f7a9-1c4e-4a8b-8d3f-5e7a9b1c3d52",{"type":39,"content":1186},[1187],{"type":42},"richtext-video","https://www.youtube.com/embed/LOXVsMjGMIk",{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1191},{},{"id":118,"alt":118,"name":30,"focus":118,"title":118,"source":118,"filename":30,"copyright":118,"fieldtype":49,"meta_data":1193},{},[],{"_uid":1196,"head":1197,"theme":124,"alignment":949,"component":1029,"richtext_body":1216,"action_buttons":1248},"2c65ece6-4102-483d-876a-a847e3d76b4e",[1198],{"_uid":1199,"kicker":1200,"headline":1201,"component":514,"subheadline":1210,"show_top_line":81},"1f5172c5-b8a0-418b-85b9-ec5fd12ede20","Das Ergebnis",{"type":39,"content":1202},[1203],{"type":929,"attrs":1204,"content":1205},{"level":1020},[1206],{"text":1207,"type":513,"marks":1208},"+54 % in drei Monaten, aus Tempo und Zielgruppenverständnis",[1209],{"type":937},{"type":39,"content":1211},[1212],{"type":42,"content":1213},[1214],{"text":1215,"type":513},"17 A/B-Tests abgeschlossen, 59 % Gewinnerquote, 4,5 % durchschnittlicher Uplift, +54 % kumuliert. Getestet werden keine Button-Farben, sondern Verhaltensmuster aus der Konsumpsychologie in sieben Handlungsfeldern. So zeigt sich, wo Traction ist.",[1217,1228],{"_uid":1218,"image":1219,"caption":1222,"component":1105},"7108d79e-d252-4187-b4dc-6650caec3ffa",{"alt":1220,"filename":1221,"fieldtype":49,"is_external_url":81},"Balkendiagramm: Uplift der Conversion Rate für 24 Experimente, von −6 % bis +13 %, sieben Experimente laufen noch","/images/cases/tfc-ergebnisse.webp",{"type":39,"content":1223},[1224],{"type":42,"content":1225},[1226],{"text":1227,"type":513},"Uplift der Conversion Rate je Experiment gegen die Kontrollgruppe, Intelligems auf Shopify",{"_uid":1229,"text":1230,"component":1069},"f66d7434-4c0a-412e-a1c2-7a38afc7c25d",{"type":39,"content":1231},[1232,1240],{"type":42,"content":1233},[1234,1238],{"text":1235,"type":513,"marks":1236},"Ultra agil: ",[1237],{"type":937},{"text":1239,"type":513},"Das erste Experiment lief nach 13 Tagen.",{"type":42,"content":1241},[1242,1246],{"text":1243,"type":513,"marks":1244},"Tempo ohne Qualitätsverlust: ",[1245],{"type":937},{"text":1247,"type":513},"59 % der Experimente gewinnen, der Branchen-Benchmark liegt bei 20 bis 30 %. Dahinter stehen 15 Jahre Erfahrung und eine Wissensdatenbank mit über 4.500 Experimenten.",[],{"_uid":1250,"head":1251,"theme":124,"alignment":30,"component":1261,"testimonials":1262,"action_buttons":1273},"eb4a5078-25bf-4de3-a256-98052a39759a",[1252],{"_uid":1253,"kicker":1254,"headline":1255,"component":514,"subheadline":1258,"show_top_line":81},"571e9cd9-8f57-4f2c-8909-5bb92ddd4f2a","Kundenstimme",{"type":39,"content":1256},[1257],{"type":42},{"type":39,"content":1259},[1260],{"type":42},"section-testimonial-2",[1263],{"_uid":1264,"logo":1265,"text":1269,"component":1270,"author_name":1271,"author_position":1272},"824462ff-7e0a-4adc-a776-ea20a2e08bfe",{"id":1266,"alt":1267,"filename":1268,"fieldtype":49,"is_external_url":51},218898263137364,"The Female Company","https://a.storyblok.com/f/328018/400x300/0334e7c1af/tfc.png","Das strategische Sparring mit konversionsKRAFT ist für uns genauso viel wert wie der Mehrumsatz. Sie recherchieren, testen und beraten in einem Team, ehrlich auch dann, wenn es unbequem ist. Für uns ist das ein unfairer Wettbewerbsvorteil.","section-testimonial__item","Steve Carstensen","CEO The Female Company",[],{"_uid":1275,"head":1276,"cards":1295,"theme":1092,"alignment":949,"component":667,"cards_per_row":668,"icon_position":669,"action_buttons":1326,"bordered_cards":81},"5299d1e0-e70a-4968-b8f2-fb24bc5c427a",[1277],{"_uid":1278,"kicker":1279,"headline":1280,"component":514,"subheadline":1289,"show_top_line":81},"b28f333b-5f89-40a3-9122-8ff40eeef032","Was wir gelernt haben",{"type":39,"content":1281},[1282],{"type":929,"attrs":1283,"content":1284},{"level":1020},[1285],{"text":1286,"type":513,"marks":1287},"Wer schneller lernt, wächst schneller.",[1288],{"type":937},{"type":39,"content":1290},[1291],{"type":42,"content":1292},[1293],{"text":1294,"type":513},"Bei The Female Company haben dieselben Leute recherchiert, experimentiert und ausgewertet. Drei Experimente pro Woche sind so Alltag.",[1296,1306,1316],{"tag":1297,"_uid":1298,"text":1299,"headline":1305,"component":548},"01","55c2999b-08c9-473e-8d5d-2707c51cc108",{"type":39,"content":1300},[1301],{"type":42,"content":1302},[1303],{"text":1304,"type":513},"Wer weiterwachsen will, muss die eigene Sprache im Experiment prüfen.","Die breite Masse tickt anders als die Community.",{"tag":1307,"_uid":1308,"text":1309,"headline":1315,"component":548},"02","5f991091-7b15-446f-93b4-d31ed205cbd1",{"type":39,"content":1310},[1311],{"type":42,"content":1312},[1313],{"text":1314,"type":513},"Die meisten Gewinner waren in kürzester Zeit gebaut. Für das Verhalten der Kundin waren sie große Änderungen.","Klein heißt nicht wirkungslos.",{"tag":1317,"_uid":1318,"text":1319,"headline":1325,"component":548},"03","9dfca20c-f19f-40d8-b69a-89c38d67792d",{"type":39,"content":1320},[1321],{"type":42,"content":1322},[1323],{"text":1324,"type":513},"Deshalb sind wir von zwei auf drei Experimente pro Woche gegangen.","Ein Experiment mehr pro Woche bringt rund 50 % mehr Mehrumsatz.",[1327],{"_uid":1328,"buttons":1329,"caption":1333,"component":43,"caption_position":949},"e4c2e55c-1dfe-47f7-8207-7ce3372a26a8",[1330],{"_uid":1331,"icon":958,"link":1332,"text":962,"intent":35,"component":36,"icon_position":37},"505a601e-47b6-4767-90c9-0e9c40bce1b8",{"url":960,"target":961,"linktype":136,"fieldtype":32,"cached_url":960},{"type":39,"content":1334},[1335],{"type":42},{"_uid":1337,"component":1338,"global_component":1339},"88e8a7bb-d98c-4d83-9736-c5551c471382","section-global-component",{"name":1340,"created_at":1341,"published_at":1342,"updated_at":1343,"id":1344,"uuid":1345,"content":1346,"slug":1524,"full_slug":1525,"sort_by_date":118,"position":1526,"tag_list":1527,"is_startpage":51,"parent_id":1528,"meta_data":118,"group_id":1529,"first_published_at":1530,"release_id":118,"lang":124,"path":118,"alternates":1531,"default_full_slug":118,"translated_slugs":118,"_stopResolving":81},"Case Studies","2025-12-10T10:20:02.270Z","2026-10-07T15:25:41.922Z","2026-10-07T15:25:41.941Z",121538159724935,"33cc11c0-c43c-4a30-abee-6e5a2f642144",{"_uid":1347,"body":1348,"component":1523},"e3694e79-bb51-4ebf-b91f-52671210e331",[1349],{"_uid":1350,"head":1351,"cards":1366,"limit":30,"theme":124,"component":1521,"action_buttons":1522,"filter_service":30},"1a22a053-6104-4367-8006-f4659894aea6",[1352],{"_uid":1353,"kicker":30,"headline":1354,"component":514,"subheadline":1363,"show_top_line":81},"c4c0a97b-4654-4816-b70e-becb398971a5",{"type":39,"content":1355},[1356],{"type":929,"attrs":1357,"content":1358},{"level":1020,"textAlign":118},[1359],{"text":1360,"type":513,"marks":1361},"Weitere Case Studies aus verschiedenen Branchen",[1362],{"type":937},{"type":39,"content":1364},[1365],{"type":42},[1367,1380,1394,1406,1418,1432,1443,1457,1467,1481,1494,1505],{"_uid":1368,"link":1369,"logo":1371,"text":1373,"client":1267,"service":1374,"headline":1375,"industry":291,"component":1376,"kpi_label":1377,"kpi_value":1378,"reading_time":1379},"e5a8c0d4-6f1b-4a5e-9c7d-9b2e4f0a1c05",{"id":908,"url":30,"linktype":31,"fieldtype":32,"cached_url":1370},"de/case-studies/case-study-the-female-company",{"id":1266,"alt":1267,"name":30,"focus":30,"title":1267,"source":30,"filename":1268,"copyright":30,"fieldtype":49,"meta_data":1372,"is_external_url":51},{},"KI liefert Kundenverständnis und Tests in Tagen statt Wochen. 59 % der Experimente gewinnen, der Benchmark liegt bei 20 bis 30 %.","Rapid Growth Engine","Drei Experimente pro Woche, das erste nach 13 Tagen.","item-case-teaser","Conversion Rate in drei Monaten","+54 %","6",{"_uid":1381,"link":1382,"logo":1383,"text":1388,"client":1385,"service":65,"headline":1389,"industry":1390,"component":1376,"kpi_label":1391,"kpi_value":1392,"reading_time":1393},"5e76ffbb-54ae-4f3e-b046-caccea0e0652",{"id":216,"url":30,"linktype":31,"fieldtype":32,"cached_url":217},{"id":1384,"alt":1385,"name":30,"focus":30,"title":1385,"source":30,"filename":1386,"copyright":30,"fieldtype":49,"meta_data":1387,"is_external_url":51},23160171,"computeruniverse","https://a.storyblok.com/f/328018/255x128/87f15ed90f/computeruniverse.png",{},"Aus 200 Datenpunkten entsteht in Echtzeit ein Profil für jeden Besucher. Die Ansprache passt sich an, lange bevor der Checkout beginnt.","Kundentypen erkennen, bevor sich jemand einloggt.","Elektronik","mehr Umsatz","+18,2 %","4",{"_uid":1395,"link":1396,"text":1399,"client":1400,"service":58,"headline":1401,"industry":1402,"component":1376,"kpi_label":1403,"kpi_value":1404,"anonymized":81,"reading_time":1405},"a1c4e6f0-2b7d-4c1a-9e3f-5d8a0b6c7e01",{"id":1397,"url":30,"linktype":31,"fieldtype":32,"cached_url":1398},"04d326fc-8771-4dd1-ac1d-881eca6496b5","de/case-studies/case-study-modemarke-testing-programm","Ein Motivation Lab zeigte, warum Kunden im Shop zögern. Daraus wuchs ein Programm mit 50 bis 60 Experimenten im Jahr.","Bekannte deutsche Modemarke","Kunden kauften lieber in der Filiale. Daraus wurde ein Test.","Fashion","Nettoumsatz in drei Jahren","+44,88 Mio. €","5",{"_uid":1407,"link":1408,"logo":1409,"text":1414,"client":1411,"service":58,"headline":1415,"industry":273,"component":1376,"kpi_label":1416,"kpi_value":1417,"reading_time":1393},"238e85bd-6a47-4370-ba96-7dbf85ba93c3",{"id":205,"url":30,"linktype":31,"fieldtype":32,"cached_url":206},{"id":1410,"alt":1411,"name":30,"focus":30,"title":1411,"source":30,"filename":1412,"copyright":30,"fieldtype":49,"meta_data":1413,"is_external_url":51},23160144,"freenet","https://a.storyblok.com/f/328018/255x128/f1adafe85a/freenet.png",{},"Ein Proof of Concept mit vorab vereinbarten Uplift-Zielen hat den Wert von Experimentation belegt. Heute steuert freenet das Programm selbst.","Zwei Drittel aller Tests erfolgreich, mit Erfolgsgarantie.","mehr Bestellungen, kumuliert","+30 %",{"_uid":1419,"link":1420,"logo":1421,"text":1426,"client":1423,"service":1427,"headline":1428,"industry":1429,"component":1376,"kpi_label":1430,"kpi_value":1431,"reading_time":1379},"19f3becd-60dc-4fcc-bb3c-7aac1d8cd990",{"id":228,"url":30,"linktype":31,"fieldtype":32,"cached_url":229},{"id":1422,"alt":1423,"name":30,"focus":30,"title":1423,"source":30,"filename":1424,"copyright":30,"fieldtype":49,"meta_data":1425,"is_external_url":51},23160152,"Haufe","https://a.storyblok.com/f/328018/255x128/c9cc2e33d8/haufe.png",{},"Aus Personas und Jobs to be done entstanden 33 Tests mit 52 % Erfolgsquote. Kundenzentrierung wurde so Teil der täglichen Arbeit.","Kundenzentrierung","Personas, die im Alltag genutzt werden statt im Ordner zu liegen.","B2B-Software","Umsatz","+5,2 Mio. €",{"_uid":1433,"link":1434,"text":1437,"client":1438,"service":58,"headline":1439,"industry":1440,"component":1376,"kpi_label":1441,"kpi_value":1442,"anonymized":81,"reading_time":668},"b2d5f7a1-3c8e-4d2b-8f4a-6e9b1c7d8f02",{"id":1435,"url":30,"linktype":31,"fieldtype":32,"cached_url":1436},"683b77f5-8372-4123-ae6a-ed8bb27982ed","de/case-studies/case-study-fashion-d2c-marke","Unsere Expertinnen und Experten haben das interne Team ergänzt. Heute wird jede wichtige Entscheidung vorher getestet.","Mittelständische Fashion-D2C-Marke","Wachstum im gesättigten Markt, ohne mehr Werbebudget.","Fashion D2C","Wertbeitrag pro Jahr","+22,8 Mio. €",{"_uid":1444,"link":1445,"logo":1446,"text":1451,"client":1448,"service":1452,"headline":1453,"industry":1454,"component":1376,"kpi_label":1455,"kpi_value":1456,"reading_time":1405},"5dfd9302-708d-49d6-a85f-b88a18e57cb0",{"id":222,"url":30,"linktype":31,"fieldtype":32,"cached_url":223},{"id":1447,"alt":1448,"name":30,"focus":30,"title":1448,"source":30,"filename":1449,"copyright":30,"fieldtype":49,"meta_data":1450,"is_external_url":51},23160153,"Görtz","https://a.storyblok.com/f/328018/255x128/f45d82f484/goertz.png",{},"Jede große Änderung wurde vor dem Livegang im A/B-Test geprüft. So wurde aus dem Risiko eines Relaunchs ein messbarer Gewinn.","Relaunch-Absicherung","Ein Redesign, das Umsatz bringt statt kostet.","Schuhe","Uplift nach dem Redesign","+16,2 %",{"_uid":1458,"link":1459,"text":1462,"client":1463,"service":1374,"headline":1464,"industry":279,"component":1376,"kpi_label":1465,"kpi_value":1466,"anonymized":81,"reading_time":1393},"c3e6a8b2-4d9f-4e3c-9a5b-7f0c2d8e9a03",{"id":1460,"url":30,"linktype":31,"fieldtype":32,"cached_url":1461},"3228590d-2d9d-4823-afad-31dcef063880","de/case-studies/case-study-familienunternehmen-sport-freizeit","Als externes Growth Team haben wir Tempo und Trefferquote der Tests gesteigert. 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