[{"data":1,"prerenderedAt":1338},["ShallowReactive",2],{"story:en:en/about-us/our-culture":3,"icon:cross":1022,"case-teasers:en:_global-components/case-studies":1023},[4,547],{"story":5,"cv":432,"rels":433,"links":546},{"name":6,"created_at":7,"published_at":8,"updated_at":9,"id":10,"uuid":11,"content":12,"slug":426,"full_slug":427,"sort_by_date":91,"position":380,"tag_list":428,"is_startpage":30,"parent_id":429,"meta_data":91,"group_id":430,"first_published_at":8,"release_id":91,"lang":96,"path":91,"alternates":431,"default_full_slug":91,"translated_slugs":91},"Settings","2026-10-24T05:36:23.626Z","2026-10-27T19:22:21.469Z","2026-10-27T19:22:21.491Z",234006870554476,"bbcc2a5c-6dfd-43f1-848b-75052555416a",{"_uid":13,"footer":14,"header":99,"component":384,"blog_read_more":385,"error_page_body":386,"error_page_head":387,"blog_author_head":406,"blog_bottom_head":418,"blog_sidebar_cta":419,"error_page_title":397,"blog_reading_time":420,"blog_bottom_buttons":421,"error_page_subtitle":405,"blog_meta_label_author":422,"blog_table_of_contents":423,"blog_meta_label_reading_time":424,"blog_meta_label_reading_minutes":425},"f88de013-cda1-48ac-b43f-27cb0d178228",{"name":15,"created_at":16,"published_at":17,"updated_at":18,"id":19,"uuid":20,"content":21,"slug":89,"full_slug":90,"sort_by_date":91,"position":92,"tag_list":93,"is_startpage":30,"parent_id":94,"meta_data":91,"group_id":95,"first_published_at":17,"release_id":91,"lang":96,"path":91,"alternates":97,"default_full_slug":91,"translated_slugs":91,"_stopResolving":98},"Footer","2026-10-24T06:49:58.287Z","2026-10-27T19:22:27.307Z","2026-10-27T19:22:27.322Z",234024953006670,"6cdbabd4-92eb-45c8-9f99-02b3d9910525",{"cta":22,"_uid":23,"logo":24,"links":31,"component":59,"copyright":60,"logo_link":61,"legal_links":64},[],"63d8b1e8-ed60-47da-be57-40b9eed794a0",{"id":25,"alt":26,"name":26,"focus":26,"title":26,"source":26,"filename":27,"copyright":26,"fieldtype":28,"meta_data":29,"is_external_url":30},22764167,"","https://a.storyblok.com/f/328018/236x25/9dd018f217/logo-bk.svg","asset",{},false,[32,41,47,53],{"_uid":33,"link":34,"text":39,"component":40},"c5a1f0b2-0005-4c00-9000-000000000010",{"id":35,"url":26,"linktype":36,"fieldtype":37,"cached_url":38},"3e680f7c-e852-428a-8c64-18c7d230b36b","story","multilink","en/guides/conversion-optimization","Conversion optimization","util-link",{"_uid":42,"link":43,"text":46,"component":40},"c5a1f0b2-0006-4c00-9000-000000000011",{"id":44,"url":26,"linktype":36,"fieldtype":37,"cached_url":45},"eb067155-9f87-4ca8-b4b6-ac26273533d4","en/guides/personalization","Personalization",{"_uid":48,"link":49,"text":52,"component":40},"2fc5d177-de04-4a95-b66f-83dd15c604e7",{"id":50,"url":26,"linktype":36,"fieldtype":37,"cached_url":51},"f38cc86e-9928-42bc-80ae-8ba7559c530b","en/contact","Contact",{"_uid":54,"link":55,"text":58,"component":40},"a84a6018-72c7-403e-a16d-9033ec862d46",{"id":56,"url":26,"linktype":36,"fieldtype":37,"cached_url":57},"b2e68924-f990-4dad-9008-653c55c6790c","en/about-us/careers","Careers","core-footer","© 2026 konversionsKRAFT AG",{"id":62,"url":26,"linktype":36,"fieldtype":37,"cached_url":63},"1bf905e6-3695-4e25-b82a-213699a598a0","en/",[65,71,77,83],{"_uid":66,"link":67,"text":70,"component":40},"4a1d7c10-0001-4c00-9000-000000000101",{"id":68,"url":26,"linktype":36,"fieldtype":37,"cached_url":69},"ff78948e-62fc-4366-bb99-35a4e445f7b7","de/datenschutzerklaerung","Privacy policy (in German)",{"_uid":72,"link":73,"text":76,"component":40},"4a1d7c10-0002-4c00-9000-000000000102",{"id":74,"url":26,"linktype":36,"fieldtype":37,"cached_url":75},"db985f58-3c1f-4682-a22c-1e309a879bfc","de/allgemeine-geschaeftsbedingungen","Terms and conditions (in German)",{"_uid":78,"link":79,"text":82,"component":40},"4a1d7c10-0003-4c00-9000-000000000103",{"id":80,"url":26,"linktype":36,"fieldtype":37,"cached_url":81},"3780204c-f3dd-499f-9a63-b61f81619047","en/legal-notice","Legal notice",{"_uid":84,"link":85,"text":88,"component":40},"4a1d7c10-0004-4c00-9000-000000000104",{"id":86,"url":26,"linktype":36,"fieldtype":37,"cached_url":87},"c180fc5b-1552-4f9a-8096-7522c2fc74b8","de/barrierefreiheitserklaerung","Accessibility statement (in German)","footer","en/_menu/footer",null,0,[],234024870156877,"e98ca5e1-e96f-43b7-a0ea-10ad6262e60c","default",[],true,{"name":100,"created_at":101,"published_at":102,"updated_at":103,"id":104,"uuid":105,"content":106,"slug":378,"full_slug":379,"sort_by_date":91,"position":380,"tag_list":381,"is_startpage":30,"parent_id":94,"meta_data":91,"group_id":382,"first_published_at":102,"release_id":91,"lang":96,"path":91,"alternates":383,"default_full_slug":91,"translated_slugs":91,"_stopResolving":98},"Header","2026-10-24T06:51:00.577Z","2026-10-27T19:22:24.683Z","2026-10-27T19:22:24.704Z",234025208158799,"1f66a376-8965-4d66-afd7-6c44fc063186",{"_uid":107,"link":108,"logo":109,"links":113,"buttons":370,"component":377},"5ff93704-f742-47ed-92db-e5b13f03564b",{"id":62,"url":26,"linktype":36,"fieldtype":37,"cached_url":63},{"id":110,"alt":26,"name":26,"focus":26,"title":26,"source":26,"filename":111,"copyright":26,"fieldtype":28,"meta_data":112},21395391,"https://a.storyblok.com/f/328018/300x31/362acdb1c8/kk-logo-white.svg",{},[114,176,225,287,328],{"_uid":115,"link":116,"links":119,"title":174,"component":175,"show_featured_case":98},"b2cf1eaa-6274-4de9-bf12-eec7e5df59f9",{"id":117,"url":26,"linktype":36,"fieldtype":37,"cached_url":118},"626038da-9bbb-41e1-a839-50a6693e18b1","en/solutions/",[120,127,134,142,150,158,166],{"_uid":121,"icon":122,"link":123,"text":39,"component":40,"description":126},"3a7093f2-25df-4ed5-b335-805febe74512","trending-up",{"id":124,"url":26,"linktype":36,"fieldtype":37,"cached_url":125},"a89934ee-0db4-4441-81c7-d87edf74351a","en/solutions/conversion-optimization","More revenue from your traffic, proven with A/B tests",{"_uid":128,"icon":129,"link":130,"text":46,"component":40,"description":133},"159678a7-7dd0-460b-b9d9-8741afdc2b23","user-star",{"id":131,"url":26,"linktype":36,"fieldtype":37,"cached_url":132},"84a9605a-18bf-4d10-8909-c78445fc9ef4","en/solutions/personalization","Speak to customers the right way, from first test to program",{"_uid":135,"icon":136,"link":137,"text":140,"component":40,"description":141},"4214b02c-039c-4a9c-b545-3cbce68afe82","shield-check",{"id":138,"url":26,"linktype":36,"fieldtype":37,"cached_url":139},"6154adb0-41ed-4b81-8715-0b1a90bc540c","en/solutions/redesign-validation","Redesign validation","A new website without revenue risk",{"_uid":143,"icon":144,"link":145,"text":148,"component":40,"description":149},"328ea4fc-4b3f-47ec-b944-44bd93652d5e","target",{"id":146,"url":26,"linktype":36,"fieldtype":37,"cached_url":147},"a752c10b-d767-47ff-a66b-3090d24170ad","en/solutions/marketing-efficiency","Marketing efficiency","More impact from the same budget",{"_uid":151,"icon":152,"link":153,"text":156,"component":40,"description":157},"836ef4eb-2dc4-419e-b607-99f8e0a55eea","heart-handshake",{"id":154,"url":26,"linktype":36,"fieldtype":37,"cached_url":155},"e0d06635-e4c1-4676-8263-606e11b94fb7","en/solutions/customer-retention-loyalty","Customer retention & loyalty","Turn a purchase into a habit",{"_uid":159,"icon":160,"link":161,"text":164,"component":40,"description":165},"b4b4fb97-e791-42a6-b3a1-b1eff37e39cc","flask-conical",{"id":162,"url":26,"linktype":36,"fieldtype":37,"cached_url":163},"e4ac99f1-1576-4a1f-ab4b-4b75ff99df03","en/solutions/customer-centric-testing-culture","Customer-centric testing culture","Teams that understand and test on their own",{"_uid":167,"icon":168,"link":169,"text":172,"component":40,"description":173},"6bb72781-75bb-447e-8c30-4e3731e74c1b","layers",{"id":170,"url":26,"linktype":36,"fieldtype":37,"cached_url":171},"14d82b63-36ae-4b9e-8d82-983eefa642c4","en/solutions/product-development-mvp","Product development & MVP","Understand first, then build","Solutions","util-link-list",{"_uid":177,"link":178,"links":181,"title":224,"component":175},"c72751dc-01ca-4393-88d5-f98044c20dfe",{"id":179,"url":26,"linktype":36,"fieldtype":37,"cached_url":180},"a892f494-8d6a-4cbe-a036-b5bd43d81958","en/case-studies/case-study-overview",[182,189,196,203,210,217],{"_uid":183,"link":184,"text":187,"component":40,"description":188},"a0c1e2d3-0001-4c00-9000-000000000001",{"id":185,"url":26,"linktype":36,"fieldtype":37,"cached_url":186},"7f581200-fa0e-47c3-a036-a034ea8dd4b3","en/case-studies/case-study-the-female-company","The Female Company","+54% conversion rate in three months",{"_uid":190,"link":191,"text":194,"component":40,"description":195},"a0c1e2d3-0001-4c00-9000-000000000002",{"id":192,"url":26,"linktype":36,"fieldtype":37,"cached_url":193},"a6c97e71-0282-4420-9e34-fdf2352644a1","en/case-studies/case-study-fashion-brand-testing-program","Well-known German fashion brand","+€44.88 million net revenue in three years",{"_uid":197,"link":198,"text":201,"component":40,"description":202},"edd83cb1-2bb0-469a-8007-d76d26c94804",{"id":199,"url":26,"linktype":36,"fieldtype":37,"cached_url":200},"2241194e-134e-40a0-a249-0d55e726fb9b","en/case-studies/case-study-freenet-ag","freenet","+30% more orders, testing program now in-house",{"_uid":204,"link":205,"text":208,"component":40,"description":209},"79bdb63a-dd36-468f-ad57-1ff6352335ff",{"id":206,"url":26,"linktype":36,"fieldtype":37,"cached_url":207},"3e972b2a-d8ed-4c26-9a0d-3730810e35c5","en/case-studies/case-study-computeruniverse","computeruniverse","+18.2% more revenue through real-time personalization",{"_uid":211,"link":212,"text":215,"component":40,"description":216},"a0c1e2d3-0001-4c00-9000-000000000003",{"id":213,"url":26,"linktype":36,"fieldtype":37,"cached_url":214},"6dee723e-4a26-4ef8-a788-f3fd16bfebe2","en/case-studies/case-study-loesdau","Pferdesporthaus Loesdau","1,493% ROI in two years",{"_uid":218,"link":219,"text":222,"component":40,"description":223},"0025c2b0-0253-444d-89be-9bbae77b66fd",{"id":220,"url":26,"linktype":36,"fieldtype":37,"cached_url":221},"cc5aaba5-d34d-4f67-923a-262db0d1b125","en/case-studies/case-study-haufe","Haufe","+€5.2 million revenue with personas in daily use","Cases",{"_uid":226,"link":227,"links":230,"title":286,"component":175},"290333ca-9ef6-4c0d-8878-f5c285374311",{"id":228,"url":26,"linktype":36,"fieldtype":37,"cached_url":229},"68fff7b8-baab-43cd-a5fa-49552696f02c","en/industries/",[231,239,247,255,263,271,279],{"_uid":232,"icon":233,"link":234,"text":237,"component":40,"description":238},"2c8f964f-f25d-47fe-ac8f-e11f53673926","shopping-cart",{"id":235,"url":26,"linktype":36,"fieldtype":37,"cached_url":236},"36c9f544-e82a-48db-8c54-758cb34a92c4","en/industries/e-commerce","E-commerce","Large range, many decisions",{"_uid":240,"icon":241,"link":242,"text":245,"component":40,"description":246},"95e5bd1c-820a-404c-9425-fa5726f46039","shopping-bag",{"id":243,"url":26,"linktype":36,"fieldtype":37,"cached_url":244},"58a831ef-bc88-4822-afe9-00d85ec8ad90","en/industries/d2c","D2C","Growth without rising ad costs",{"_uid":248,"icon":249,"link":250,"text":253,"component":40,"description":254},"f87e851a-7b12-4e65-8e92-329f5c9320c3","briefcase",{"id":251,"url":26,"linktype":36,"fieldtype":37,"cached_url":252},"6d14b7b9-aa14-421f-b97f-611b004be61d","en/industries/b2b","B2B","Long buying cycles, multiple decision makers",{"_uid":256,"icon":257,"link":258,"text":261,"component":40,"description":262},"fbfa0f52-59fb-4fe2-9124-29860f34613f","smartphone",{"id":259,"url":26,"linktype":36,"fieldtype":37,"cached_url":260},"2bab8357-1a41-476a-b2ff-d55d1ff9a618","en/industries/telecommunications","Telecommunications","Make plans easy to understand, increase sign-ups",{"_uid":264,"icon":265,"link":266,"text":269,"component":40,"description":270},"e03779ff-4a0c-492b-a23f-82cc41ce1b42","landmark",{"id":267,"url":26,"linktype":36,"fieldtype":37,"cached_url":268},"5599b9b2-5db0-45d3-9a6e-dd26350f18f9","en/industries/banking-finance","Banking & finance","Build trust, simplify applications",{"_uid":272,"icon":273,"link":274,"text":277,"component":40,"description":278},"7657fffb-c9f6-47f7-a970-a9a623d59aca","plane",{"id":275,"url":26,"linktype":36,"fieldtype":37,"cached_url":276},"d7a67244-3bfe-499c-9ff2-a984c7f9b5d3","en/industries/travel","Travel & entertainment","Make booking safe and simple",{"_uid":280,"icon":152,"link":281,"text":284,"component":40,"description":285},"2e8b4eaa-1fc5-445c-976f-bf38a081e21f",{"id":282,"url":26,"linktype":36,"fieldtype":37,"cached_url":283},"891c50ea-0e10-4f91-989f-d6233730baeb","en/industries/ngo","NGOs & nonprofits","Win more donations and members","Industries",{"_uid":288,"link":289,"links":292,"title":327,"component":175},"78233a78-d66e-44e6-9bc6-f04e21981a36",{"id":290,"url":26,"linktype":36,"fieldtype":37,"cached_url":291},"e5214df9-fe31-4b0b-912b-496d553b20ad","en/resources/",[293,299,306,314,320],{"_uid":294,"icon":295,"link":296,"text":297,"component":40,"description":298},"c5a1f0b2-0005-4c00-9000-000000000001","book-open",{"id":35,"url":26,"linktype":36,"fieldtype":37,"cached_url":38},"Conversion optimization guide","Definition, process, and examples",{"_uid":300,"icon":160,"link":301,"text":304,"component":40,"description":305},"c5a1f0b2-0005-4c00-9000-000000000002",{"id":302,"url":26,"linktype":36,"fieldtype":37,"cached_url":303},"5be80400-2594-4108-a12f-946b552e0256","en/guides/ab-testing","A/B testing guide","Steps, examples, and statistics",{"_uid":307,"icon":308,"link":309,"text":312,"component":40,"description":313},"c5a1f0b2-0005-4c00-9000-000000000003","search",{"id":310,"url":26,"linktype":36,"fieldtype":37,"cached_url":311},"22b160d7-8905-45dd-92e7-9af641058a86","en/guides/finding-a-cro-agency","How to find a good CRO agency","Costs, criteria, and checklist",{"_uid":315,"icon":316,"link":317,"text":318,"component":40,"description":319},"c5a1f0b2-0005-4c00-9000-000000000004","sparkles",{"id":44,"url":26,"linktype":36,"fieldtype":37,"cached_url":45},"Personalization guide","Maturity levels, examples, and measurement",{"_uid":321,"link":322,"text":325,"component":40,"description":326},"8eb16b14-6456-4a01-8f2c-aa930c24ac5d",{"id":323,"url":26,"linktype":36,"fieldtype":37,"cached_url":324},"9dcac8d3-1e2f-466b-afe2-72d5f61b7752","en/training","Training","In-house workshops and training","Know-how",{"_uid":329,"link":330,"links":333,"title":369,"component":175},"5e1fb531-7f55-4c8e-8b25-32fa43e7af94",{"id":331,"url":26,"linktype":36,"fieldtype":37,"cached_url":332},"830df140-11b6-4ac1-a40d-08a487584d85","en/about-us/who-we-are",[334,340,348,356,361],{"_uid":335,"icon":336,"link":337,"text":338,"component":40,"description":339},"95511c3e-0c54-4f6e-83bc-143e5ac943f2","users",{"id":331,"url":26,"linktype":36,"fieldtype":37,"cached_url":332},"Who we are","The team behind konversionsKRAFT",{"_uid":341,"icon":342,"link":343,"text":346,"component":40,"description":347},"10e03a1d-860a-4a64-8997-f352cab5291c","compass",{"id":344,"url":26,"linktype":36,"fieldtype":37,"cached_url":345},"47795f94-2866-47a1-822f-c9c10198fb8e","en/about-us/what-we-do","What we do","Methods and ways of working",{"_uid":349,"icon":350,"link":351,"text":354,"component":40,"description":355},"cc8765bf-7f12-478b-81c7-29f508fc805a","building-2",{"id":352,"url":26,"linktype":36,"fieldtype":37,"cached_url":353},"e92760d5-db22-4cc2-8f24-d6d7a41b4232","en/about-us/our-clients","Who we work for","Clients and industries",{"_uid":357,"icon":249,"link":358,"text":359,"component":40,"description":360},"47e8279b-16f2-4f6b-8cd3-bd9407369bba",{"id":56,"url":26,"linktype":36,"fieldtype":37,"cached_url":57},"Careers & jobs","Open positions and getting started",{"_uid":362,"icon":363,"link":364,"text":367,"component":40,"description":368},"85eb0d40-5379-4f62-a6a8-6cbbbcf27dd9","messages-square",{"id":365,"url":26,"linktype":36,"fieldtype":37,"cached_url":366},"a0cf3753-cf6a-4979-ad4b-1cd4991ed1a9","en/about-us/our-culture","Our culture","Team first, how we work together","About us",[371],{"_uid":372,"icon":26,"link":373,"text":52,"intent":374,"component":375,"icon_position":376,"intent_icon_placeholder":26},"1b18d9f0-85af-48f2-a038-6a823d74dbff",{"id":50,"url":26,"linktype":36,"fieldtype":37,"cached_url":51},"primary","util-button","leading","core-header","header","en/_menu/header",-10,[],"75b53543-66d9-485e-9001-1ed72c956af9",[],"singleton-settings","Read more",[],[388],{"_uid":389,"kicker":26,"headline":390,"component":399,"subheadline":400,"show_top_line":30},"2ed79024-c132-46be-87a3-9817c6177710",{"type":391,"content":392},"doc",[393],{"type":394,"content":395},"paragraph",[396],{"text":397,"type":398},"Oops!","text","item-head",{"type":391,"content":401},[402],{"type":394,"content":403},[404],{"text":405,"type":398},"Sorry, the page you requested could not be found.",[407],{"_uid":408,"kicker":26,"headline":409,"component":399,"subheadline":415,"show_top_line":30},"0d04a304-4149-4f4d-a1fd-0a0c3d96b8d5",{"type":391,"content":410},[411],{"type":394,"content":412},[413],{"text":414,"type":398},"About the author",{"type":391,"content":416},[417],{"type":394},[],[],"min read",[],"Written by","Contents","Reading time","minutes","_settings","en/_settings",[],234006650914666,"b0e5bd7a-6052-45e4-8692-87fe562b3b00",[],1793130294,[434,520],{"name":100,"created_at":101,"published_at":102,"updated_at":103,"id":104,"uuid":105,"content":435,"slug":378,"full_slug":379,"sort_by_date":91,"position":380,"tag_list":518,"is_startpage":30,"parent_id":94,"meta_data":91,"group_id":382,"first_published_at":102,"release_id":91,"lang":96,"path":91,"alternates":519,"default_full_slug":91,"translated_slugs":91},{"_uid":107,"link":436,"logo":437,"links":439,"buttons":515,"component":377},{"id":62,"url":26,"linktype":36,"fieldtype":37,"cached_url":63},{"id":110,"alt":26,"name":26,"focus":26,"title":26,"source":26,"filename":111,"copyright":26,"fieldtype":28,"meta_data":438},{},[440,457,472,489,502],{"_uid":115,"link":441,"links":442,"title":174,"component":175,"show_featured_case":98},{"id":117,"url":26,"linktype":36,"fieldtype":37,"cached_url":118},[443,445,447,449,451,453,455],{"_uid":121,"icon":122,"link":444,"text":39,"component":40,"description":126},{"id":124,"url":26,"linktype":36,"fieldtype":37,"cached_url":125},{"_uid":128,"icon":129,"link":446,"text":46,"component":40,"description":133},{"id":131,"url":26,"linktype":36,"fieldtype":37,"cached_url":132},{"_uid":135,"icon":136,"link":448,"text":140,"component":40,"description":141},{"id":138,"url":26,"linktype":36,"fieldtype":37,"cached_url":139},{"_uid":143,"icon":144,"link":450,"text":148,"component":40,"description":149},{"id":146,"url":26,"linktype":36,"fieldtype":37,"cached_url":147},{"_uid":151,"icon":152,"link":452,"text":156,"component":40,"description":157},{"id":154,"url":26,"linktype":36,"fieldtype":37,"cached_url":155},{"_uid":159,"icon":160,"link":454,"text":164,"component":40,"description":165},{"id":162,"url":26,"linktype":36,"fieldtype":37,"cached_url":163},{"_uid":167,"icon":168,"link":456,"text":172,"component":40,"description":173},{"id":170,"url":26,"linktype":36,"fieldtype":37,"cached_url":171},{"_uid":177,"link":458,"links":459,"title":224,"component":175},{"id":179,"url":26,"linktype":36,"fieldtype":37,"cached_url":180},[460,462,464,466,468,470],{"_uid":183,"link":461,"text":187,"component":40,"description":188},{"id":185,"url":26,"linktype":36,"fieldtype":37,"cached_url":186},{"_uid":190,"link":463,"text":194,"component":40,"description":195},{"id":192,"url":26,"linktype":36,"fieldtype":37,"cached_url":193},{"_uid":197,"link":465,"text":201,"component":40,"description":202},{"id":199,"url":26,"linktype":36,"fieldtype":37,"cached_url":200},{"_uid":204,"link":467,"text":208,"component":40,"description":209},{"id":206,"url":26,"linktype":36,"fieldtype":37,"cached_url":207},{"_uid":211,"link":469,"text":215,"component":40,"description":216},{"id":213,"url":26,"linktype":36,"fieldtype":37,"cached_url":214},{"_uid":218,"link":471,"text":222,"component":40,"description":223},{"id":220,"url":26,"linktype":36,"fieldtype":37,"cached_url":221},{"_uid":226,"link":473,"links":474,"title":286,"component":175},{"id":228,"url":26,"linktype":36,"fieldtype":37,"cached_url":229},[475,477,479,481,483,485,487],{"_uid":232,"icon":233,"link":476,"text":237,"component":40,"description":238},{"id":235,"url":26,"linktype":36,"fieldtype":37,"cached_url":236},{"_uid":240,"icon":241,"link":478,"text":245,"component":40,"description":246},{"id":243,"url":26,"linktype":36,"fieldtype":37,"cached_url":244},{"_uid":248,"icon":249,"link":480,"text":253,"component":40,"description":254},{"id":251,"url":26,"linktype":36,"fieldtype":37,"cached_url":252},{"_uid":256,"icon":257,"link":482,"text":261,"component":40,"description":262},{"id":259,"url":26,"linktype":36,"fieldtype":37,"cached_url":260},{"_uid":264,"icon":265,"link":484,"text":269,"component":40,"description":270},{"id":267,"url":26,"linktype":36,"fieldtype":37,"cached_url":268},{"_uid":272,"icon":273,"link":486,"text":277,"component":40,"description":278},{"id":275,"url":26,"linktype":36,"fieldtype":37,"cached_url":276},{"_uid":280,"icon":152,"link":488,"text":284,"component":40,"description":285},{"id":282,"url":26,"linktype":36,"fieldtype":37,"cached_url":283},{"_uid":288,"link":490,"links":491,"title":327,"component":175},{"id":290,"url":26,"linktype":36,"fieldtype":37,"cached_url":291},[492,494,496,498,500],{"_uid":294,"icon":295,"link":493,"text":297,"component":40,"description":298},{"id":35,"url":26,"linktype":36,"fieldtype":37,"cached_url":38},{"_uid":300,"icon":160,"link":495,"text":304,"component":40,"description":305},{"id":302,"url":26,"linktype":36,"fieldtype":37,"cached_url":303},{"_uid":307,"icon":308,"link":497,"text":312,"component":40,"description":313},{"id":310,"url":26,"linktype":36,"fieldtype":37,"cached_url":311},{"_uid":315,"icon":316,"link":499,"text":318,"component":40,"description":319},{"id":44,"url":26,"linktype":36,"fieldtype":37,"cached_url":45},{"_uid":321,"link":501,"text":325,"component":40,"description":326},{"id":323,"url":26,"linktype":36,"fieldtype":37,"cached_url":324},{"_uid":329,"link":503,"links":504,"title":369,"component":175},{"id":331,"url":26,"linktype":36,"fieldtype":37,"cached_url":332},[505,507,509,511,513],{"_uid":335,"icon":336,"link":506,"text":338,"component":40,"description":339},{"id":331,"url":26,"linktype":36,"fieldtype":37,"cached_url":332},{"_uid":341,"icon":342,"link":508,"text":346,"component":40,"description":347},{"id":344,"url":26,"linktype":36,"fieldtype":37,"cached_url":345},{"_uid":349,"icon":350,"link":510,"text":354,"component":40,"description":355},{"id":352,"url":26,"linktype":36,"fieldtype":37,"cached_url":353},{"_uid":357,"icon":249,"link":512,"text":359,"component":40,"description":360},{"id":56,"url":26,"linktype":36,"fieldtype":37,"cached_url":57},{"_uid":362,"icon":363,"link":514,"text":367,"component":40,"description":368},{"id":365,"url":26,"linktype":36,"fieldtype":37,"cached_url":366},[516],{"_uid":372,"icon":26,"link":517,"text":52,"intent":374,"component":375,"icon_position":376,"intent_icon_placeholder":26},{"id":50,"url":26,"linktype":36,"fieldtype":37,"cached_url":51},[],[],{"name":15,"created_at":16,"published_at":17,"updated_at":18,"id":19,"uuid":20,"content":521,"slug":89,"full_slug":90,"sort_by_date":91,"position":92,"tag_list":544,"is_startpage":30,"parent_id":94,"meta_data":91,"group_id":95,"first_published_at":17,"release_id":91,"lang":96,"path":91,"alternates":545,"default_full_slug":91,"translated_slugs":91},{"cta":522,"_uid":23,"logo":523,"links":525,"component":59,"copyright":60,"logo_link":534,"legal_links":535},[],{"id":25,"alt":26,"name":26,"focus":26,"title":26,"source":26,"filename":27,"copyright":26,"fieldtype":28,"meta_data":524,"is_external_url":30},{},[526,528,530,532],{"_uid":33,"link":527,"text":39,"component":40},{"id":35,"url":26,"linktype":36,"fieldtype":37,"cached_url":38},{"_uid":42,"link":529,"text":46,"component":40},{"id":44,"url":26,"linktype":36,"fieldtype":37,"cached_url":45},{"_uid":48,"link":531,"text":52,"component":40},{"id":50,"url":26,"linktype":36,"fieldtype":37,"cached_url":51},{"_uid":54,"link":533,"text":58,"component":40},{"id":56,"url":26,"linktype":36,"fieldtype":37,"cached_url":57},{"id":62,"url":26,"linktype":36,"fieldtype":37,"cached_url":63},[536,538,540,542],{"_uid":66,"link":537,"text":70,"component":40},{"id":68,"url":26,"linktype":36,"fieldtype":37,"cached_url":69},{"_uid":72,"link":539,"text":76,"component":40},{"id":74,"url":26,"linktype":36,"fieldtype":37,"cached_url":75},{"_uid":78,"link":541,"text":82,"component":40},{"id":80,"url":26,"linktype":36,"fieldtype":37,"cached_url":81},{"_uid":84,"link":543,"text":88,"component":40},{"id":86,"url":26,"linktype":36,"fieldtype":37,"cached_url":87},[],[],[],{"story":548,"cv":432,"rels":905,"links":1020},{"name":367,"created_at":549,"published_at":550,"updated_at":551,"id":552,"uuid":365,"content":553,"slug":893,"full_slug":366,"sort_by_date":91,"position":894,"tag_list":895,"is_startpage":30,"parent_id":896,"meta_data":91,"group_id":897,"first_published_at":550,"release_id":91,"lang":96,"path":91,"alternates":898,"default_full_slug":91,"translated_slugs":91},"2026-10-24T14:52:58.736Z","2026-10-27T19:27:40.914Z","2026-10-27T19:27:40.933Z",234143656932248,{"seo":554,"_uid":560,"body":561,"footer":778,"header":805,"component":892,"seo_noindex":30,"seo_nofollow":30,"seo_canonical":26},{"_uid":555,"title":556,"plugin":557,"og_image":558,"og_title":556,"description":559,"twitter_image":26,"twitter_title":556,"og_description":559,"twitter_description":559},"83b3f9fd-c771-4f89-b19b-e0d712eb9300","Team First: Our Culture at konversionsKRAFT","seo_metatags","https://a.storyblok.com/f/328018/1836x612/c522a4ee77/team-first-blogpost.png","Learn how konversionsKRAFT builds a culture of appreciation, collaboration and continuous growth with its Team First strategy.","44923055-47a4-4a29-b3a2-787ae28d16ca",[562,596,725],{"_uid":563,"head":564,"list":585,"image":586,"theme":589,"alignment":590,"component":591,"title_size":592,"action_buttons":593,"floating_image":594,"gradient_theme":96,"overlay_next_section":98},"3fea13ba-900a-48d0-a530-f851c65b9c59",[565],{"_uid":566,"kicker":26,"headline":567,"component":399,"subheadline":579,"show_top_line":30},"6401665c-a3b3-49b2-b94c-54bc1f02a199",{"type":391,"content":568},[569],{"type":570,"attrs":571,"content":573},"heading",{"level":572},1,[574],{"text":575,"type":398,"marks":576},"Our strategy: #teamfirst",[577],{"type":578},"bold",{"type":391,"content":580},[581],{"type":394,"content":582},[583],{"text":584,"type":398},"The “we” starts with you.",[],{"id":587,"alt":26,"name":26,"focus":26,"title":26,"source":26,"filename":558,"copyright":26,"fieldtype":28,"meta_data":588,"is_external_url":30},23251528,{},"brand","left","section-hero-3","big",[],{"id":91,"alt":91,"name":26,"focus":91,"title":91,"source":91,"filename":26,"copyright":91,"fieldtype":28,"meta_data":595},{},{"_uid":597,"ctas":598,"head":614,"list":633,"image":634,"items":638,"theme":96,"caption":26,"alignment":723,"component":724,"image_sticky":98},"2f0ede07-976a-45cb-9858-cab398c56728",[599],{"_uid":600,"buttons":601,"caption":610,"component":613,"caption_position":26},"cc4d37a8-30b9-4192-9f37-5c019c4b4017",[602],{"_uid":603,"icon":26,"link":604,"text":608,"intent":609,"component":375,"icon_position":376},"b2a83209-638e-47da-9783-8373749c88de",{"id":50,"url":26,"linktype":36,"fieldtype":37,"cached_url":51,"story":605},{"name":52,"id":606,"uuid":50,"slug":607,"url":51,"full_slug":51,"_stopResolving":98},234006789384043,"contact","Get in touch","secondary",{"type":391,"content":611},[612],{"type":394},"item-action-buttons",[615],{"_uid":616,"kicker":26,"headline":617,"component":399,"subheadline":627},"c37fb6a1-d34f-46d8-a54a-ec5c82f9e8fd",{"type":391,"content":618},[619],{"type":570,"attrs":620,"content":622},{"level":621},2,[623],{"text":624,"type":398,"marks":625},"What our Team First strategy means",[626],{"type":578},{"type":391,"content":628},[629],{"type":394,"content":630},[631],{"text":632,"type":398},"Here, top talent works together as a collective in an ideal environment to achieve outstanding results.",[],{"id":635,"alt":26,"name":26,"focus":26,"title":26,"source":26,"filename":636,"copyright":26,"fieldtype":28,"meta_data":637,"is_external_url":30},64985557485292,"https://a.storyblok.com/f/328018/730x730/565e5f5e8d/teamfirst-flywheel.png",{},[639,652],{"_uid":640,"icon":641,"text":643,"button":649,"headline":650,"component":651},"c19b062f-e58e-4874-b19d-2be526913046",{"id":91,"alt":91,"name":26,"focus":91,"title":91,"filename":91,"copyright":91,"fieldtype":28,"meta_data":642,"is_external_url":30},{},{"type":391,"content":644},[645],{"type":394,"content":646},[647],{"text":648,"type":398},"This matters a great deal to us, so we have aligned our entire team around this strategy. It guides our decisions and our work on projects. In our day-to-day work, these principles show up like this:",[],"What does it mean to work here?","section-features__card",{"_uid":653,"icon":654,"text":656,"button":722,"headline":26,"component":651},"d59cde47-00e4-4f13-833d-d062f9f67286",{"id":91,"alt":91,"name":26,"focus":91,"title":91,"filename":91,"copyright":91,"fieldtype":28,"meta_data":655,"is_external_url":30},{},{"type":391,"content":657},[658],{"type":659,"content":660},"bullet_list",[661,668,674,680,686,692,698,704,710,716],{"type":662,"content":663},"list_item",[664],{"type":394,"content":665},[666],{"text":667,"type":398},"We value each other as people.",{"type":662,"content":669},[670],{"type":394,"content":671},[672],{"text":673,"type":398},"We pursue shared goals.",{"type":662,"content":675},[676],{"type":394,"content":677},[678],{"text":679,"type":398},"We help each other.",{"type":662,"content":681},[682],{"type":394,"content":683},[684],{"text":685,"type":398},"We give open feedback.",{"type":662,"content":687},[688],{"type":394,"content":689},[690],{"text":691,"type":398},"We combine our strengths as a team.",{"type":662,"content":693},[694],{"type":394,"content":695},[696],{"text":697,"type":398},"We get the maximum out of minimal effort.",{"type":662,"content":699},[700],{"type":394,"content":701},[702],{"text":703,"type":398},"We celebrate collective successes that make us or our clients better.",{"type":662,"content":705},[706],{"type":394,"content":707},[708],{"text":709,"type":398},"We experiment and learn from mistakes.",{"type":662,"content":711},[712],{"type":394,"content":713},[714],{"text":715,"type":398},"We work with clients who treat us as partners on equal footing.",{"type":662,"content":717},[718],{"type":394,"content":719},[720],{"text":721,"type":398},"We make sure workload is evenly distributed.",[],"right","section-features-4",{"_uid":726,"head":727,"theme":96,"members":739,"alignment":774,"component":775,"cards_per_row":776,"action_buttons":777},"9793db52-1215-4b7b-a242-8b9929a2e23e",[728],{"_uid":729,"kicker":26,"headline":730,"component":399,"subheadline":736,"show_top_line":98},"22e985e1-860c-472a-9e3b-8c428b3ad80e",{"type":391,"content":731},[732],{"type":394,"content":733},[734],{"text":735,"type":398},"Voices from the team",{"type":391,"content":737},[738],{"type":394},[740,752,763],{"bio":741,"_uid":742,"name":743,"image":744,"button":749,"position":750,"component":751},"“What I love about konversionsKRAFT: the appreciation of every individual and the in-depth focus on individual strengths, which serve as the foundation for continuous growth. I do what I do with full passion. I value the Team First approach and the flexibility that makes working as a working mom much easier for me.”","be29d69f-2962-43f9-afc5-60aec2094d55","Julia Rumpf",{"id":745,"alt":746,"name":26,"focus":26,"title":746,"source":26,"filename":747,"copyright":26,"fieldtype":28,"meta_data":748,"is_external_url":30},23161399,"Julia Rumpf, Business Owner growth-minded SUPERHEROES","https://a.storyblok.com/f/328018/600x600/49a64d8254/julia-rumpf-neu.png",{"alt":746,"title":746,"source":26,"copyright":26},[],"Business Owner growth minded Superheroes","section-team__member",{"bio":753,"_uid":754,"name":755,"image":756,"button":761,"position":762,"component":751},"“In my first three months here, I've already learned an incredible amount about myself, because I work on myself systematically as an important part of my actual job.”","ddfadecb-4ae5-4bfd-82a1-b39fa68ef1f7","Anton Graichen",{"id":757,"alt":758,"name":26,"focus":26,"title":758,"source":26,"filename":759,"copyright":26,"fieldtype":28,"meta_data":760,"is_external_url":30},23161400,"Anton Graichen, Managing Consultant","https://a.storyblok.com/f/328018/600x600/ed256ab9a5/anton-graichen.png",{"alt":758,"title":758,"source":26,"copyright":26},[],"Managing Consultant, on the team since spring 2023",{"bio":764,"_uid":765,"name":766,"image":767,"button":772,"position":773,"component":751},"“Plenty of open ears, unconditional support, and many conversations that always put the person, with their individual strengths and wishes, first. I experienced all of that when, after several years as a Head of, I felt the urge to grow. Together we created a role where I can thrive and bring added value to the company. That is special, and it's why I've stayed at konversionsKRAFT for years.”","73ea87c0-362e-448c-b4f0-dd748f23a8f7","Dr. Julia Engelmann",{"id":768,"alt":769,"name":26,"focus":26,"title":769,"source":26,"filename":770,"copyright":26,"fieldtype":28,"meta_data":771,"is_external_url":30},23161395,"Julia Engelmann, Principal Data Sciences","https://a.storyblok.com/f/328018/600x600/e12afab1a0/julia-engelmann.png",{"alt":769,"title":769,"source":26,"copyright":26},[],"Principal Data Sciences, on the team since fall 2015","center","section-team-1","side_by_side",[],{"name":15,"created_at":16,"published_at":17,"updated_at":18,"id":19,"uuid":20,"content":779,"slug":89,"full_slug":90,"sort_by_date":91,"position":92,"tag_list":803,"is_startpage":30,"parent_id":94,"meta_data":91,"group_id":95,"first_published_at":17,"release_id":91,"lang":96,"path":91,"alternates":804,"default_full_slug":91,"translated_slugs":91,"_stopResolving":98},{"cta":780,"_uid":23,"logo":781,"links":783,"component":59,"copyright":60,"logo_link":793,"legal_links":794},[],{"id":25,"alt":26,"name":26,"focus":26,"title":26,"source":26,"filename":27,"copyright":26,"fieldtype":28,"meta_data":782,"is_external_url":30},{},[784,786,788,791],{"_uid":33,"link":785,"text":39,"component":40},{"id":35,"url":26,"linktype":36,"fieldtype":37,"cached_url":38},{"_uid":42,"link":787,"text":46,"component":40},{"id":44,"url":26,"linktype":36,"fieldtype":37,"cached_url":45},{"_uid":48,"link":789,"text":52,"component":40},{"id":50,"url":26,"linktype":36,"fieldtype":37,"cached_url":51,"story":790},{"name":52,"id":606,"uuid":50,"slug":607,"url":51,"full_slug":51,"_stopResolving":98},{"_uid":54,"link":792,"text":58,"component":40},{"id":56,"url":26,"linktype":36,"fieldtype":37,"cached_url":57},{"id":62,"url":26,"linktype":36,"fieldtype":37,"cached_url":63},[795,797,799,801],{"_uid":66,"link":796,"text":70,"component":40},{"id":68,"url":26,"linktype":36,"fieldtype":37,"cached_url":69},{"_uid":72,"link":798,"text":76,"component":40},{"id":74,"url":26,"linktype":36,"fieldtype":37,"cached_url":75},{"_uid":78,"link":800,"text":82,"component":40},{"id":80,"url":26,"linktype":36,"fieldtype":37,"cached_url":81},{"_uid":84,"link":802,"text":88,"component":40},{"id":86,"url":26,"linktype":36,"fieldtype":37,"cached_url":87},[],[],{"name":100,"created_at":101,"published_at":102,"updated_at":103,"id":104,"uuid":105,"content":806,"slug":378,"full_slug":379,"sort_by_date":91,"position":380,"tag_list":890,"is_startpage":30,"parent_id":94,"meta_data":91,"group_id":382,"first_published_at":102,"release_id":91,"lang":96,"path":91,"alternates":891,"default_full_slug":91,"translated_slugs":91,"_stopResolving":98},{"_uid":107,"link":807,"logo":808,"links":810,"buttons":886,"component":377},{"id":62,"url":26,"linktype":36,"fieldtype":37,"cached_url":63},{"id":110,"alt":26,"name":26,"focus":26,"title":26,"source":26,"filename":111,"copyright":26,"fieldtype":28,"meta_data":809},{},[811,828,843,860,873],{"_uid":115,"link":812,"links":813,"title":174,"component":175,"show_featured_case":98},{"id":117,"url":26,"linktype":36,"fieldtype":37,"cached_url":118},[814,816,818,820,822,824,826],{"_uid":121,"icon":122,"link":815,"text":39,"component":40,"description":126},{"id":124,"url":26,"linktype":36,"fieldtype":37,"cached_url":125},{"_uid":128,"icon":129,"link":817,"text":46,"component":40,"description":133},{"id":131,"url":26,"linktype":36,"fieldtype":37,"cached_url":132},{"_uid":135,"icon":136,"link":819,"text":140,"component":40,"description":141},{"id":138,"url":26,"linktype":36,"fieldtype":37,"cached_url":139},{"_uid":143,"icon":144,"link":821,"text":148,"component":40,"description":149},{"id":146,"url":26,"linktype":36,"fieldtype":37,"cached_url":147},{"_uid":151,"icon":152,"link":823,"text":156,"component":40,"description":157},{"id":154,"url":26,"linktype":36,"fieldtype":37,"cached_url":155},{"_uid":159,"icon":160,"link":825,"text":164,"component":40,"description":165},{"id":162,"url":26,"linktype":36,"fieldtype":37,"cached_url":163},{"_uid":167,"icon":168,"link":827,"text":172,"component":40,"description":173},{"id":170,"url":26,"linktype":36,"fieldtype":37,"cached_url":171},{"_uid":177,"link":829,"links":830,"title":224,"component":175},{"id":179,"url":26,"linktype":36,"fieldtype":37,"cached_url":180},[831,833,835,837,839,841],{"_uid":183,"link":832,"text":187,"component":40,"description":188},{"id":185,"url":26,"linktype":36,"fieldtype":37,"cached_url":186},{"_uid":190,"link":834,"text":194,"component":40,"description":195},{"id":192,"url":26,"linktype":36,"fieldtype":37,"cached_url":193},{"_uid":197,"link":836,"text":201,"component":40,"description":202},{"id":199,"url":26,"linktype":36,"fieldtype":37,"cached_url":200},{"_uid":204,"link":838,"text":208,"component":40,"description":209},{"id":206,"url":26,"linktype":36,"fieldtype":37,"cached_url":207},{"_uid":211,"link":840,"text":215,"component":40,"description":216},{"id":213,"url":26,"linktype":36,"fieldtype":37,"cached_url":214},{"_uid":218,"link":842,"text":222,"component":40,"description":223},{"id":220,"url":26,"linktype":36,"fieldtype":37,"cached_url":221},{"_uid":226,"link":844,"links":845,"title":286,"component":175},{"id":228,"url":26,"linktype":36,"fieldtype":37,"cached_url":229},[846,848,850,852,854,856,858],{"_uid":232,"icon":233,"link":847,"text":237,"component":40,"description":238},{"id":235,"url":26,"linktype":36,"fieldtype":37,"cached_url":236},{"_uid":240,"icon":241,"link":849,"text":245,"component":40,"description":246},{"id":243,"url":26,"linktype":36,"fieldtype":37,"cached_url":244},{"_uid":248,"icon":249,"link":851,"text":253,"component":40,"description":254},{"id":251,"url":26,"linktype":36,"fieldtype":37,"cached_url":252},{"_uid":256,"icon":257,"link":853,"text":261,"component":40,"description":262},{"id":259,"url":26,"linktype":36,"fieldtype":37,"cached_url":260},{"_uid":264,"icon":265,"link":855,"text":269,"component":40,"description":270},{"id":267,"url":26,"linktype":36,"fieldtype":37,"cached_url":268},{"_uid":272,"icon":273,"link":857,"text":277,"component":40,"description":278},{"id":275,"url":26,"linktype":36,"fieldtype":37,"cached_url":276},{"_uid":280,"icon":152,"link":859,"text":284,"component":40,"description":285},{"id":282,"url":26,"linktype":36,"fieldtype":37,"cached_url":283},{"_uid":288,"link":861,"links":862,"title":327,"component":175},{"id":290,"url":26,"linktype":36,"fieldtype":37,"cached_url":291},[863,865,867,869,871],{"_uid":294,"icon":295,"link":864,"text":297,"component":40,"description":298},{"id":35,"url":26,"linktype":36,"fieldtype":37,"cached_url":38},{"_uid":300,"icon":160,"link":866,"text":304,"component":40,"description":305},{"id":302,"url":26,"linktype":36,"fieldtype":37,"cached_url":303},{"_uid":307,"icon":308,"link":868,"text":312,"component":40,"description":313},{"id":310,"url":26,"linktype":36,"fieldtype":37,"cached_url":311},{"_uid":315,"icon":316,"link":870,"text":318,"component":40,"description":319},{"id":44,"url":26,"linktype":36,"fieldtype":37,"cached_url":45},{"_uid":321,"link":872,"text":325,"component":40,"description":326},{"id":323,"url":26,"linktype":36,"fieldtype":37,"cached_url":324},{"_uid":329,"link":874,"links":875,"title":369,"component":175},{"id":331,"url":26,"linktype":36,"fieldtype":37,"cached_url":332},[876,878,880,882,884],{"_uid":335,"icon":336,"link":877,"text":338,"component":40,"description":339},{"id":331,"url":26,"linktype":36,"fieldtype":37,"cached_url":332},{"_uid":341,"icon":342,"link":879,"text":346,"component":40,"description":347},{"id":344,"url":26,"linktype":36,"fieldtype":37,"cached_url":345},{"_uid":349,"icon":350,"link":881,"text":354,"component":40,"description":355},{"id":352,"url":26,"linktype":36,"fieldtype":37,"cached_url":353},{"_uid":357,"icon":249,"link":883,"text":359,"component":40,"description":360},{"id":56,"url":26,"linktype":36,"fieldtype":37,"cached_url":57},{"_uid":362,"icon":363,"link":885,"text":367,"component":40,"description":368},{"id":365,"url":26,"linktype":36,"fieldtype":37,"cached_url":366},[887],{"_uid":372,"icon":26,"link":888,"text":52,"intent":374,"component":375,"icon_position":376,"intent_icon_placeholder":26},{"id":50,"url":26,"linktype":36,"fieldtype":37,"cached_url":51,"story":889},{"name":52,"id":606,"uuid":50,"slug":607,"url":51,"full_slug":51,"_stopResolving":98},[],[],"page","our-culture",-40,[],234143618696081,"a96bb4ff-e7b4-4e4c-ac69-ccfb79db6607",[899],{"id":900,"name":901,"slug":902,"published":98,"full_slug":903,"is_folder":30,"parent_id":904},62044460443482,"Team First","team-first","de/ueber-uns/team-first",691539921,[906,993],{"name":100,"created_at":101,"published_at":102,"updated_at":103,"id":104,"uuid":105,"content":907,"slug":378,"full_slug":379,"sort_by_date":91,"position":380,"tag_list":991,"is_startpage":30,"parent_id":94,"meta_data":91,"group_id":382,"first_published_at":102,"release_id":91,"lang":96,"path":91,"alternates":992,"default_full_slug":91,"translated_slugs":91},{"_uid":107,"link":908,"logo":909,"links":911,"buttons":987,"component":377},{"id":62,"url":26,"linktype":36,"fieldtype":37,"cached_url":63},{"id":110,"alt":26,"name":26,"focus":26,"title":26,"source":26,"filename":111,"copyright":26,"fieldtype":28,"meta_data":910},{},[912,929,944,961,974],{"_uid":115,"link":913,"links":914,"title":174,"component":175,"show_featured_case":98},{"id":117,"url":26,"linktype":36,"fieldtype":37,"cached_url":118},[915,917,919,921,923,925,927],{"_uid":121,"icon":122,"link":916,"text":39,"component":40,"description":126},{"id":124,"url":26,"linktype":36,"fieldtype":37,"cached_url":125},{"_uid":128,"icon":129,"link":918,"text":46,"component":40,"description":133},{"id":131,"url":26,"linktype":36,"fieldtype":37,"cached_url":132},{"_uid":135,"icon":136,"link":920,"text":140,"component":40,"description":141},{"id":138,"url":26,"linktype":36,"fieldtype":37,"cached_url":139},{"_uid":143,"icon":144,"link":922,"text":148,"component":40,"description":149},{"id":146,"url":26,"linktype":36,"fieldtype":37,"cached_url":147},{"_uid":151,"icon":152,"link":924,"text":156,"component":40,"description":157},{"id":154,"url":26,"linktype":36,"fieldtype":37,"cached_url":155},{"_uid":159,"icon":160,"link":926,"text":164,"component":40,"description":165},{"id":162,"url":26,"linktype":36,"fieldtype":37,"cached_url":163},{"_uid":167,"icon":168,"link":928,"text":172,"component":40,"description":173},{"id":170,"url":26,"linktype":36,"fieldtype":37,"cached_url":171},{"_uid":177,"link":930,"links":931,"title":224,"component":175},{"id":179,"url":26,"linktype":36,"fieldtype":37,"cached_url":180},[932,934,936,938,940,942],{"_uid":183,"link":933,"text":187,"component":40,"description":188},{"id":185,"url":26,"linktype":36,"fieldtype":37,"cached_url":186},{"_uid":190,"link":935,"text":194,"component":40,"description":195},{"id":192,"url":26,"linktype":36,"fieldtype":37,"cached_url":193},{"_uid":197,"link":937,"text":201,"component":40,"description":202},{"id":199,"url":26,"linktype":36,"fieldtype":37,"cached_url":200},{"_uid":204,"link":939,"text":208,"component":40,"description":209},{"id":206,"url":26,"linktype":36,"fieldtype":37,"cached_url":207},{"_uid":211,"link":941,"text":215,"component":40,"description":216},{"id":213,"url":26,"linktype":36,"fieldtype":37,"cached_url":214},{"_uid":218,"link":943,"text":222,"component":40,"description":223},{"id":220,"url":26,"linktype":36,"fieldtype":37,"cached_url":221},{"_uid":226,"link":945,"links":946,"title":286,"component":175},{"id":228,"url":26,"linktype":36,"fieldtype":37,"cached_url":229},[947,949,951,953,955,957,959],{"_uid":232,"icon":233,"link":948,"text":237,"component":40,"description":238},{"id":235,"url":26,"linktype":36,"fieldtype":37,"cached_url":236},{"_uid":240,"icon":241,"link":950,"text":245,"component":40,"description":246},{"id":243,"url":26,"linktype":36,"fieldtype":37,"cached_url":244},{"_uid":248,"icon":249,"link":952,"text":253,"component":40,"description":254},{"id":251,"url":26,"linktype":36,"fieldtype":37,"cached_url":252},{"_uid":256,"icon":257,"link":954,"text":261,"component":40,"description":262},{"id":259,"url":26,"linktype":36,"fieldtype":37,"cached_url":260},{"_uid":264,"icon":265,"link":956,"text":269,"component":40,"description":270},{"id":267,"url":26,"linktype":36,"fieldtype":37,"cached_url":268},{"_uid":272,"icon":273,"link":958,"text":277,"component":40,"description":278},{"id":275,"url":26,"linktype":36,"fieldtype":37,"cached_url":276},{"_uid":280,"icon":152,"link":960,"text":284,"component":40,"description":285},{"id":282,"url":26,"linktype":36,"fieldtype":37,"cached_url":283},{"_uid":288,"link":962,"links":963,"title":327,"component":175},{"id":290,"url":26,"linktype":36,"fieldtype":37,"cached_url":291},[964,966,968,970,972],{"_uid":294,"icon":295,"link":965,"text":297,"component":40,"description":298},{"id":35,"url":26,"linktype":36,"fieldtype":37,"cached_url":38},{"_uid":300,"icon":160,"link":967,"text":304,"component":40,"description":305},{"id":302,"url":26,"linktype":36,"fieldtype":37,"cached_url":303},{"_uid":307,"icon":308,"link":969,"text":312,"component":40,"description":313},{"id":310,"url":26,"linktype":36,"fieldtype":37,"cached_url":311},{"_uid":315,"icon":316,"link":971,"text":318,"component":40,"description":319},{"id":44,"url":26,"linktype":36,"fieldtype":37,"cached_url":45},{"_uid":321,"link":973,"text":325,"component":40,"description":326},{"id":323,"url":26,"linktype":36,"fieldtype":37,"cached_url":324},{"_uid":329,"link":975,"links":976,"title":369,"component":175},{"id":331,"url":26,"linktype":36,"fieldtype":37,"cached_url":332},[977,979,981,983,985],{"_uid":335,"icon":336,"link":978,"text":338,"component":40,"description":339},{"id":331,"url":26,"linktype":36,"fieldtype":37,"cached_url":332},{"_uid":341,"icon":342,"link":980,"text":346,"component":40,"description":347},{"id":344,"url":26,"linktype":36,"fieldtype":37,"cached_url":345},{"_uid":349,"icon":350,"link":982,"text":354,"component":40,"description":355},{"id":352,"url":26,"linktype":36,"fieldtype":37,"cached_url":353},{"_uid":357,"icon":249,"link":984,"text":359,"component":40,"description":360},{"id":56,"url":26,"linktype":36,"fieldtype":37,"cached_url":57},{"_uid":362,"icon":363,"link":986,"text":367,"component":40,"description":368},{"id":365,"url":26,"linktype":36,"fieldtype":37,"cached_url":366},[988],{"_uid":372,"icon":26,"link":989,"text":52,"intent":374,"component":375,"icon_position":376,"intent_icon_placeholder":26},{"id":50,"url":26,"linktype":36,"fieldtype":37,"cached_url":51,"story":990},{"name":52,"id":606,"uuid":50,"slug":607,"url":51,"full_slug":51,"_stopResolving":98},[],[],{"name":15,"created_at":16,"published_at":17,"updated_at":18,"id":19,"uuid":20,"content":994,"slug":89,"full_slug":90,"sort_by_date":91,"position":92,"tag_list":1018,"is_startpage":30,"parent_id":94,"meta_data":91,"group_id":95,"first_published_at":17,"release_id":91,"lang":96,"path":91,"alternates":1019,"default_full_slug":91,"translated_slugs":91},{"cta":995,"_uid":23,"logo":996,"links":998,"component":59,"copyright":60,"logo_link":1008,"legal_links":1009},[],{"id":25,"alt":26,"name":26,"focus":26,"title":26,"source":26,"filename":27,"copyright":26,"fieldtype":28,"meta_data":997,"is_external_url":30},{},[999,1001,1003,1006],{"_uid":33,"link":1000,"text":39,"component":40},{"id":35,"url":26,"linktype":36,"fieldtype":37,"cached_url":38},{"_uid":42,"link":1002,"text":46,"component":40},{"id":44,"url":26,"linktype":36,"fieldtype":37,"cached_url":45},{"_uid":48,"link":1004,"text":52,"component":40},{"id":50,"url":26,"linktype":36,"fieldtype":37,"cached_url":51,"story":1005},{"name":52,"id":606,"uuid":50,"slug":607,"url":51,"full_slug":51,"_stopResolving":98},{"_uid":54,"link":1007,"text":58,"component":40},{"id":56,"url":26,"linktype":36,"fieldtype":37,"cached_url":57},{"id":62,"url":26,"linktype":36,"fieldtype":37,"cached_url":63},[1010,1012,1014,1016],{"_uid":66,"link":1011,"text":70,"component":40},{"id":68,"url":26,"linktype":36,"fieldtype":37,"cached_url":69},{"_uid":72,"link":1013,"text":76,"component":40},{"id":74,"url":26,"linktype":36,"fieldtype":37,"cached_url":75},{"_uid":78,"link":1015,"text":82,"component":40},{"id":80,"url":26,"linktype":36,"fieldtype":37,"cached_url":81},{"_uid":84,"link":1017,"text":88,"component":40},{"id":86,"url":26,"linktype":36,"fieldtype":37,"cached_url":87},[],[],[1021],{"name":52,"id":606,"uuid":50,"slug":607,"url":51,"full_slug":51},"\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 16 16\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M13.5893 0.458984L7.93196 6.11498L2.27596 0.458984L0.390625 2.34432L6.04662 8.00032L0.390625 13.6563L2.27596 15.5417L7.93196 9.88565L13.5893 15.5417L15.4746 13.6563L9.81863 8.00032L15.4746 2.34432L13.5893 0.458984Z\" fill=\"currentColor\"/>\n\u003C/svg>\n",[1024,1043,1060,1080,1095,1110,1129,1149,1167,1184,1204,1222,1242,1259,1280,1300,1318],{"_uid":1025,"link":1026,"logo":1031,"text":1034,"client":187,"service":1035,"headline":1036,"industry":245,"component":1037,"kpi_label":1038,"kpi_value":1039,"reading_time":1040,"matchNames":1041},"e5a8c0d4-6f1b-4a5e-9c7d-9b2e4f0a1c05",{"id":185,"url":26,"linktype":36,"fieldtype":37,"cached_url":186,"story":1027},{"name":1028,"id":1029,"uuid":185,"slug":1030,"url":186,"full_slug":186,"_stopResolving":98},"Case Study The Female Company",234050705509858,"case-study-the-female-company",{"id":1032,"alt":187,"filename":1033,"fieldtype":28,"is_external_url":30},218898263137364,"https://a.storyblok.com/f/328018/400x300/0334e7c1af/tfc.png","AI delivers customer understanding and tests in days instead of weeks. 59% of experiments win; the benchmark is 20 to 30%.","Rapid Growth Engine","Three experiments per week, the first after 13 days.","item-case-teaser","Conversion rate in three months","+54%","6",[1042],"the female company",{"_uid":1044,"link":1045,"logo":1050,"text":1053,"client":208,"service":46,"headline":1054,"industry":1055,"component":1037,"kpi_label":1056,"kpi_value":1057,"reading_time":1058,"matchNames":1059},"5e76ffbb-54ae-4f3e-b046-caccea0e0652",{"id":206,"url":26,"linktype":36,"fieldtype":37,"cached_url":207,"story":1046},{"name":1047,"id":1048,"uuid":206,"slug":1049,"url":207,"full_slug":207,"_stopResolving":98},"Case Study computeruniverse",234050745671147,"case-study-computeruniverse",{"id":1051,"alt":208,"filename":1052,"fieldtype":28,"is_external_url":30},23160171,"https://a.storyblok.com/f/328018/255x128/87f15ed90f/computeruniverse.png","From 200 data points, a profile of each visitor emerges in real time. The messaging adapts long before checkout begins.","Recognizing customer types before anyone logs in.","Electronics","more revenue","+18.2%","4",[208],{"_uid":1061,"link":1062,"logo":1069,"text":1073,"client":1071,"service":46,"headline":1074,"industry":1075,"component":1037,"kpi_label":1076,"kpi_value":1077,"reading_time":1078,"matchNames":1079},"f6b9d1e5-7a2c-4b6f-8d8e-0c3f5a1b2d06",{"id":1063,"url":26,"linktype":36,"fieldtype":37,"cached_url":1064,"story":1065},"abb3f5f4-f7d1-4826-9cb1-d36b0a3a8d12","en/case-studies/case-study-hessnatur-personalization",{"name":1066,"id":1067,"uuid":1063,"slug":1068,"url":1064,"full_slug":1064,"_stopResolving":98},"Case Study hessnatur Personalization",234050691493343,"case-study-hessnatur-personalization",{"id":1070,"alt":1071,"filename":1072,"fieldtype":28,"is_external_url":30},23160169,"hessnatur","https://a.storyblok.com/f/328018/255x128/ad0613569f/hessnatur.png","A few clearly justified use cases instead of hundreds of possibilities. All three first experiences beat the control group.","From tool to first personalization in four weeks.","Fashion","in 4 weeks","> +10% RPV","3",[1071],{"_uid":1081,"link":1082,"text":1087,"client":194,"service":39,"headline":1088,"industry":1075,"component":1037,"kpi_label":1089,"kpi_value":1090,"anonymized":98,"reading_time":1091,"matchNames":1092},"a1c4e6f0-2b7d-4c1a-9e3f-5d8a0b6c7e01",{"id":192,"url":26,"linktype":36,"fieldtype":37,"cached_url":193,"story":1083},{"name":1084,"id":1085,"uuid":192,"slug":1086,"url":193,"full_slug":193,"_stopResolving":98},"Case Study Well-known German Fashion Brand (anonymous)",234050723180006,"case-study-fashion-brand-testing-program","A Motivation Lab showed why customers hesitate in the shop. From that grew a program of 50 to 60 experiments a year.","Customers preferred buying in the store. That became a test.","Net revenue in three years","+€44.88 million","5",[1093,1094],"well-known german fashion brand","bekannte deutsche modemarke",{"_uid":1096,"link":1097,"logo":1102,"text":1105,"client":201,"service":39,"headline":1106,"industry":261,"component":1037,"kpi_label":1107,"kpi_value":1108,"reading_time":1058,"matchNames":1109},"238e85bd-6a47-4370-ba96-7dbf85ba93c3",{"id":199,"url":26,"linktype":36,"fieldtype":37,"cached_url":200,"story":1098},{"name":1099,"id":1100,"uuid":199,"slug":1101,"url":200,"full_slug":200,"_stopResolving":98},"Case Study freenet AG",234050740841962,"case-study-freenet-ag",{"id":1103,"alt":201,"filename":1104,"fieldtype":28,"is_external_url":30},23160144,"https://a.storyblok.com/f/328018/255x128/f1adafe85a/freenet.png","A proof of concept with uplift targets agreed in advance proved the value of experimentation. Today freenet runs the program itself.","Two thirds of all tests successful, with a success guarantee.","more orders, cumulative","+30%",[201],{"_uid":1111,"link":1112,"logo":1119,"text":1123,"client":1121,"service":1124,"headline":1125,"industry":245,"component":1037,"kpi_label":1126,"kpi_value":1127,"reading_time":1091,"matchNames":1128},"a7c0e2f6-8b3d-4c7a-9e9f-1d4a6b2c3e07",{"id":1113,"url":26,"linktype":36,"fieldtype":37,"cached_url":1114,"story":1115},"9a915a7d-485d-46c6-b1db-9c9665d96854","en/case-studies/case-study-air-up",{"name":1116,"id":1117,"uuid":1113,"slug":1118,"url":1114,"full_slug":1114,"_stopResolving":98},"Case Study air up",234050696121824,"case-study-air-up",{"id":1120,"alt":1121,"filename":1122,"fieldtype":28,"is_external_url":30},218899964771970,"air up","https://a.storyblok.com/f/328018/255x143/d670305cc4/airup.png","Ten jobs-to-be-done interviews revealed what turns first-time buyers into repeat customers. air up used the results in shop, product, and service.","Customer centricity","Seven purchase motives that reached all the way into the packaging.","Purchase motives built into the product","7 jobs",[1121],{"_uid":1130,"link":1131,"logo":1138,"text":1142,"client":1140,"service":156,"headline":1143,"industry":1144,"component":1037,"kpi_label":1145,"kpi_value":1146,"reading_time":1058,"matchNames":1147},"c9e4a2b7-5d1f-4e8a-b3c6-7f2d9a0e4b18",{"id":1132,"url":26,"linktype":36,"fieldtype":37,"cached_url":1133,"story":1134},"20a9b1e7-2138-4b67-ac75-13fc48c2300b","en/case-studies/case-study-kickz",{"name":1135,"id":1136,"uuid":1132,"slug":1137,"url":1133,"full_slug":1133,"_stopResolving":98},"Case Study KICKZ",234050681933277,"case-study-kickz",{"id":1139,"alt":1140,"filename":1141,"fieldtype":28,"is_external_url":30},230608540235169,"KICKZ","https://a.storyblok.com/f/328018/31f906b9ec/kickz.png","We followed A/B tests all the way into the merchandise management system. The variant with 43% more orders still delivered 22% more contribution margin after returns.","More orders don't automatically mean more profit.","Sneakers & streetwear","more contribution margin","+22%",[1148],"kickz",{"_uid":1150,"link":1151,"text":1158,"client":1159,"service":1124,"headline":1160,"industry":1161,"component":1037,"kpi_label":1162,"kpi_value":1163,"anonymized":98,"reading_time":1058,"matchNames":1164},"e1f2a3b4-c5d6-4e7f-8a9b-0c1d2e3f4a19",{"id":1152,"url":26,"linktype":36,"fieldtype":37,"cached_url":1153,"story":1154},"365a5807-32c3-4c0a-97c5-81d5f718c42c","en/case-studies/case-study-vacation-rental-provider",{"name":1155,"id":1156,"uuid":1152,"slug":1157,"url":1153,"full_slug":1153,"_stopResolving":98},"Case Study International Vacation Rental Provider (anonymous)",234050676997596,"case-study-vacation-rental-provider","One template for 15 country shops hid opposing effects. A dedicated concept for Switzerland delivered 15.3% more revenue per visitor there.","International vacation rental provider","The same page won in Germany and lost in Switzerland.","Travel","Revenue per visitor","+15.3%",[1165,1166],"international vacation rental provider","internationaler ferienhausanbieter",{"_uid":1168,"link":1169,"logo":1174,"text":1177,"client":222,"service":1124,"headline":1178,"industry":1179,"component":1037,"kpi_label":1180,"kpi_value":1181,"reading_time":1040,"matchNames":1182},"19f3becd-60dc-4fcc-bb3c-7aac1d8cd990",{"id":220,"url":26,"linktype":36,"fieldtype":37,"cached_url":221,"story":1170},{"name":1171,"id":1172,"uuid":220,"slug":1173,"url":221,"full_slug":221,"_stopResolving":98},"Case Study Haufe",234050727591399,"case-study-haufe",{"id":1175,"alt":222,"filename":1176,"fieldtype":28,"is_external_url":30},23160152,"https://a.storyblok.com/f/328018/255x128/c9cc2e33d8/haufe.png","Personas and jobs to be done led to 33 tests with a 52% success rate. That made customer centricity part of the daily work.","Personas that get used in daily work instead of sitting in a folder.","B2B software","Revenue","+€5.2 million",[1183],"haufe",{"_uid":1185,"link":1186,"logo":1193,"text":1197,"client":1195,"service":46,"headline":1198,"industry":1199,"component":1037,"kpi_label":1200,"kpi_value":1201,"reading_time":1040,"matchNames":1202},"b8d1f3a7-9c4e-4d8b-8a0a-2e5b7c3d4f08",{"id":1187,"url":26,"linktype":36,"fieldtype":37,"cached_url":1188,"story":1189},"0f9c2c24-762d-4f66-b9e3-e71a1a7d3075","en/case-studies/case-study-eon-personalization",{"name":1190,"id":1191,"uuid":1187,"slug":1192,"url":1188,"full_slug":1188,"_stopResolving":98},"Case Study E.ON Personalization",234050700688865,"case-study-eon-personalization",{"id":1194,"alt":1195,"filename":1196,"fieldtype":28,"is_external_url":30},23160222,"E.ON","https://a.storyblok.com/f/328018/255x128/eb2f094070/e-on.png","A vision of a personal customer journey became three customer types, four prioritized streams, and a five-phase roadmap.","Electricity is the same for everyone. Customers are not.","Energy","along the customer journey","4 streams",[1203],"e.on",{"_uid":1205,"link":1206,"text":1213,"client":1214,"service":39,"headline":1215,"industry":1216,"component":1037,"kpi_label":1217,"kpi_value":1218,"anonymized":98,"reading_time":1078,"matchNames":1219},"b2d5f7a1-3c8e-4d2b-8f4a-6e9b1c7d8f02",{"id":1207,"url":26,"linktype":36,"fieldtype":37,"cached_url":1208,"story":1209},"2541e353-5142-40b8-8680-822a9aee4515","en/case-studies/case-study-fashion-d2c-brand",{"name":1210,"id":1211,"uuid":1207,"slug":1212,"url":1208,"full_slug":1208,"_stopResolving":98},"Case Study Fashion D2C Brand (anonymous)",234050714504676,"case-study-fashion-d2c-brand","Our experts supplemented the in-house team. Today, every important decision is tested first.","Mid-sized fashion D2C brand","Growth in a saturated market, without more ad budget.","Fashion D2C","Value contribution per year","+€22.8 million",[1220,1221],"mid-sized fashion d2c brand","mittelständische fashion-d2c-marke",{"_uid":1223,"link":1224,"logo":1231,"text":1235,"client":1233,"service":140,"headline":1236,"industry":1237,"component":1037,"kpi_label":1238,"kpi_value":1239,"reading_time":1091,"matchNames":1240},"5dfd9302-708d-49d6-a85f-b88a18e57cb0",{"id":1225,"url":26,"linktype":36,"fieldtype":37,"cached_url":1226,"story":1227},"4486c78d-c872-489c-ae0f-b9e866ac9e42","en/case-studies/case-study-goertz",{"name":1228,"id":1229,"uuid":1225,"slug":1230,"url":1226,"full_slug":1226,"_stopResolving":98},"Case Study Görtz",234050750402028,"case-study-goertz",{"id":1232,"alt":1233,"filename":1234,"fieldtype":28,"is_external_url":30},23160153,"Görtz","https://a.storyblok.com/f/328018/255x128/f45d82f484/goertz.png","Every major change was checked in an A/B test before going live. That turned the risk of a relaunch into a measurable gain.","A redesign that brings in revenue instead of costing it.","Shoes","Uplift after the redesign","+16.2%",[1241],"görtz",{"_uid":1243,"link":1244,"logo":1249,"text":1252,"client":215,"service":1035,"headline":1253,"industry":1254,"component":1037,"kpi_label":1255,"kpi_value":1256,"anonymized":30,"reading_time":1058,"matchNames":1257},"c3e6a8b2-4d9f-4e3c-9a5b-7f0c2d8e9a03",{"id":213,"url":26,"linktype":36,"fieldtype":37,"cached_url":214,"story":1245},{"name":1246,"id":1247,"uuid":213,"slug":1248,"url":214,"full_slug":214,"_stopResolving":98},"Case Study Pferdesporthaus Loesdau",234050718834149,"case-study-loesdau",{"id":1250,"alt":215,"filename":1251,"fieldtype":28,"is_external_url":30},23160181,"https://a.storyblok.com/f/328018/255x128/c05ea07246/loesdau.png","As an external growth team, we increased the speed and hit rate of testing. Out of that came our model for fast testing in D2C.","Four times as many tests, because small sprints learn faster.","Equestrian sports","ROI in two years","1,493%",[1258],"pferdesporthaus loesdau",{"_uid":1260,"link":1261,"logo":1268,"text":1272,"client":1270,"service":1273,"headline":1274,"industry":1275,"component":1037,"kpi_label":1276,"kpi_value":1277,"reading_time":1040,"matchNames":1278},"5dc62546-51ea-44bd-b43e-70626d59c50b",{"id":1262,"url":26,"linktype":36,"fieldtype":37,"cached_url":1263,"story":1264},"5af0e02b-b8c3-4979-b973-1b63bf547540","en/case-studies/case-study-betzold",{"name":1265,"id":1266,"uuid":1262,"slug":1267,"url":1263,"full_slug":1263,"_stopResolving":98},"Case Study Betzold",234050732010984,"case-study-betzold",{"id":1269,"alt":1270,"filename":1271,"fieldtype":28,"is_external_url":30},23160123,"Betzold","https://a.storyblok.com/f/328018/255x128/a7d0516bd0/betzold.png","Concept and shop module were each built in one week. After five weeks of testing, the benefit of the new personalization was proven.","Personalization & MVP","An MVP in two weeks instead of a major project.","School supplies","higher conversion rate","+32%",[1279],"betzold",{"_uid":1281,"link":1282,"logo":1289,"text":1293,"client":1291,"service":46,"headline":1294,"industry":1295,"component":1037,"kpi_label":1296,"kpi_value":1297,"reading_time":1091,"matchNames":1298},"849c59ca-28e6-42dc-8b8d-1623a0535718",{"id":1283,"url":26,"linktype":36,"fieldtype":37,"cached_url":1284,"story":1285},"e066c188-fee6-4ba4-949c-29343989217e","en/case-studies/case-study-aldi-sued-personalization",{"name":1286,"id":1287,"uuid":1283,"slug":1288,"url":1284,"full_slug":1284,"_stopResolving":98},"Case Study ALDI SÜD Personalization",234050736430569,"case-study-aldi-sued-personalization",{"id":1290,"alt":1291,"filename":1292,"fieldtype":28,"is_external_url":30},23160151,"ALDI SÜD","https://a.storyblok.com/f/328018/299x150/c54d5ba064/aldi-sued.svg","Each channel got its own roadmap with prioritized use cases. Dependencies between channels are now visible and plannable.","Personalization across all channels with one shared plan.","Grocery retail","per channel as a starting point","3 segments",[1299],"aldi süd",{"_uid":1301,"link":1302,"text":1309,"client":1310,"service":1311,"headline":1312,"industry":1055,"component":1037,"kpi_label":1313,"kpi_value":1314,"anonymized":98,"reading_time":1078,"matchNames":1315},"d4f7b9c3-5e0a-4f4d-8b6c-8a1d3e9f0b04",{"id":1303,"url":26,"linktype":36,"fieldtype":37,"cached_url":1304,"story":1305},"becf2b6c-55aa-4b84-b6b2-c9b3b4d664f2","en/case-studies/case-study-campaign-pretest",{"name":1306,"id":1307,"uuid":1303,"slug":1308,"url":1304,"full_slug":1304,"_stopResolving":98},"Case Study Campaign Pretest Electronics Retailer (anonymous)",234050710150627,"case-study-campaign-pretest","Motifs and messages of a large image campaign were compared with the target audience in advance, including across markets.","Online retailer for electronics","Online marketing","Test in a panel first, then run the campaign.","Purchase interest from the stronger motif","+6.7%",[1316,1317],"online retailer for electronics","online-händler für technik",{"_uid":1319,"link":1320,"logo":1327,"text":1331,"client":1329,"service":39,"headline":1332,"industry":1333,"component":1037,"kpi_label":1334,"kpi_value":1335,"reading_time":1091,"matchNames":1336},"7d2e9a41-3b6c-4f58-9e1a-5c0b8d7f2a31",{"id":1321,"url":26,"linktype":36,"fieldtype":37,"cached_url":1322,"story":1323},"98275858-3e48-4317-bd0c-f80caf67d1c3","en/case-studies/case-study-thomas-sabo",{"name":1324,"id":1325,"uuid":1321,"slug":1326,"url":1322,"full_slug":1322,"_stopResolving":98},"Case Study Thomas Sabo",234050686496222,"case-study-thomas-sabo",{"id":1328,"alt":1329,"filename":1330,"fieldtype":28,"is_external_url":30},23160201,"Thomas Sabo","https://a.storyblok.com/f/328018/255x128/43222ef0c9/thomas-sabo.png","A MotivationLab showed what makes jewelry buyers uneasy online. The strongest levers came from consumer psychology and were proven in A/B tests.","More orders, because the shop removes doubt.","Jewelry D2C","Additional revenue 2017 to 2019","> €4.5 million",[1337],"thomas sabo",1793138228243]