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Complexity in personalization drops significantly because goals and measures become concrete.",[1028],{"type":621,"attrs":1029},{"color":623},{"id":91,"alt":91,"name":26,"focus":91,"title":91,"source":91,"filename":26,"copyright":91,"fieldtype":28,"meta_data":1031},{},[],"Lasting structure and transparency",{"tag":26,"_uid":1035,"icon":1036,"text":1038,"image":1048,"button":1050,"headline":1051,"component":808},"9bc53120-0cf4-4bd4-8135-9e7b02b99f60",{"id":961,"alt":962,"name":26,"focus":26,"title":963,"source":26,"filename":964,"copyright":26,"fieldtype":28,"meta_data":1037,"is_external_url":30},{"alt":962,"title":963,"source":26,"copyright":26},{"type":391,"content":1039},[1040],{"type":394,"attrs":1041,"content":1042},{"textAlign":91},[1043],{"text":1044,"type":398,"marks":1045},"The structured approach makes it possible to develop personalization in each channel in a targeted way and to gradually realize synergies between channels. Work continues on follow-up topics such as a consistent data foundation.",[1046],{"type":621,"attrs":1047},{"color":623},{"id":91,"alt":91,"name":26,"focus":91,"title":91,"source":91,"filename":26,"copyright":91,"fieldtype":28,"meta_data":1049},{},[],"A strong basis for further development",{"tag":26,"_uid":1053,"icon":1054,"text":1056,"image":1066,"button":1068,"headline":1069,"component":808},"a7c2a983-46f6-45f7-bd85-6e732fd3227a",{"id":961,"alt":962,"name":26,"focus":26,"title":963,"source":26,"filename":964,"copyright":26,"fieldtype":28,"meta_data":1055,"is_external_url":30},{"alt":962,"title":963,"source":26,"copyright":26},{"type":391,"content":1057},[1058],{"type":394,"attrs":1059,"content":1060},{"textAlign":91},[1061],{"text":1062,"type":398,"marks":1063},"The individual measures are bundled, synchronized consistently across ALDI SÜD's channels and aligned with the overarching goal. 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All three first experiences beat the control group.","From tool to first personalization in four weeks.","in 4 weeks","> +10% RPV",[1240],{"_uid":1248,"link":1809,"text":1814,"client":194,"service":39,"headline":1815,"industry":1244,"component":1214,"kpi_label":1816,"kpi_value":1817,"anonymized":98,"reading_time":1258,"matchNames":1818},{"id":192,"url":26,"linktype":36,"fieldtype":37,"cached_url":193,"story":1810},{"name":1811,"id":1812,"uuid":192,"slug":1813,"url":193,"full_slug":193,"_stopResolving":98},"Case Study Well-known German Fashion Brand (anonymous)",234050723180006,"case-study-fashion-brand-testing-program","A Motivation Lab showed why customers hesitate in the shop. From that grew a program of 50 to 60 experiments a year.","Customers preferred buying in the store. That became a test.","Net revenue in three years","+€44.88 million",[1819,1820],"well-known german fashion brand","bekannte deutsche modemarke",{"_uid":1260,"link":1822,"logo":1827,"text":1828,"client":201,"service":39,"headline":1829,"industry":261,"component":1214,"kpi_label":1830,"kpi_value":1831,"reading_time":1232,"matchNames":1832},{"id":199,"url":26,"linktype":36,"fieldtype":37,"cached_url":200,"story":1823},{"name":1824,"id":1825,"uuid":199,"slug":1826,"url":200,"full_slug":200,"_stopResolving":98},"Case Study freenet AG",234050740841962,"case-study-freenet-ag",{"id":1265,"alt":201,"filename":1266,"fieldtype":28,"is_external_url":30},"A proof of concept with uplift targets agreed in advance proved the value of experimentation. Today freenet runs the program itself.","Two thirds of all tests successful, with a success guarantee.","more orders, cumulative","+30%",[201],{"_uid":1273,"link":1834,"logo":1841,"text":1842,"client":1279,"service":1843,"headline":1844,"industry":245,"component":1214,"kpi_label":1845,"kpi_value":1846,"reading_time":1258,"matchNames":1847},{"id":1835,"url":26,"linktype":36,"fieldtype":37,"cached_url":1836,"story":1837},"9a915a7d-485d-46c6-b1db-9c9665d96854","en/case-studies/case-study-air-up",{"name":1838,"id":1839,"uuid":1835,"slug":1840,"url":1836,"full_slug":1836,"_stopResolving":98},"Case Study air up",234050696121824,"case-study-air-up",{"id":1278,"alt":1279,"filename":1280,"fieldtype":28,"is_external_url":30},"Ten jobs-to-be-done interviews revealed what turns first-time buyers into repeat customers. air up used the results in shop, product, and service.","Customer centricity","Seven purchase motives that reached all the way into the packaging.","Purchase motives built into the product","7 jobs",[1279],{"_uid":1287,"link":1849,"logo":1856,"text":1857,"client":1293,"service":156,"headline":1858,"industry":1859,"component":1214,"kpi_label":1860,"kpi_value":1861,"reading_time":1232,"matchNames":1862},{"id":1850,"url":26,"linktype":36,"fieldtype":37,"cached_url":1851,"story":1852},"20a9b1e7-2138-4b67-ac75-13fc48c2300b","en/case-studies/case-study-kickz",{"name":1853,"id":1854,"uuid":1850,"slug":1855,"url":1851,"full_slug":1851,"_stopResolving":98},"Case Study KICKZ",234050681933277,"case-study-kickz",{"id":1292,"alt":1293,"filename":1294,"fieldtype":28,"is_external_url":30},"We followed A/B tests all the way into the merchandise management system. The variant with 43% more orders still delivered 22% more contribution margin after returns.","More orders don't automatically mean more profit.","Sneakers & streetwear","more contribution margin","+22%",[1863],"kickz",{"_uid":1302,"link":1865,"text":1872,"client":1873,"service":1843,"headline":1874,"industry":1309,"component":1214,"kpi_label":1875,"kpi_value":1876,"anonymized":98,"reading_time":1232,"matchNames":1877},{"id":1866,"url":26,"linktype":36,"fieldtype":37,"cached_url":1867,"story":1868},"365a5807-32c3-4c0a-97c5-81d5f718c42c","en/case-studies/case-study-vacation-rental-provider",{"name":1869,"id":1870,"uuid":1866,"slug":1871,"url":1867,"full_slug":1867,"_stopResolving":98},"Case Study International Vacation Rental Provider (anonymous)",234050676997596,"case-study-vacation-rental-provider","One template for 15 country shops hid opposing effects. A dedicated concept for Switzerland delivered 15.3% more revenue per visitor there.","International vacation rental provider","The same page won in Germany and lost in Switzerland.","Revenue per visitor","+15.3%",[1878,1879],"international vacation rental provider","internationaler ferienhausanbieter",{"_uid":1313,"link":1881,"logo":1886,"text":1887,"client":222,"service":1843,"headline":1888,"industry":1889,"component":1214,"kpi_label":1890,"kpi_value":1891,"reading_time":1217,"matchNames":1892},{"id":220,"url":26,"linktype":36,"fieldtype":37,"cached_url":221,"story":1882},{"name":1883,"id":1884,"uuid":220,"slug":1885,"url":221,"full_slug":221,"_stopResolving":98},"Case Study Haufe",234050727591399,"case-study-haufe",{"id":1318,"alt":222,"filename":1319,"fieldtype":28,"is_external_url":30},"Personas and jobs to be done led to 33 tests with a 52% success rate. That made customer centricity part of the daily work.","Personas that get used in daily work instead of sitting in a folder.","B2B software","Revenue","+€5.2 million",[1893],"haufe",{"_uid":1326,"link":1895,"logo":1902,"text":1903,"client":1332,"service":46,"headline":1904,"industry":1905,"component":1214,"kpi_label":1906,"kpi_value":1907,"reading_time":1217,"matchNames":1908},{"id":1896,"url":26,"linktype":36,"fieldtype":37,"cached_url":1897,"story":1898},"0f9c2c24-762d-4f66-b9e3-e71a1a7d3075","en/case-studies/case-study-eon-personalization",{"name":1899,"id":1900,"uuid":1896,"slug":1901,"url":1897,"full_slug":1897,"_stopResolving":98},"Case Study E.ON Personalization",234050700688865,"case-study-eon-personalization",{"id":1331,"alt":1332,"filename":1333,"fieldtype":28,"is_external_url":30},"A vision of a personal customer journey became three customer types, four prioritized streams, and a five-phase roadmap.","Electricity is the same for everyone. Customers are not.","Energy","along the customer journey","4 streams",[1909],"e.on",{"_uid":1340,"link":1911,"text":1918,"client":1919,"service":39,"headline":1920,"industry":1347,"component":1214,"kpi_label":1921,"kpi_value":1922,"anonymized":98,"reading_time":898,"matchNames":1923},{"id":1912,"url":26,"linktype":36,"fieldtype":37,"cached_url":1913,"story":1914},"2541e353-5142-40b8-8680-822a9aee4515","en/case-studies/case-study-fashion-d2c-brand",{"name":1915,"id":1916,"uuid":1912,"slug":1917,"url":1913,"full_slug":1913,"_stopResolving":98},"Case Study Fashion D2C Brand (anonymous)",234050714504676,"case-study-fashion-d2c-brand","Our experts supplemented the in-house team. Today, every important decision is tested first.","Mid-sized fashion D2C brand","Growth in a saturated market, without more ad budget.","Value contribution per year","+€22.8 million",[1924,1925],"mid-sized fashion d2c brand","mittelständische fashion-d2c-marke",{"_uid":1351,"link":1927,"logo":1934,"text":1935,"client":1357,"service":140,"headline":1936,"industry":1937,"component":1214,"kpi_label":1938,"kpi_value":1939,"reading_time":1258,"matchNames":1940},{"id":1928,"url":26,"linktype":36,"fieldtype":37,"cached_url":1929,"story":1930},"4486c78d-c872-489c-ae0f-b9e866ac9e42","en/case-studies/case-study-goertz",{"name":1931,"id":1932,"uuid":1928,"slug":1933,"url":1929,"full_slug":1929,"_stopResolving":98},"Case Study Görtz",234050750402028,"case-study-goertz",{"id":1356,"alt":1357,"filename":1358,"fieldtype":28,"is_external_url":30},"Every major change was checked in an A/B test before going live. That turned the risk of a relaunch into a measurable gain.","A redesign that brings in revenue instead of costing it.","Shoes","Uplift after the redesign","+16.2%",[1941],"görtz",{"_uid":1366,"link":1943,"logo":1948,"text":1949,"client":215,"service":1212,"headline":1950,"industry":1951,"component":1214,"kpi_label":1952,"kpi_value":1953,"anonymized":30,"reading_time":1232,"matchNames":1954},{"id":213,"url":26,"linktype":36,"fieldtype":37,"cached_url":214,"story":1944},{"name":1945,"id":1946,"uuid":213,"slug":1947,"url":214,"full_slug":214,"_stopResolving":98},"Case Study Pferdesporthaus Loesdau",234050718834149,"case-study-loesdau",{"id":1371,"alt":215,"filename":1372,"fieldtype":28,"is_external_url":30},"As an external growth team, we increased the speed and hit rate of testing. Out of that came our model for fast testing in D2C.","Four times as many tests, because small sprints learn faster.","Equestrian sports","ROI in two years","1,493%",[1955],"pferdesporthaus loesdau",{"_uid":1379,"link":1957,"logo":1964,"text":1965,"client":1385,"service":1966,"headline":1967,"industry":1968,"component":1214,"kpi_label":1969,"kpi_value":1970,"reading_time":1217,"matchNames":1971},{"id":1958,"url":26,"linktype":36,"fieldtype":37,"cached_url":1959,"story":1960},"5af0e02b-b8c3-4979-b973-1b63bf547540","en/case-studies/case-study-betzold",{"name":1961,"id":1962,"uuid":1958,"slug":1963,"url":1959,"full_slug":1959,"_stopResolving":98},"Case Study Betzold",234050732010984,"case-study-betzold",{"id":1384,"alt":1385,"filename":1386,"fieldtype":28,"is_external_url":30},"Concept and shop module were each built in one week. After five weeks of testing, the benefit of the new personalization was proven.","Personalization & MVP","An MVP in two weeks instead of a major project.","School supplies","higher conversion rate","+32%",[1972],"betzold",{"_uid":1394,"link":1974,"logo":1976,"text":1977,"client":1399,"service":46,"headline":1978,"industry":1979,"component":1214,"kpi_label":1980,"kpi_value":1981,"reading_time":1258,"matchNames":1982},{"id":554,"url":26,"linktype":36,"fieldtype":37,"cached_url":1569,"story":1975},{"name":549,"id":553,"uuid":554,"slug":1568,"url":1569,"full_slug":1569,"_stopResolving":98},{"id":603,"alt":1399,"filename":605,"fieldtype":28,"is_external_url":30},"Each channel got its own roadmap with prioritized use cases. Dependencies between channels are now visible and plannable.","Personalization across all channels with one shared plan.","Grocery retail","per channel as a starting point","3 segments",[1983],"aldi süd",{"_uid":1406,"link":1985,"text":1992,"client":1993,"service":1994,"headline":1995,"industry":1790,"component":1214,"kpi_label":1996,"kpi_value":1997,"anonymized":98,"reading_time":898,"matchNames":1998},{"id":1986,"url":26,"linktype":36,"fieldtype":37,"cached_url":1987,"story":1988},"becf2b6c-55aa-4b84-b6b2-c9b3b4d664f2","en/case-studies/case-study-campaign-pretest",{"name":1989,"id":1990,"uuid":1986,"slug":1991,"url":1987,"full_slug":1987,"_stopResolving":98},"Case Study Campaign Pretest Electronics Retailer (anonymous)",234050710150627,"case-study-campaign-pretest","Motifs and messages of a large image campaign were compared with the target audience in advance, including across markets.","Online retailer for electronics","Online marketing","Test in a panel first, then run the campaign.","Purchase interest from the stronger motif","+6.7%",[1999,2000],"online retailer for electronics","online-händler für technik",{"_uid":1432,"link":2002,"logo":2009,"text":2010,"client":1438,"service":39,"headline":2011,"industry":2012,"component":1214,"kpi_label":2013,"kpi_value":2014,"reading_time":1258,"matchNames":2015},{"id":2003,"url":26,"linktype":36,"fieldtype":37,"cached_url":2004,"story":2005},"98275858-3e48-4317-bd0c-f80caf67d1c3","en/case-studies/case-study-thomas-sabo",{"name":2006,"id":2007,"uuid":2003,"slug":2008,"url":2004,"full_slug":2004,"_stopResolving":98},"Case Study Thomas Sabo",234050686496222,"case-study-thomas-sabo",{"id":1437,"alt":1438,"filename":1439,"fieldtype":28,"is_external_url":30},"A MotivationLab showed what makes jewelry buyers uneasy online. The strongest levers came from consumer psychology and were proven in A/B tests.","More orders, because the shop removes doubt.","Jewelry D2C","Additional revenue 2017 to 2019","> €4.5 million",[2016],"thomas sabo","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z\" fill=\"currentColor\"/>\n\u003C/svg>\n","\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" width=\"1em\" height=\"1em\" fill=\"currentColor\" viewBox=\"0 0 256 256\">\u003Cpath d=\"M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z\">\u003C/path>\u003C/svg>",1793138223001]