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Below, the personalization canvas with areas such as technology, data, customer journey, user typology, KPIs, team and offering.","https://a.storyblok.com/f/328018/2342x2064/f14ab68d3f/case-eon-ergebnisse.png",{"type":391,"content":842},[843],{"type":394,"content":844},[845],{"text":846,"type":398},"Personalization streams along the customer journey and personalization canvas at E.ON",{"_uid":848,"text":849,"component":714},"d26b51e1-0d2e-4fa6-a06f-70b51754cde2",{"type":391,"content":850},[851,855,863,871,879,887],{"type":394,"content":852},[853],{"text":854,"type":398},"We organized E.ON's revenue streams by phase of the customer journey. That gave us four personalization streams, each with its own goal and its own metric.",{"type":394,"content":856},[857,861],{"text":858,"type":398,"marks":859},"New customer acquisition: ",[860],{"type":583},{"text":862,"type":398},"Increase contract signups. Measured by conversion rate.",{"type":394,"content":864},[865,869],{"text":866,"type":398,"marks":867},"Existing customer development: ",[868],{"type":583},{"text":870,"type":398},"Win customers over again and offer the right product, for example through cross-selling.",{"type":394,"content":872},[873,877],{"text":874,"type":398,"marks":875},"Support during a move: ",[876],{"type":583},{"text":878,"type":398},"Make moving so easy that the contract moves along.",{"type":394,"content":880},[881,885],{"text":882,"type":398,"marks":883},"Customer retention: ",[884],{"type":583},{"text":886,"type":398},"Learn faster than the competition why customers leave, and counter it.",{"type":394,"content":888},[889],{"text":890,"type":398},"We assessed each stream against three criteria: How much do customers differ? How much effort is the concept? How much effort is the implementation? We added a conservative calculation based on traffic, conversions, number of possible tests and expected uplift. That made clear where the revenue potential is greatest before the first test.",[],{"_uid":893,"head":894,"theme":96,"alignment":594,"component":662,"richtext_body":913,"action_buttons":966},"37f8508a-7173-41aa-b88f-6faf867b432b",[895],{"_uid":896,"kicker":897,"headline":898,"component":399,"subheadline":907,"show_top_line":98},"bdb94408-5eea-4d62-836f-ee487c3290cc","Implementation",{"type":391,"content":899},[900],{"type":575,"attrs":901,"content":902},{"level":653},[903],{"text":904,"type":398,"marks":905},"From customer type to concrete messaging",[906],{"type":583},{"type":391,"content":908},[909],{"type":394,"content":910},[911],{"text":912,"type":398},"From customer types and streams came ideas for every touchpoint, from the search ad to the landing page.",[914,942,953],{"_uid":915,"text":916,"component":714},"25153edf-0cb4-40e2-980a-0187911daf64",{"type":391,"content":917},[918,926,934],{"type":394,"content":919},[920,924],{"text":921,"type":398,"marks":922},"Bargain Hunter: ",[923],{"type":583},{"text":925,"type":398},"Anyone searching for “cheap electricity E.ON” sees an ad with a best-price guarantee. The landing page lets them choose between plans and promotions until they find the best plan.",{"type":394,"content":927},[928,932],{"text":929,"type":398,"marks":930},"Skeptic: ",[931],{"type":583},{"text":933,"type":398},"Seals and trust-building elements give them the arguments they need to make a decision.",{"type":394,"content":935},[936,940],{"text":937,"type":398,"marks":938},"Premium Buyer: ",[939],{"type":583},{"text":941,"type":398},"Rewards and innovative offers appeal to them more than a discount.",{"_uid":943,"image":944,"caption":947,"component":811},"ad1dbb3e-f44c-4ad2-9894-5ea26a478b90",{"alt":945,"filename":946,"fieldtype":28,"is_external_url":98},"Personalized search ad with best-price guarantee and matching landing page with plan selection at E.ON","https://storage.googleapis.com/kk-website-assets/QOdr0vG1_beispiele-personalisierung-vorgehen-praxis.jpg",{"type":391,"content":948},[949],{"type":394,"content":950},[951],{"text":952,"type":398},"Personalized messaging for the Bargain Hunter, from search query to landing page",{"_uid":954,"text":955,"component":714},"a366cbac-92d5-4674-9fae-ba370e01234b",{"type":391,"content":956},[957,962],{"type":575,"attrs":958,"content":959},{"level":678},[960],{"text":961,"type":398},"The roadmap in five phases",{"type":394,"content":963},[964],{"text":965,"type":398},"The result was a plan E.ON can use to operationalize personalization on its own: kick-off, data and CX check-up, quick start, rule-based personalization and finally dynamic, automated personalization by customer type and journey. Complexity only increases once the simple measures have proven their ROI.",[],{"_uid":968,"head":969,"theme":96,"alignment":26,"component":979,"testimonials":980,"action_buttons":991},"88584f63-473a-4165-9ca5-3b70a98a376a",[970],{"_uid":971,"kicker":972,"headline":973,"component":399,"subheadline":976,"show_top_line":98},"946da569-4c60-467b-9e32-666fa26dac42","Client testimonial",{"type":391,"content":974},[975],{"type":394},{"type":391,"content":977},[978],{"type":394},"section-testimonial-2",[981],{"_uid":982,"text":983,"component":984,"author_name":985,"author_image":986,"author_position":990},"a2651f4a-90c2-4eb8-bbde-34478542df0b","konversionsKRAFT turned our vision for personalizing the customer journey into a tangible strategy. Together, we developed a roadmap for implementing efficient measures. We have now established a purposeful and very intuitive methodology that lets us truly integrate personalization into our day-to-day work.","section-testimonial__item","Lena Saldern",{"id":987,"alt":988,"filename":989,"fieldtype":28,"is_external_url":30},91515788055456,"Lena Saldern, E.ON","https://a.storyblok.com/f/328018/1024x1024/23a3a943f0/lena-saldern.jpg","Head of Digital Performance, E.ON",[],{"_uid":993,"head":994,"cards":1013,"theme":737,"alignment":594,"component":639,"cards_per_row":640,"icon_position":641,"action_buttons":1044,"bordered_cards":98},"5c82d99a-7d03-4a31-804c-5a44ea25332f",[995],{"_uid":996,"kicker":997,"headline":998,"component":399,"subheadline":1007,"show_top_line":98},"f392ca0f-4659-454a-9b1d-a5197765e46d","What we learned",{"type":391,"content":999},[1000],{"type":575,"attrs":1001,"content":1002},{"level":653},[1003],{"text":1004,"type":398,"marks":1005},"Personalization starts with a plan, not with a tool.",[1006],{"type":583},{"type":391,"content":1008},[1009],{"type":394,"content":1010},[1011],{"text":1012,"type":398},"At E.ON, marketing, BI, tech and data worked from a shared picture for the first time. We take three insights into every project.",[1014,1024,1034],{"tag":1015,"_uid":1016,"text":1017,"headline":1023,"component":620},"01","368d9dee-7919-4661-aa9f-fbce129426b4",{"type":391,"content":1018},[1019],{"type":394,"content":1020},[1021],{"text":1022,"type":398},"What gets personalized is not the product, but the reason why it fits.","Even a uniform product can be personalized.",{"tag":1025,"_uid":1026,"text":1027,"headline":1033,"component":620},"02","c0bbe494-463f-4eb9-bb0e-80cd9d457c1c",{"type":391,"content":1028},[1029],{"type":394,"content":1030},[1031],{"text":1032,"type":398},"The business case per stream shows where personalization pays off and where a good standard is enough.","Calculate first, then build.",{"tag":1035,"_uid":1036,"text":1037,"headline":1043,"component":620},"03","819bd941-503a-4d7b-95f3-1019fe775546",{"type":391,"content":1038},[1039],{"type":394,"content":1040},[1041],{"text":1042,"type":398},"Build, measure, learn. Anyone who earns ROI with rule-based measures gets tailwind for the next level.","Just get started.",[],{"_uid":1046,"component":1047,"global_component":1048},"84efb8cf-3690-494b-b19b-9d97fb9c63a3","section-global-component",{"name":1049,"created_at":1050,"published_at":1051,"updated_at":1052,"id":1053,"uuid":1054,"content":1055,"slug":1323,"full_slug":1324,"sort_by_date":91,"position":380,"tag_list":1325,"is_startpage":30,"parent_id":1326,"meta_data":91,"group_id":1327,"first_published_at":1328,"release_id":91,"lang":96,"path":91,"alternates":1329,"default_full_slug":91,"translated_slugs":91,"_stopResolving":98},"Case Studies","2025-12-10T10:20:02.270Z","2026-10-21T17:37:02.734Z","2026-10-21T17:37:02.759Z",121538159724935,"33cc11c0-c43c-4a30-abee-6e5a2f642144",{"_uid":1056,"body":1057,"component":1322},"e3694e79-bb51-4ebf-b91f-52671210e331",[1058],{"_uid":1059,"head":1060,"cards":1075,"limit":26,"theme":96,"component":1320,"action_buttons":1321,"filter_service":26},"1a22a053-6104-4367-8006-f4659894aea6",[1061],{"_uid":1062,"kicker":26,"headline":1063,"component":399,"subheadline":1072,"show_top_line":98},"c4c0a97b-4654-4816-b70e-becb398971a5",{"type":391,"content":1064},[1065],{"type":575,"attrs":1066,"content":1067},{"level":653,"textAlign":91},[1068],{"text":1069,"type":398,"marks":1070},"Weitere Case Studies aus verschiedenen Branchen",[1071],{"type":583},{"type":391,"content":1073},[1074],{"type":394},[1076,1091,1106,1120,1132,1145,1159,1174,1185,1198,1212,1223,1238,1251,1266,1280,1291,1306],{"_uid":1077,"link":1078,"logo":1081,"text":1084,"client":187,"service":1085,"headline":1086,"industry":245,"component":1087,"kpi_label":1088,"kpi_value":1089,"reading_time":1090},"e5a8c0d4-6f1b-4a5e-9c7d-9b2e4f0a1c05",{"id":1079,"url":26,"linktype":36,"fieldtype":37,"cached_url":1080},"6469f148-a1ca-45b5-8f2f-be493f68b6a0","de/case-studies/case-study-the-female-company",{"id":1082,"alt":187,"filename":1083,"fieldtype":28,"is_external_url":30},218898263137364,"https://a.storyblok.com/f/328018/400x300/0334e7c1af/tfc.png","KI liefert Kundenverständnis und Tests in Tagen statt Wochen. 59 % der Experimente gewinnen, der Benchmark liegt bei 20 bis 30 %.","Rapid Growth Engine","Drei Experimente pro Woche, das erste nach 13 Tagen.","item-case-teaser","Conversion Rate in drei Monaten","+54 %","6",{"_uid":1092,"link":1093,"logo":1096,"text":1099,"client":208,"service":1100,"headline":1101,"industry":1102,"component":1087,"kpi_label":1103,"kpi_value":1104,"reading_time":1105},"5e76ffbb-54ae-4f3e-b046-caccea0e0652",{"id":1094,"url":26,"linktype":36,"fieldtype":37,"cached_url":1095},"9da92b5c-0b48-463c-96af-f324d5951218","de/case-studies/case-study-computeruniverse",{"id":1097,"alt":208,"filename":1098,"fieldtype":28,"is_external_url":30},23160171,"https://a.storyblok.com/f/328018/255x128/87f15ed90f/computeruniverse.png","Aus 200 Datenpunkten entsteht in Echtzeit ein Profil für jeden Besucher. Die Ansprache passt sich an, lange bevor der Checkout beginnt.","Personalisierung","Kundentypen erkennen, bevor sich jemand einloggt.","Elektronik","mehr Umsatz","+18,2 %","4",{"_uid":1107,"link":1108,"logo":1111,"text":1115,"client":1113,"service":1100,"headline":1116,"industry":1117,"component":1087,"kpi_label":1118,"kpi_value":1119,"reading_time":640},"f6b9d1e5-7a2c-4b6f-8d8e-0c3f5a1b2d06",{"id":1109,"url":26,"linktype":36,"fieldtype":37,"cached_url":1110},"f88aa3a4-8e82-4479-96d6-272fbb348eb8","de/case-studies/case-study-hessnatur-personalisierung",{"id":1112,"alt":1113,"filename":1114,"fieldtype":28,"is_external_url":30},23160169,"hessnatur","https://a.storyblok.com/f/328018/255x128/ad0613569f/hessnatur.png","Wenige, klar begründete Use Cases statt hunderter Möglichkeiten. Alle drei ersten Experiences haben gegen die Kontrollgruppe gewonnen.","In vier Wochen vom Tool zur ersten Personalisierung.","Fashion","in 4 Wochen","> +10 % RPV",{"_uid":1121,"link":1122,"text":1125,"client":1126,"service":1127,"headline":1128,"industry":1117,"component":1087,"kpi_label":1129,"kpi_value":1130,"anonymized":98,"reading_time":1131},"a1c4e6f0-2b7d-4c1a-9e3f-5d8a0b6c7e01",{"id":1123,"url":26,"linktype":36,"fieldtype":37,"cached_url":1124},"04d326fc-8771-4dd1-ac1d-881eca6496b5","de/case-studies/case-study-modemarke-testing-programm","Ein Motivation Lab zeigte, warum Kunden im Shop zögern. Daraus wuchs ein Programm mit 50 bis 60 Experimenten im Jahr.","Bekannte deutsche Modemarke","Conversion-Optimierung","Kunden kauften lieber in der Filiale. Daraus wurde ein Test.","Nettoumsatz in drei Jahren","+44,88 Mio. €","5",{"_uid":1133,"link":1134,"logo":1137,"text":1140,"client":201,"service":1127,"headline":1141,"industry":1142,"component":1087,"kpi_label":1143,"kpi_value":1144,"reading_time":1105},"238e85bd-6a47-4370-ba96-7dbf85ba93c3",{"id":1135,"url":26,"linktype":36,"fieldtype":37,"cached_url":1136},"b2f8d181-b222-4b79-a35a-ffc813533953","de/case-studies/case-study-freenet-ag",{"id":1138,"alt":201,"filename":1139,"fieldtype":28,"is_external_url":30},23160144,"https://a.storyblok.com/f/328018/255x128/f1adafe85a/freenet.png","Ein Proof of Concept mit vorab vereinbarten Uplift-Zielen hat den Wert von Experimentation belegt. Heute steuert freenet das Programm selbst.","Zwei Drittel aller Tests erfolgreich, mit Erfolgsgarantie.","Telekommunikation","mehr Bestellungen, kumuliert","+30 %",{"_uid":1146,"link":1147,"logo":1150,"text":1154,"client":1152,"service":1155,"headline":1156,"industry":245,"component":1087,"kpi_label":1157,"kpi_value":1158,"reading_time":1131},"a7c0e2f6-8b3d-4c7a-9e9f-1d4a6b2c3e07",{"id":1148,"url":26,"linktype":36,"fieldtype":37,"cached_url":1149},"4209ef7f-c41a-4e66-bf7c-8e5cf41c4552","de/case-studies/case-study-air-up",{"id":1151,"alt":1152,"filename":1153,"fieldtype":28,"is_external_url":30},218899964771970,"air up","https://a.storyblok.com/f/328018/255x143/d670305cc4/airup.png","Zehn Jobs-to-be-done-Interviews zeigten, was aus Erstkäufern Stammkunden macht. Die Ergebnisse nutzte air up in Shop, Produkt und Service.","Kundenzentrierung","Sieben Kaufmotive, die bis in die Verpackung wirkten.","Kaufmotive bis ins Produkt","7 Jobs",{"_uid":1160,"link":1161,"logo":1164,"text":1168,"client":1166,"service":1169,"headline":1170,"industry":1171,"component":1087,"kpi_label":1172,"kpi_value":1173,"reading_time":1105},"c9e4a2b7-5d1f-4e8a-b3c6-7f2d9a0e4b18",{"id":1162,"url":26,"linktype":36,"fieldtype":37,"cached_url":1163},"a3cbede9-0e6a-4f92-951e-c436f4aeb5d5","de/case-studies/case-study-kickz",{"id":1165,"alt":1166,"filename":1167,"fieldtype":28,"is_external_url":30},230608540235169,"KICKZ","https://a.storyblok.com/f/328018/31f906b9ec/kickz.png","Wir haben A/B-Tests bis in die Warenwirtschaft verfolgt. Die Variante mit 43 % mehr Bestellungen brachte nach Retouren noch 22 % mehr Deckungsbeitrag.","Kundenbindung & Loyalty","Mehr Bestellungen sind nicht automatisch mehr Gewinn.","Sneaker & Streetwear","mehr Deckungsbeitrag","+22 %",{"_uid":1175,"link":1176,"text":1179,"client":1180,"service":1155,"headline":1181,"industry":1182,"component":1087,"kpi_label":1183,"kpi_value":1184,"anonymized":98,"reading_time":1105},"e1f2a3b4-c5d6-4e7f-8a9b-0c1d2e3f4a19",{"id":1177,"url":26,"linktype":36,"fieldtype":37,"cached_url":1178},"d640fb57-cfbe-4fd2-aa8c-8e936981e826","de/case-studies/case-study-internationaler-ferienhausanbieter","Ein Template für 15 Länder-Shops verdeckte gegensätzliche Wirkungen. Ein eigenes Konzept für die Schweiz brachte dort 15,3 % mehr Umsatz pro Besucher.","Internationaler Ferienhausanbieter","Dieselbe Seite gewann in Deutschland und verlor in der Schweiz.","Travel","Umsatz pro Besucher","+15,3 %",{"_uid":1186,"link":1187,"logo":1190,"text":1193,"client":222,"service":1155,"headline":1194,"industry":1195,"component":1087,"kpi_label":1196,"kpi_value":1197,"reading_time":1090},"19f3becd-60dc-4fcc-bb3c-7aac1d8cd990",{"id":1188,"url":26,"linktype":36,"fieldtype":37,"cached_url":1189},"c6eccf7f-3c04-4d2e-84d7-aca24c02131a","de/case-studies/case-study-haufe",{"id":1191,"alt":222,"filename":1192,"fieldtype":28,"is_external_url":30},23160152,"https://a.storyblok.com/f/328018/255x128/c9cc2e33d8/haufe.png","Aus Personas und Jobs to be done entstanden 33 Tests mit 52 % Erfolgsquote. Kundenzentrierung wurde so Teil der täglichen Arbeit.","Personas, die im Alltag genutzt werden statt im Ordner zu liegen.","B2B-Software","Umsatz","+5,2 Mio. €",{"_uid":1199,"link":1200,"logo":1203,"text":1207,"client":1205,"service":1100,"headline":1208,"industry":1209,"component":1087,"kpi_label":1210,"kpi_value":1211,"reading_time":1090},"b8d1f3a7-9c4e-4d8b-8a0a-2e5b7c3d4f08",{"id":1201,"url":26,"linktype":36,"fieldtype":37,"cached_url":1202},"32656445-665d-4357-9ac8-dcd736831473","de/case-studies/case-study-eon-personalisierung",{"id":1204,"alt":1205,"filename":1206,"fieldtype":28,"is_external_url":30},23160222,"E.ON","https://a.storyblok.com/f/328018/255x128/eb2f094070/e-on.png","Aus der Vision einer persönlichen Customer Journey wurden drei Kundentypen, vier priorisierte Streams und eine Roadmap in fünf Phasen.","Strom ist für alle gleich. Die Kunden sind es nicht.","Energie","entlang der Customer Journey","4 Streams",{"_uid":1213,"link":1214,"text":1217,"client":1218,"service":1127,"headline":1219,"industry":1220,"component":1087,"kpi_label":1221,"kpi_value":1222,"anonymized":98,"reading_time":640},"b2d5f7a1-3c8e-4d2b-8f4a-6e9b1c7d8f02",{"id":1215,"url":26,"linktype":36,"fieldtype":37,"cached_url":1216},"683b77f5-8372-4123-ae6a-ed8bb27982ed","de/case-studies/case-study-fashion-d2c-marke","Unsere Expertinnen und Experten haben das interne Team ergänzt. Heute wird jede wichtige Entscheidung vorher getestet.","Mittelständische Fashion-D2C-Marke","Wachstum im gesättigten Markt, ohne mehr Werbebudget.","Fashion D2C","Wertbeitrag pro Jahr","+22,8 Mio. €",{"_uid":1224,"link":1225,"logo":1228,"text":1232,"client":1230,"service":1233,"headline":1234,"industry":1235,"component":1087,"kpi_label":1236,"kpi_value":1237,"reading_time":1131},"5dfd9302-708d-49d6-a85f-b88a18e57cb0",{"id":1226,"url":26,"linktype":36,"fieldtype":37,"cached_url":1227},"bbad9c18-473e-4035-bb5a-9ec561f46a1d","de/case-studies/case-study-goertz",{"id":1229,"alt":1230,"filename":1231,"fieldtype":28,"is_external_url":30},23160153,"Görtz","https://a.storyblok.com/f/328018/255x128/f45d82f484/goertz.png","Jede große Änderung wurde vor dem Livegang im A/B-Test geprüft. So wurde aus dem Risiko eines Relaunchs ein messbarer Gewinn.","Relaunch-Absicherung","Ein Redesign, das Umsatz bringt statt kostet.","Schuhe","Uplift nach dem Redesign","+16,2 %",{"_uid":1239,"link":1240,"logo":1243,"text":1246,"client":215,"service":1085,"headline":1247,"industry":1248,"component":1087,"kpi_label":1249,"kpi_value":1250,"anonymized":30,"reading_time":1105},"c3e6a8b2-4d9f-4e3c-9a5b-7f0c2d8e9a03",{"id":1241,"url":26,"linktype":36,"fieldtype":37,"cached_url":1242},"3228590d-2d9d-4823-afad-31dcef063880","de/case-studies/case-study-loesdau",{"id":1244,"alt":215,"filename":1245,"fieldtype":28,"is_external_url":30},23160181,"https://a.storyblok.com/f/328018/255x128/c05ea07246/loesdau.png","Als externes Growth Team haben wir Tempo und Trefferquote der Tests gesteigert. Daraus entstand unser Modell für schnelles Testen im D2C.","Viermal so viele Tests, weil kleine Sprints schneller lernen.","Reitsport","ROI in zwei Jahren","1.493 %",{"_uid":1252,"link":1253,"logo":1256,"text":1260,"client":1258,"service":1261,"headline":1262,"industry":1263,"component":1087,"kpi_label":1264,"kpi_value":1265,"reading_time":1090},"5dc62546-51ea-44bd-b43e-70626d59c50b",{"id":1254,"url":26,"linktype":36,"fieldtype":37,"cached_url":1255},"432ec656-e9cb-4462-85f3-0d653d33bcd3","de/case-studies/case-study-betzold",{"id":1257,"alt":1258,"filename":1259,"fieldtype":28,"is_external_url":30},23160123,"Betzold","https://a.storyblok.com/f/328018/255x128/a7d0516bd0/betzold.png","Konzept und Shop-Modul entstanden in je einer Woche. 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The variant with 43% more orders still delivered 22% more contribution margin after returns.","More orders don't automatically mean more profit.","Sneakers & streetwear","more contribution margin","+22%",[1761],"kickz",{"_uid":1175,"link":1763,"text":1770,"client":1771,"service":1741,"headline":1772,"industry":1182,"component":1087,"kpi_label":1773,"kpi_value":1774,"anonymized":98,"reading_time":1105,"matchNames":1775},{"id":1764,"url":26,"linktype":36,"fieldtype":37,"cached_url":1765,"story":1766},"365a5807-32c3-4c0a-97c5-81d5f718c42c","en/case-studies/case-study-vacation-rental-provider",{"name":1767,"id":1768,"uuid":1764,"slug":1769,"url":1765,"full_slug":1765,"_stopResolving":98},"Case Study International Vacation Rental Provider (anonymous)",234050676997596,"case-study-vacation-rental-provider","One template for 15 country shops hid opposing effects. A dedicated concept for Switzerland delivered 15.3% more revenue per visitor there.","International vacation rental provider","The same page won in Germany and lost in Switzerland.","Revenue per visitor","+15.3%",[1776,1777],"international vacation rental provider","internationaler ferienhausanbieter",{"_uid":1186,"link":1779,"logo":1784,"text":1785,"client":222,"service":1741,"headline":1786,"industry":1787,"component":1087,"kpi_label":1788,"kpi_value":1789,"reading_time":1090,"matchNames":1790},{"id":220,"url":26,"linktype":36,"fieldtype":37,"cached_url":221,"story":1780},{"name":1781,"id":1782,"uuid":220,"slug":1783,"url":221,"full_slug":221,"_stopResolving":98},"Case Study Haufe",234050727591399,"case-study-haufe",{"id":1191,"alt":222,"filename":1192,"fieldtype":28,"is_external_url":30},"Personas and jobs to be done led to 33 tests with a 52% success rate. That made customer centricity part of the daily work.","Personas that get used in daily work instead of sitting in a folder.","B2B software","Revenue","+€5.2 million",[1791],"haufe",{"_uid":1199,"link":1793,"logo":1795,"text":1796,"client":1205,"service":46,"headline":1797,"industry":1798,"component":1087,"kpi_label":1799,"kpi_value":629,"reading_time":1090,"matchNames":1800},{"id":554,"url":26,"linktype":36,"fieldtype":37,"cached_url":1468,"story":1794},{"name":549,"id":553,"uuid":554,"slug":1467,"url":1468,"full_slug":1468,"_stopResolving":98},{"id":1204,"alt":1205,"filename":1206,"fieldtype":28,"is_external_url":30},"A vision of a personal customer journey became three customer types, four prioritized streams, and a five-phase roadmap.","Electricity is the same for everyone. Customers are not.","Energy","along the customer journey",[1801],"e.on",{"_uid":1213,"link":1803,"text":1810,"client":1811,"service":39,"headline":1812,"industry":1220,"component":1087,"kpi_label":1813,"kpi_value":1814,"anonymized":98,"reading_time":640,"matchNames":1815},{"id":1804,"url":26,"linktype":36,"fieldtype":37,"cached_url":1805,"story":1806},"2541e353-5142-40b8-8680-822a9aee4515","en/case-studies/case-study-fashion-d2c-brand",{"name":1807,"id":1808,"uuid":1804,"slug":1809,"url":1805,"full_slug":1805,"_stopResolving":98},"Case Study Fashion D2C Brand (anonymous)",234050714504676,"case-study-fashion-d2c-brand","Our experts supplemented the in-house team. Today, every important decision is tested first.","Mid-sized fashion D2C brand","Growth in a saturated market, without more ad budget.","Value contribution per year","+€22.8 million",[1816,1817],"mid-sized fashion d2c brand","mittelständische fashion-d2c-marke",{"_uid":1224,"link":1819,"logo":1826,"text":1827,"client":1230,"service":140,"headline":1828,"industry":1829,"component":1087,"kpi_label":1830,"kpi_value":1831,"reading_time":1131,"matchNames":1832},{"id":1820,"url":26,"linktype":36,"fieldtype":37,"cached_url":1821,"story":1822},"4486c78d-c872-489c-ae0f-b9e866ac9e42","en/case-studies/case-study-goertz",{"name":1823,"id":1824,"uuid":1820,"slug":1825,"url":1821,"full_slug":1821,"_stopResolving":98},"Case Study Görtz",234050750402028,"case-study-goertz",{"id":1229,"alt":1230,"filename":1231,"fieldtype":28,"is_external_url":30},"Every major change was checked in an A/B test before going live. That turned the risk of a relaunch into a measurable gain.","A redesign that brings in revenue instead of costing it.","Shoes","Uplift after the redesign","+16.2%",[1833],"görtz",{"_uid":1239,"link":1835,"logo":1840,"text":1841,"client":215,"service":1085,"headline":1842,"industry":1843,"component":1087,"kpi_label":1844,"kpi_value":1845,"anonymized":30,"reading_time":1105,"matchNames":1846},{"id":213,"url":26,"linktype":36,"fieldtype":37,"cached_url":214,"story":1836},{"name":1837,"id":1838,"uuid":213,"slug":1839,"url":214,"full_slug":214,"_stopResolving":98},"Case Study Pferdesporthaus Loesdau",234050718834149,"case-study-loesdau",{"id":1244,"alt":215,"filename":1245,"fieldtype":28,"is_external_url":30},"As an external growth team, we increased the speed and hit rate of testing. Out of that came our model for fast testing in D2C.","Four times as many tests, because small sprints learn faster.","Equestrian sports","ROI in two years","1,493%",[1847],"pferdesporthaus loesdau",{"_uid":1252,"link":1849,"logo":1856,"text":1857,"client":1258,"service":1858,"headline":1859,"industry":1860,"component":1087,"kpi_label":1861,"kpi_value":1862,"reading_time":1090,"matchNames":1863},{"id":1850,"url":26,"linktype":36,"fieldtype":37,"cached_url":1851,"story":1852},"5af0e02b-b8c3-4979-b973-1b63bf547540","en/case-studies/case-study-betzold",{"name":1853,"id":1854,"uuid":1850,"slug":1855,"url":1851,"full_slug":1851,"_stopResolving":98},"Case Study Betzold",234050732010984,"case-study-betzold",{"id":1257,"alt":1258,"filename":1259,"fieldtype":28,"is_external_url":30},"Concept and shop module were each built in one week. After five weeks of testing, the benefit of the new personalization was proven.","Personalization & MVP","An MVP in two weeks instead of a major project.","School supplies","higher conversion rate","+32%",[1864],"betzold",{"_uid":1267,"link":1866,"logo":1873,"text":1874,"client":1273,"service":46,"headline":1875,"industry":1876,"component":1087,"kpi_label":1877,"kpi_value":1878,"reading_time":1131,"matchNames":1879},{"id":1867,"url":26,"linktype":36,"fieldtype":37,"cached_url":1868,"story":1869},"e066c188-fee6-4ba4-949c-29343989217e","en/case-studies/case-study-aldi-sued-personalization",{"name":1870,"id":1871,"uuid":1867,"slug":1872,"url":1868,"full_slug":1868,"_stopResolving":98},"Case Study ALDI SÜD Personalization",234050736430569,"case-study-aldi-sued-personalization",{"id":1272,"alt":1273,"filename":1274,"fieldtype":28,"is_external_url":30},"Each channel got its own roadmap with prioritized use cases. Dependencies between channels are now visible and plannable.","Personalization across all channels with one shared plan.","Grocery retail","per channel as a starting point","3 segments",[1880],"aldi süd",{"_uid":1281,"link":1882,"text":1889,"client":1890,"service":1891,"headline":1892,"industry":1688,"component":1087,"kpi_label":1893,"kpi_value":1894,"anonymized":98,"reading_time":640,"matchNames":1895},{"id":1883,"url":26,"linktype":36,"fieldtype":37,"cached_url":1884,"story":1885},"becf2b6c-55aa-4b84-b6b2-c9b3b4d664f2","en/case-studies/case-study-campaign-pretest",{"name":1886,"id":1887,"uuid":1883,"slug":1888,"url":1884,"full_slug":1884,"_stopResolving":98},"Case Study Campaign Pretest Electronics Retailer (anonymous)",234050710150627,"case-study-campaign-pretest","Motifs and messages of a large image campaign were compared with the target audience in advance, including across markets.","Online retailer for electronics","Online marketing","Test in a panel first, then run the campaign.","Purchase interest from the stronger motif","+6.7%",[1896,1897],"online retailer for electronics","online-händler für technik",{"_uid":1307,"link":1899,"logo":1906,"text":1907,"client":1313,"service":39,"headline":1908,"industry":1909,"component":1087,"kpi_label":1910,"kpi_value":1911,"reading_time":1131,"matchNames":1912},{"id":1900,"url":26,"linktype":36,"fieldtype":37,"cached_url":1901,"story":1902},"98275858-3e48-4317-bd0c-f80caf67d1c3","en/case-studies/case-study-thomas-sabo",{"name":1903,"id":1904,"uuid":1900,"slug":1905,"url":1901,"full_slug":1901,"_stopResolving":98},"Case Study Thomas Sabo",234050686496222,"case-study-thomas-sabo",{"id":1312,"alt":1313,"filename":1314,"fieldtype":28,"is_external_url":30},"A MotivationLab showed what makes jewelry buyers uneasy online. The strongest levers came from consumer psychology and were proven in A/B tests.","More orders, because the shop removes doubt.","Jewelry D2C","Additional revenue 2017 to 2019","> €4.5 million",[1913],"thomas sabo",1793138226939]