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It is a sustainable growth strategy that not only increases revenue, but also strengthens customer retention and fosters innovation. Thanks to the close interplay of behavioral design, user research and data-driven testing, konversionsKRAFT was able to help shape this change.",[1173],{"type":575,"attrs":1174},{"color":769},{"type":394,"content":1176},[1177],{"text":1178,"type":398,"marks":1179},"It shows: customer centricity is not only a strategic decision, but above all a question of attitude. What began in HR has since spread to many other areas of the company. More and more departments work with personas to address customer needs even more precisely. That is clear proof the approach has taken hold across the whole company.",[1180],{"type":575,"attrs":1181},{"color":769},{"type":394,"content":1183},[1184],{"text":1185,"type":398,"marks":1186},"Haufe led the way. Who's next?",[1187],{"type":575,"attrs":1188},{"color":769},[],{"_uid":1191,"head":1192,"theme":710,"title":1207,"height":1208,"source":1209,"alignment":587,"component":1210,"height_mobile":1211},"45702757-f5cf-4f65-9c9b-b398cfaa5384",[1193],{"_uid":1194,"kicker":52,"headline":1195,"component":399,"subheadline":1201,"show_top_line":98},"fb3d0757-1cb3-4129-9391-eafa73e06d6a",{"type":391,"content":1196},[1197],{"type":394,"content":1198},[1199],{"text":1200,"type":398},"More info on the case study or customer centricity?",{"type":391,"content":1202},[1203],{"type":394,"content":1204},[1205],{"text":1206,"type":398},"Send us a no-obligation inquiry and tell us how we can support you on your mission. We'll get back to you within 48 hours. ","Contact form to send an inquiry","650","https://konversionskraft.activehosted.com/f/6","section-widget-1","850",{"_uid":1213,"head":1214,"theme":586,"members":1227,"alignment":587,"component":1252,"cards_per_row":1253,"action_buttons":1254},"949b7ee7-2435-490b-865e-b0dc1542e802",[1215],{"_uid":1216,"kicker":26,"headline":1217,"component":399,"subheadline":1224,"show_top_line":98},"52303e23-dfa1-46c7-83bc-3cb8270de680",{"type":391,"content":1218},[1219,1223],{"type":394,"content":1220},[1221],{"text":1222,"type":398},"Interested in a consultation or more references?",{"type":394},{"type":391,"content":1225},[1226],{"type":394},[1228],{"bio":26,"_uid":1229,"name":1230,"image":1231,"button":1236,"position":1250,"component":1251},"0db6909f-72bd-4d69-836b-58dcf3959f6f","Gabriel Beck",{"id":1232,"alt":1233,"name":26,"focus":26,"title":1233,"source":26,"filename":1234,"copyright":26,"fieldtype":28,"meta_data":1235,"is_external_url":30},23161402,"Gabriel Beck, Member of the Executive Board","https://a.storyblok.com/f/328018/600x600/e3f4f66cbe/gabriel-beck.png",{"alt":1233,"title":1233,"source":26,"copyright":26},[1237,1244],{"_uid":1238,"icon":1239,"link":1240,"text":1242,"component":1243},"99d2b7f7-f357-45e0-9324-84b469388456","phone",{"id":26,"url":1241,"linktype":605,"fieldtype":37,"cached_url":1241},"tel: +49 40 60 94 32 660"," +49 40 60 94 32 660","util-link-icon",{"_uid":1245,"icon":1246,"link":1247,"text":1248,"component":1243},"878adb62-caaf-40a0-9d9d-547116bb53ba","envelope",{"id":26,"url":1248,"email":1248,"linktype":1249,"fieldtype":37,"cached_url":1248},"gabriel.beck@konversionskraft.de","email","Member of the Executive Board","section-team__member","section-team-1","1",[],{"_uid":1256,"component":1257,"global_component":1258},"e48f9ff9-04d4-4be6-9627-d693df7e3c27","section-global-component",{"name":1259,"created_at":1260,"published_at":1261,"updated_at":1262,"id":1263,"uuid":1264,"content":1265,"slug":1533,"full_slug":1534,"sort_by_date":91,"position":380,"tag_list":1535,"is_startpage":30,"parent_id":1536,"meta_data":91,"group_id":1537,"first_published_at":1538,"release_id":91,"lang":96,"path":91,"alternates":1539,"default_full_slug":91,"translated_slugs":91,"_stopResolving":98},"Case Studies","2025-12-10T10:20:02.270Z","2026-10-21T17:37:02.734Z","2026-10-21T17:37:02.759Z",121538159724935,"33cc11c0-c43c-4a30-abee-6e5a2f642144",{"_uid":1266,"body":1267,"component":1532},"e3694e79-bb51-4ebf-b91f-52671210e331",[1268],{"_uid":1269,"head":1270,"cards":1285,"limit":26,"theme":96,"component":1530,"action_buttons":1531,"filter_service":26},"1a22a053-6104-4367-8006-f4659894aea6",[1271],{"_uid":1272,"kicker":26,"headline":1273,"component":399,"subheadline":1282,"show_top_line":98},"c4c0a97b-4654-4816-b70e-becb398971a5",{"type":391,"content":1274},[1275],{"type":719,"attrs":1276,"content":1277},{"level":893,"textAlign":91},[1278],{"text":1279,"type":398,"marks":1280},"Weitere Case Studies aus verschiedenen Branchen",[1281],{"type":736},{"type":391,"content":1283},[1284],{"type":394},[1286,1301,1316,1330,1342,1355,1369,1384,1395,1408,1422,1433,1448,1461,1476,1490,1501,1516],{"_uid":1287,"link":1288,"logo":1291,"text":1294,"client":187,"service":1295,"headline":1296,"industry":245,"component":1297,"kpi_label":1298,"kpi_value":1299,"reading_time":1300},"e5a8c0d4-6f1b-4a5e-9c7d-9b2e4f0a1c05",{"id":1289,"url":26,"linktype":36,"fieldtype":37,"cached_url":1290},"6469f148-a1ca-45b5-8f2f-be493f68b6a0","de/case-studies/case-study-the-female-company",{"id":1292,"alt":187,"filename":1293,"fieldtype":28,"is_external_url":30},218898263137364,"https://a.storyblok.com/f/328018/400x300/0334e7c1af/tfc.png","KI liefert Kundenverständnis und Tests in Tagen statt Wochen. 59 % der Experimente gewinnen, der Benchmark liegt bei 20 bis 30 %.","Rapid Growth Engine","Drei Experimente pro Woche, das erste nach 13 Tagen.","item-case-teaser","Conversion Rate in drei Monaten","+54 %","6",{"_uid":1302,"link":1303,"logo":1306,"text":1309,"client":208,"service":1310,"headline":1311,"industry":1312,"component":1297,"kpi_label":1313,"kpi_value":1314,"reading_time":1315},"5e76ffbb-54ae-4f3e-b046-caccea0e0652",{"id":1304,"url":26,"linktype":36,"fieldtype":37,"cached_url":1305},"9da92b5c-0b48-463c-96af-f324d5951218","de/case-studies/case-study-computeruniverse",{"id":1307,"alt":208,"filename":1308,"fieldtype":28,"is_external_url":30},23160171,"https://a.storyblok.com/f/328018/255x128/87f15ed90f/computeruniverse.png","Aus 200 Datenpunkten entsteht in Echtzeit ein Profil für jeden Besucher. Die Ansprache passt sich an, lange bevor der Checkout beginnt.","Personalisierung","Kundentypen erkennen, bevor sich jemand einloggt.","Elektronik","mehr Umsatz","+18,2 %","4",{"_uid":1317,"link":1318,"logo":1321,"text":1325,"client":1323,"service":1310,"headline":1326,"industry":1327,"component":1297,"kpi_label":1328,"kpi_value":1329,"reading_time":872},"f6b9d1e5-7a2c-4b6f-8d8e-0c3f5a1b2d06",{"id":1319,"url":26,"linktype":36,"fieldtype":37,"cached_url":1320},"f88aa3a4-8e82-4479-96d6-272fbb348eb8","de/case-studies/case-study-hessnatur-personalisierung",{"id":1322,"alt":1323,"filename":1324,"fieldtype":28,"is_external_url":30},23160169,"hessnatur","https://a.storyblok.com/f/328018/255x128/ad0613569f/hessnatur.png","Wenige, klar begründete Use Cases statt hunderter Möglichkeiten. Alle drei ersten Experiences haben gegen die Kontrollgruppe gewonnen.","In vier Wochen vom Tool zur ersten Personalisierung.","Fashion","in 4 Wochen","> +10 % RPV",{"_uid":1331,"link":1332,"text":1335,"client":1336,"service":1337,"headline":1338,"industry":1327,"component":1297,"kpi_label":1339,"kpi_value":1340,"anonymized":98,"reading_time":1341},"a1c4e6f0-2b7d-4c1a-9e3f-5d8a0b6c7e01",{"id":1333,"url":26,"linktype":36,"fieldtype":37,"cached_url":1334},"04d326fc-8771-4dd1-ac1d-881eca6496b5","de/case-studies/case-study-modemarke-testing-programm","Ein Motivation Lab zeigte, warum Kunden im Shop zögern. Daraus wuchs ein Programm mit 50 bis 60 Experimenten im Jahr.","Bekannte deutsche Modemarke","Conversion-Optimierung","Kunden kauften lieber in der Filiale. Daraus wurde ein Test.","Nettoumsatz in drei Jahren","+44,88 Mio. €","5",{"_uid":1343,"link":1344,"logo":1347,"text":1350,"client":201,"service":1337,"headline":1351,"industry":1352,"component":1297,"kpi_label":1353,"kpi_value":1354,"reading_time":1315},"238e85bd-6a47-4370-ba96-7dbf85ba93c3",{"id":1345,"url":26,"linktype":36,"fieldtype":37,"cached_url":1346},"b2f8d181-b222-4b79-a35a-ffc813533953","de/case-studies/case-study-freenet-ag",{"id":1348,"alt":201,"filename":1349,"fieldtype":28,"is_external_url":30},23160144,"https://a.storyblok.com/f/328018/255x128/f1adafe85a/freenet.png","Ein Proof of Concept mit vorab vereinbarten Uplift-Zielen hat den Wert von Experimentation belegt. Heute steuert freenet das Programm selbst.","Zwei Drittel aller Tests erfolgreich, mit Erfolgsgarantie.","Telekommunikation","mehr Bestellungen, kumuliert","+30 %",{"_uid":1356,"link":1357,"logo":1360,"text":1364,"client":1362,"service":1365,"headline":1366,"industry":245,"component":1297,"kpi_label":1367,"kpi_value":1368,"reading_time":1341},"a7c0e2f6-8b3d-4c7a-9e9f-1d4a6b2c3e07",{"id":1358,"url":26,"linktype":36,"fieldtype":37,"cached_url":1359},"4209ef7f-c41a-4e66-bf7c-8e5cf41c4552","de/case-studies/case-study-air-up",{"id":1361,"alt":1362,"filename":1363,"fieldtype":28,"is_external_url":30},218899964771970,"air up","https://a.storyblok.com/f/328018/255x143/d670305cc4/airup.png","Zehn Jobs-to-be-done-Interviews zeigten, was aus Erstkäufern Stammkunden macht. Die Ergebnisse nutzte air up in Shop, Produkt und Service.","Kundenzentrierung","Sieben Kaufmotive, die bis in die Verpackung wirkten.","Kaufmotive bis ins Produkt","7 Jobs",{"_uid":1370,"link":1371,"logo":1374,"text":1378,"client":1376,"service":1379,"headline":1380,"industry":1381,"component":1297,"kpi_label":1382,"kpi_value":1383,"reading_time":1315},"c9e4a2b7-5d1f-4e8a-b3c6-7f2d9a0e4b18",{"id":1372,"url":26,"linktype":36,"fieldtype":37,"cached_url":1373},"a3cbede9-0e6a-4f92-951e-c436f4aeb5d5","de/case-studies/case-study-kickz",{"id":1375,"alt":1376,"filename":1377,"fieldtype":28,"is_external_url":30},230608540235169,"KICKZ","https://a.storyblok.com/f/328018/31f906b9ec/kickz.png","Wir haben A/B-Tests bis in die Warenwirtschaft verfolgt. Die Variante mit 43 % mehr Bestellungen brachte nach Retouren noch 22 % mehr Deckungsbeitrag.","Kundenbindung & Loyalty","Mehr Bestellungen sind nicht automatisch mehr Gewinn.","Sneaker & Streetwear","mehr Deckungsbeitrag","+22 %",{"_uid":1385,"link":1386,"text":1389,"client":1390,"service":1365,"headline":1391,"industry":1392,"component":1297,"kpi_label":1393,"kpi_value":1394,"anonymized":98,"reading_time":1315},"e1f2a3b4-c5d6-4e7f-8a9b-0c1d2e3f4a19",{"id":1387,"url":26,"linktype":36,"fieldtype":37,"cached_url":1388},"d640fb57-cfbe-4fd2-aa8c-8e936981e826","de/case-studies/case-study-internationaler-ferienhausanbieter","Ein Template für 15 Länder-Shops verdeckte gegensätzliche Wirkungen. Ein eigenes Konzept für die Schweiz brachte dort 15,3 % mehr Umsatz pro Besucher.","Internationaler Ferienhausanbieter","Dieselbe Seite gewann in Deutschland und verlor in der Schweiz.","Travel","Umsatz pro Besucher","+15,3 %",{"_uid":1396,"link":1397,"logo":1400,"text":1403,"client":222,"service":1365,"headline":1404,"industry":1405,"component":1297,"kpi_label":1406,"kpi_value":1407,"reading_time":1300},"19f3becd-60dc-4fcc-bb3c-7aac1d8cd990",{"id":1398,"url":26,"linktype":36,"fieldtype":37,"cached_url":1399},"c6eccf7f-3c04-4d2e-84d7-aca24c02131a","de/case-studies/case-study-haufe",{"id":1401,"alt":222,"filename":1402,"fieldtype":28,"is_external_url":30},23160152,"https://a.storyblok.com/f/328018/255x128/c9cc2e33d8/haufe.png","Aus Personas und Jobs to be done entstanden 33 Tests mit 52 % Erfolgsquote. Kundenzentrierung wurde so Teil der täglichen Arbeit.","Personas, die im Alltag genutzt werden statt im Ordner zu liegen.","B2B-Software","Umsatz","+5,2 Mio. €",{"_uid":1409,"link":1410,"logo":1413,"text":1417,"client":1415,"service":1310,"headline":1418,"industry":1419,"component":1297,"kpi_label":1420,"kpi_value":1421,"reading_time":1300},"b8d1f3a7-9c4e-4d8b-8a0a-2e5b7c3d4f08",{"id":1411,"url":26,"linktype":36,"fieldtype":37,"cached_url":1412},"32656445-665d-4357-9ac8-dcd736831473","de/case-studies/case-study-eon-personalisierung",{"id":1414,"alt":1415,"filename":1416,"fieldtype":28,"is_external_url":30},23160222,"E.ON","https://a.storyblok.com/f/328018/255x128/eb2f094070/e-on.png","Aus der Vision einer persönlichen Customer Journey wurden drei Kundentypen, vier priorisierte Streams und eine Roadmap in fünf Phasen.","Strom ist für alle gleich. Die Kunden sind es nicht.","Energie","entlang der Customer Journey","4 Streams",{"_uid":1423,"link":1424,"text":1427,"client":1428,"service":1337,"headline":1429,"industry":1430,"component":1297,"kpi_label":1431,"kpi_value":1432,"anonymized":98,"reading_time":872},"b2d5f7a1-3c8e-4d2b-8f4a-6e9b1c7d8f02",{"id":1425,"url":26,"linktype":36,"fieldtype":37,"cached_url":1426},"683b77f5-8372-4123-ae6a-ed8bb27982ed","de/case-studies/case-study-fashion-d2c-marke","Unsere Expertinnen und Experten haben das interne Team ergänzt. Heute wird jede wichtige Entscheidung vorher getestet.","Mittelständische Fashion-D2C-Marke","Wachstum im gesättigten Markt, ohne mehr Werbebudget.","Fashion D2C","Wertbeitrag pro Jahr","+22,8 Mio. €",{"_uid":1434,"link":1435,"logo":1438,"text":1442,"client":1440,"service":1443,"headline":1444,"industry":1445,"component":1297,"kpi_label":1446,"kpi_value":1447,"reading_time":1341},"5dfd9302-708d-49d6-a85f-b88a18e57cb0",{"id":1436,"url":26,"linktype":36,"fieldtype":37,"cached_url":1437},"bbad9c18-473e-4035-bb5a-9ec561f46a1d","de/case-studies/case-study-goertz",{"id":1439,"alt":1440,"filename":1441,"fieldtype":28,"is_external_url":30},23160153,"Görtz","https://a.storyblok.com/f/328018/255x128/f45d82f484/goertz.png","Jede große Änderung wurde vor dem Livegang im A/B-Test geprüft. So wurde aus dem Risiko eines Relaunchs ein messbarer Gewinn.","Relaunch-Absicherung","Ein Redesign, das Umsatz bringt statt kostet.","Schuhe","Uplift nach dem Redesign","+16,2 %",{"_uid":1449,"link":1450,"logo":1453,"text":1456,"client":215,"service":1295,"headline":1457,"industry":1458,"component":1297,"kpi_label":1459,"kpi_value":1460,"anonymized":30,"reading_time":1315},"c3e6a8b2-4d9f-4e3c-9a5b-7f0c2d8e9a03",{"id":1451,"url":26,"linktype":36,"fieldtype":37,"cached_url":1452},"3228590d-2d9d-4823-afad-31dcef063880","de/case-studies/case-study-loesdau",{"id":1454,"alt":215,"filename":1455,"fieldtype":28,"is_external_url":30},23160181,"https://a.storyblok.com/f/328018/255x128/c05ea07246/loesdau.png","Als externes Growth Team haben wir Tempo und Trefferquote der Tests gesteigert. Daraus entstand unser Modell für schnelles Testen im D2C.","Viermal so viele Tests, weil kleine Sprints schneller lernen.","Reitsport","ROI in zwei Jahren","1.493 %",{"_uid":1462,"link":1463,"logo":1466,"text":1470,"client":1468,"service":1471,"headline":1472,"industry":1473,"component":1297,"kpi_label":1474,"kpi_value":1475,"reading_time":1300},"5dc62546-51ea-44bd-b43e-70626d59c50b",{"id":1464,"url":26,"linktype":36,"fieldtype":37,"cached_url":1465},"432ec656-e9cb-4462-85f3-0d653d33bcd3","de/case-studies/case-study-betzold",{"id":1467,"alt":1468,"filename":1469,"fieldtype":28,"is_external_url":30},23160123,"Betzold","https://a.storyblok.com/f/328018/255x128/a7d0516bd0/betzold.png","Konzept und Shop-Modul entstanden in je einer Woche. Nach fünf Wochen Erprobung war der Nutzen der neuen Personalisierung belegt.","Personalisierung & MVP","Ein MVP in zwei Wochen statt eines Großprojekts.","Schulbedarf","höhere Conversion Rate","+32 %",{"_uid":1477,"link":1478,"logo":1481,"text":1485,"client":1483,"service":1310,"headline":1486,"industry":1487,"component":1297,"kpi_label":1488,"kpi_value":1489,"reading_time":1341},"849c59ca-28e6-42dc-8b8d-1623a0535718",{"id":1479,"url":26,"linktype":36,"fieldtype":37,"cached_url":1480},"0d6607f2-7b17-4248-877e-fab97adadbbd","de/case-studies/case-study-aldi-sued-personalisierung",{"id":1482,"alt":1483,"filename":1484,"fieldtype":28,"is_external_url":30},23160151,"ALDI SÜD","https://a.storyblok.com/f/328018/299x150/c54d5ba064/aldi-sued.svg","Jeder Kanal bekam eine eigene Roadmap mit priorisierten Use Cases. Abhängigkeiten zwischen den Kanälen sind jetzt sichtbar und planbar.","Personalisierung über alle Kanäle mit einem gemeinsamen Plan.","Lebensmittelhandel","pro Kanal als Startpunkt","3 Segmente",{"_uid":1491,"link":1492,"text":1495,"client":1496,"service":1497,"headline":1498,"industry":1312,"component":1297,"kpi_label":1499,"kpi_value":1500,"anonymized":98,"reading_time":872},"d4f7b9c3-5e0a-4f4d-8b6c-8a1d3e9f0b04",{"id":1493,"url":26,"linktype":36,"fieldtype":37,"cached_url":1494},"9a609991-c24e-4d0c-9cde-2e33954180a4","de/case-studies/case-study-kampagnen-pretest","Motive und Botschaften einer großen Imagekampagne wurden vorab mit der Zielgruppe verglichen, auch zwischen Märkten.","Online-Händler für Technik","Online-Marketing","Erst im Panel testen, dann die Kampagne ausspielen.","Kaufinteresse durch stärkeres Motiv","+6,7 %",{"_uid":1502,"link":1503,"logo":1506,"text":1510,"client":1508,"service":1511,"headline":1512,"industry":1352,"component":1297,"kpi_label":1513,"kpi_value":1514,"reading_time":1515},"62600d35-7c45-4074-be6b-f1479f6d96b0",{"id":1504,"url":26,"linktype":36,"fieldtype":37,"cached_url":1505},"c8945c95-2e71-4646-9aa0-6e7a2e874bda","de/innovation-management/design-sprints",{"id":1507,"alt":1508,"filename":1509,"fieldtype":28,"is_external_url":30},23160180,"O2 Telefónica","https://a.storyblok.com/f/328018/255x128/31196989ae/telefonica-o2.png","Alignment, Lösungsideen, Prototyp und User Lab in einem Sprint. 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The variant with 43% more orders still delivered 22% more contribution margin after returns.","More orders don't automatically mean more profit.","Sneakers & streetwear","more contribution margin","+22%",[1946],"kickz",{"_uid":1385,"link":1948,"text":1955,"client":1956,"service":1926,"headline":1957,"industry":1392,"component":1297,"kpi_label":1958,"kpi_value":1959,"anonymized":98,"reading_time":1315,"matchNames":1960},{"id":1949,"url":26,"linktype":36,"fieldtype":37,"cached_url":1950,"story":1951},"365a5807-32c3-4c0a-97c5-81d5f718c42c","en/case-studies/case-study-vacation-rental-provider",{"name":1952,"id":1953,"uuid":1949,"slug":1954,"url":1950,"full_slug":1950,"_stopResolving":98},"Case Study International Vacation Rental Provider (anonymous)",234050676997596,"case-study-vacation-rental-provider","One template for 15 country shops hid opposing effects. A dedicated concept for Switzerland delivered 15.3% more revenue per visitor there.","International vacation rental provider","The same page won in Germany and lost in Switzerland.","Revenue per visitor","+15.3%",[1961,1962],"international vacation rental provider","internationaler ferienhausanbieter",{"_uid":1396,"link":1964,"logo":1966,"text":1967,"client":222,"service":1926,"headline":1968,"industry":1969,"component":1297,"kpi_label":1970,"kpi_value":1971,"reading_time":1300,"matchNames":1972},{"id":220,"url":26,"linktype":36,"fieldtype":37,"cached_url":221,"story":1965},{"name":549,"id":553,"uuid":220,"slug":1653,"url":221,"full_slug":221,"_stopResolving":98},{"id":1401,"alt":222,"filename":1402,"fieldtype":28,"is_external_url":30},"Personas and jobs to be done led to 33 tests with a 52% success rate. That made customer centricity part of the daily work.","Personas that get used in daily work instead of sitting in a folder.","B2B software","Revenue","+€5.2 million",[1973],"haufe",{"_uid":1409,"link":1975,"logo":1982,"text":1983,"client":1415,"service":46,"headline":1984,"industry":1985,"component":1297,"kpi_label":1986,"kpi_value":1987,"reading_time":1300,"matchNames":1988},{"id":1976,"url":26,"linktype":36,"fieldtype":37,"cached_url":1977,"story":1978},"0f9c2c24-762d-4f66-b9e3-e71a1a7d3075","en/case-studies/case-study-eon-personalization",{"name":1979,"id":1980,"uuid":1976,"slug":1981,"url":1977,"full_slug":1977,"_stopResolving":98},"Case Study E.ON Personalization",234050700688865,"case-study-eon-personalization",{"id":1414,"alt":1415,"filename":1416,"fieldtype":28,"is_external_url":30},"A vision of a personal customer journey became three customer types, four prioritized streams, and a five-phase roadmap.","Electricity is the same for everyone. Customers are not.","Energy","along the customer journey","4 streams",[1989],"e.on",{"_uid":1423,"link":1991,"text":1998,"client":1999,"service":39,"headline":2000,"industry":1430,"component":1297,"kpi_label":2001,"kpi_value":2002,"anonymized":98,"reading_time":872,"matchNames":2003},{"id":1992,"url":26,"linktype":36,"fieldtype":37,"cached_url":1993,"story":1994},"2541e353-5142-40b8-8680-822a9aee4515","en/case-studies/case-study-fashion-d2c-brand",{"name":1995,"id":1996,"uuid":1992,"slug":1997,"url":1993,"full_slug":1993,"_stopResolving":98},"Case Study Fashion D2C Brand (anonymous)",234050714504676,"case-study-fashion-d2c-brand","Our experts supplemented the in-house team. Today, every important decision is tested first.","Mid-sized fashion D2C brand","Growth in a saturated market, without more ad budget.","Value contribution per year","+€22.8 million",[2004,2005],"mid-sized fashion d2c brand","mittelständische fashion-d2c-marke",{"_uid":1434,"link":2007,"logo":2014,"text":2015,"client":1440,"service":140,"headline":2016,"industry":2017,"component":1297,"kpi_label":2018,"kpi_value":2019,"reading_time":1341,"matchNames":2020},{"id":2008,"url":26,"linktype":36,"fieldtype":37,"cached_url":2009,"story":2010},"4486c78d-c872-489c-ae0f-b9e866ac9e42","en/case-studies/case-study-goertz",{"name":2011,"id":2012,"uuid":2008,"slug":2013,"url":2009,"full_slug":2009,"_stopResolving":98},"Case Study Görtz",234050750402028,"case-study-goertz",{"id":1439,"alt":1440,"filename":1441,"fieldtype":28,"is_external_url":30},"Every major change was checked in an A/B test before going live. That turned the risk of a relaunch into a measurable gain.","A redesign that brings in revenue instead of costing it.","Shoes","Uplift after the redesign","+16.2%",[2021],"görtz",{"_uid":1449,"link":2023,"logo":2028,"text":2029,"client":215,"service":1295,"headline":2030,"industry":2031,"component":1297,"kpi_label":2032,"kpi_value":2033,"anonymized":30,"reading_time":1315,"matchNames":2034},{"id":213,"url":26,"linktype":36,"fieldtype":37,"cached_url":214,"story":2024},{"name":2025,"id":2026,"uuid":213,"slug":2027,"url":214,"full_slug":214,"_stopResolving":98},"Case Study Pferdesporthaus Loesdau",234050718834149,"case-study-loesdau",{"id":1454,"alt":215,"filename":1455,"fieldtype":28,"is_external_url":30},"As an external growth team, we increased the speed and hit rate of testing. Out of that came our model for fast testing in D2C.","Four times as many tests, because small sprints learn faster.","Equestrian sports","ROI in two years","1,493%",[2035],"pferdesporthaus loesdau",{"_uid":1462,"link":2037,"logo":2044,"text":2045,"client":1468,"service":2046,"headline":2047,"industry":2048,"component":1297,"kpi_label":2049,"kpi_value":2050,"reading_time":1300,"matchNames":2051},{"id":2038,"url":26,"linktype":36,"fieldtype":37,"cached_url":2039,"story":2040},"5af0e02b-b8c3-4979-b973-1b63bf547540","en/case-studies/case-study-betzold",{"name":2041,"id":2042,"uuid":2038,"slug":2043,"url":2039,"full_slug":2039,"_stopResolving":98},"Case Study Betzold",234050732010984,"case-study-betzold",{"id":1467,"alt":1468,"filename":1469,"fieldtype":28,"is_external_url":30},"Concept and shop module were each built in one week. After five weeks of testing, the benefit of the new personalization was proven.","Personalization & MVP","An MVP in two weeks instead of a major project.","School supplies","higher conversion rate","+32%",[2052],"betzold",{"_uid":1477,"link":2054,"logo":2061,"text":2062,"client":1483,"service":46,"headline":2063,"industry":2064,"component":1297,"kpi_label":2065,"kpi_value":2066,"reading_time":1341,"matchNames":2067},{"id":2055,"url":26,"linktype":36,"fieldtype":37,"cached_url":2056,"story":2057},"e066c188-fee6-4ba4-949c-29343989217e","en/case-studies/case-study-aldi-sued-personalization",{"name":2058,"id":2059,"uuid":2055,"slug":2060,"url":2056,"full_slug":2056,"_stopResolving":98},"Case Study ALDI SÜD Personalization",234050736430569,"case-study-aldi-sued-personalization",{"id":1482,"alt":1483,"filename":1484,"fieldtype":28,"is_external_url":30},"Each channel got its own roadmap with prioritized use cases. Dependencies between channels are now visible and plannable.","Personalization across all channels with one shared plan.","Grocery retail","per channel as a starting point","3 segments",[2068],"aldi süd",{"_uid":1491,"link":2070,"text":2077,"client":2078,"service":2079,"headline":2080,"industry":1873,"component":1297,"kpi_label":2081,"kpi_value":2082,"anonymized":98,"reading_time":872,"matchNames":2083},{"id":2071,"url":26,"linktype":36,"fieldtype":37,"cached_url":2072,"story":2073},"becf2b6c-55aa-4b84-b6b2-c9b3b4d664f2","en/case-studies/case-study-campaign-pretest",{"name":2074,"id":2075,"uuid":2071,"slug":2076,"url":2072,"full_slug":2072,"_stopResolving":98},"Case Study Campaign Pretest Electronics Retailer (anonymous)",234050710150627,"case-study-campaign-pretest","Motifs and messages of a large image campaign were compared with the target audience in advance, including across markets.","Online retailer for electronics","Online marketing","Test in a panel first, then run the campaign.","Purchase interest from the stronger motif","+6.7%",[2084,2085],"online retailer for electronics","online-händler für technik",{"_uid":1517,"link":2087,"logo":2094,"text":2095,"client":1523,"service":39,"headline":2096,"industry":2097,"component":1297,"kpi_label":2098,"kpi_value":2099,"reading_time":1341,"matchNames":2100},{"id":2088,"url":26,"linktype":36,"fieldtype":37,"cached_url":2089,"story":2090},"98275858-3e48-4317-bd0c-f80caf67d1c3","en/case-studies/case-study-thomas-sabo",{"name":2091,"id":2092,"uuid":2088,"slug":2093,"url":2089,"full_slug":2089,"_stopResolving":98},"Case Study Thomas Sabo",234050686496222,"case-study-thomas-sabo",{"id":1522,"alt":1523,"filename":1524,"fieldtype":28,"is_external_url":30},"A MotivationLab showed what makes jewelry buyers uneasy online. The strongest levers came from consumer psychology and were proven in A/B tests.","More orders, because the shop removes doubt.","Jewelry D2C","Additional revenue 2017 to 2019","> €4.5 million",[2101],"thomas sabo","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 20 20\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n    \u003Cpath\n        d=\"M4.51603 12.323L3.02603 18.775C2.97989 18.9704 2.99374 19.1751 3.06577 19.3625C3.1378 19.5499 3.26467 19.7112 3.4298 19.8253C3.59492 19.9395 3.79064 20.0012 3.99138 20.0024C4.19212 20.0036 4.38855 19.9442 4.55503 19.832L10 16.202L15.445 19.832C15.6154 19.9451 15.8162 20.0033 16.0207 19.9988C16.2251 19.9944 16.4232 19.9274 16.5884 19.8069C16.7536 19.6865 16.878 19.5183 16.9448 19.3251C17.0116 19.1318 17.0176 18.9228 16.962 18.726L15.133 12.326L19.669 8.244C19.8143 8.11319 19.9181 7.94266 19.9674 7.75351C20.0168 7.56436 20.0097 7.36488 19.9469 7.17974C19.8841 6.9946 19.7685 6.83193 19.6142 6.71183C19.46 6.59173 19.2739 6.51947 19.079 6.504L13.378 6.05L10.911 0.589002C10.8324 0.413158 10.7045 0.263838 10.5428 0.159062C10.3812 0.0542872 10.1927 -0.00146484 10 -0.00146484C9.80739 -0.00146484 9.61887 0.0542872 9.45722 0.159062C9.29556 0.263838 9.16769 0.413158 9.08903 0.589002L6.62203 6.05L0.921026 6.503C0.729482 6.51818 0.546364 6.58821 0.393581 6.70473C0.240798 6.82125 0.124819 6.97932 0.0595194 7.16003C-0.00578038 7.34074 -0.0176359 7.53644 0.0253712 7.72371C0.0683783 7.91098 0.164427 8.08189 0.302026 8.216L4.51603 12.323ZM7.36903 7.997C7.54752 7.98294 7.71895 7.92112 7.86533 7.81802C8.01171 7.71491 8.12766 7.57433 8.20103 7.411L10 3.43L11.799 7.411C11.8724 7.57433 11.9883 7.71491 12.1347 7.81802C12.2811 7.92112 12.4525 7.98294 12.631 7.997L16.603 8.312L13.332 11.256C13.048 11.512 12.935 11.906 13.039 12.274L14.292 16.659L10.556 14.168C10.392 14.0579 10.199 13.9992 10.0015 13.9992C9.80403 13.9992 9.61101 14.0579 9.44703 14.168L5.54303 16.771L6.59303 12.225C6.63153 12.0578 6.62636 11.8835 6.57802 11.7189C6.52969 11.5543 6.43981 11.4048 6.31703 11.285L3.27903 8.323L7.36903 7.997Z\"\n        fill=\"currentColor\" />\n\u003C/svg>",1793138223863]