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Daraus wurde ein Test.","Nettoumsatz in drei Jahren","+44,88 Mio. €","5",{"_uid":848,"link":849,"logo":852,"text":855,"client":201,"service":842,"headline":856,"industry":857,"component":801,"kpi_label":858,"kpi_value":859,"reading_time":819},"238e85bd-6a47-4370-ba96-7dbf85ba93c3",{"id":850,"url":26,"linktype":36,"fieldtype":37,"cached_url":851},"b2f8d181-b222-4b79-a35a-ffc813533953","de/case-studies/case-study-freenet-ag",{"id":853,"alt":201,"filename":854,"fieldtype":28,"is_external_url":30},23160144,"https://a.storyblok.com/f/328018/255x128/f1adafe85a/freenet.png","Ein Proof of Concept mit vorab vereinbarten Uplift-Zielen hat den Wert von Experimentation belegt. Heute steuert freenet das Programm selbst.","Zwei Drittel aller Tests erfolgreich, mit Erfolgsgarantie.","Telekommunikation","mehr Bestellungen, kumuliert","+30 %",{"_uid":861,"link":862,"logo":865,"text":869,"client":867,"service":870,"headline":871,"industry":245,"component":801,"kpi_label":872,"kpi_value":873,"reading_time":846},"a7c0e2f6-8b3d-4c7a-9e9f-1d4a6b2c3e07",{"id":863,"url":26,"linktype":36,"fieldtype":37,"cached_url":864},"4209ef7f-c41a-4e66-bf7c-8e5cf41c4552","de/case-studies/case-study-air-up",{"id":866,"alt":867,"filename":868,"fieldtype":28,"is_external_url":30},218899964771970,"air up","https://a.storyblok.com/f/328018/255x143/d670305cc4/airup.png","Zehn Jobs-to-be-done-Interviews zeigten, was aus Erstkäufern Stammkunden macht. Die Ergebnisse nutzte air up in Shop, Produkt und Service.","Kundenzentrierung","Sieben Kaufmotive, die bis in die Verpackung wirkten.","Kaufmotive bis ins Produkt","7 Jobs",{"_uid":875,"link":876,"logo":879,"text":883,"client":881,"service":884,"headline":885,"industry":886,"component":801,"kpi_label":887,"kpi_value":888,"reading_time":819},"c9e4a2b7-5d1f-4e8a-b3c6-7f2d9a0e4b18",{"id":877,"url":26,"linktype":36,"fieldtype":37,"cached_url":878},"a3cbede9-0e6a-4f92-951e-c436f4aeb5d5","de/case-studies/case-study-kickz",{"id":880,"alt":881,"filename":882,"fieldtype":28,"is_external_url":30},230608540235169,"KICKZ","https://a.storyblok.com/f/328018/31f906b9ec/kickz.png","Wir haben A/B-Tests bis in die Warenwirtschaft verfolgt. Die Variante mit 43 % mehr Bestellungen brachte nach Retouren noch 22 % mehr Deckungsbeitrag.","Kundenbindung & Loyalty","Mehr Bestellungen sind nicht automatisch mehr Gewinn.","Sneaker & Streetwear","mehr Deckungsbeitrag","+22 %",{"_uid":890,"link":891,"text":894,"client":895,"service":870,"headline":896,"industry":897,"component":801,"kpi_label":898,"kpi_value":899,"anonymized":98,"reading_time":819},"e1f2a3b4-c5d6-4e7f-8a9b-0c1d2e3f4a19",{"id":892,"url":26,"linktype":36,"fieldtype":37,"cached_url":893},"d640fb57-cfbe-4fd2-aa8c-8e936981e826","de/case-studies/case-study-internationaler-ferienhausanbieter","Ein Template für 15 Länder-Shops verdeckte gegensätzliche Wirkungen. Ein eigenes Konzept für die Schweiz brachte dort 15,3 % mehr Umsatz pro Besucher.","Internationaler Ferienhausanbieter","Dieselbe Seite gewann in Deutschland und verlor in der Schweiz.","Travel","Umsatz pro Besucher","+15,3 %",{"_uid":901,"link":902,"logo":905,"text":908,"client":222,"service":870,"headline":909,"industry":910,"component":801,"kpi_label":911,"kpi_value":912,"reading_time":804},"19f3becd-60dc-4fcc-bb3c-7aac1d8cd990",{"id":903,"url":26,"linktype":36,"fieldtype":37,"cached_url":904},"c6eccf7f-3c04-4d2e-84d7-aca24c02131a","de/case-studies/case-study-haufe",{"id":906,"alt":222,"filename":907,"fieldtype":28,"is_external_url":30},23160152,"https://a.storyblok.com/f/328018/255x128/c9cc2e33d8/haufe.png","Aus Personas und Jobs to be done entstanden 33 Tests mit 52 % Erfolgsquote. Kundenzentrierung wurde so Teil der täglichen Arbeit.","Personas, die im Alltag genutzt werden statt im Ordner zu liegen.","B2B-Software","Umsatz","+5,2 Mio. €",{"_uid":914,"link":915,"logo":918,"text":922,"client":920,"service":814,"headline":923,"industry":924,"component":801,"kpi_label":925,"kpi_value":926,"reading_time":804},"b8d1f3a7-9c4e-4d8b-8a0a-2e5b7c3d4f08",{"id":916,"url":26,"linktype":36,"fieldtype":37,"cached_url":917},"32656445-665d-4357-9ac8-dcd736831473","de/case-studies/case-study-eon-personalisierung",{"id":919,"alt":920,"filename":921,"fieldtype":28,"is_external_url":30},23160222,"E.ON","https://a.storyblok.com/f/328018/255x128/eb2f094070/e-on.png","Aus der Vision einer persönlichen Customer Journey wurden drei Kundentypen, vier priorisierte Streams und eine Roadmap in fünf Phasen.","Strom ist für alle gleich. Die Kunden sind es nicht.","Energie","entlang der Customer Journey","4 Streams",{"_uid":928,"link":929,"text":932,"client":933,"service":842,"headline":934,"industry":935,"component":801,"kpi_label":936,"kpi_value":937,"anonymized":98,"reading_time":834},"b2d5f7a1-3c8e-4d2b-8f4a-6e9b1c7d8f02",{"id":930,"url":26,"linktype":36,"fieldtype":37,"cached_url":931},"683b77f5-8372-4123-ae6a-ed8bb27982ed","de/case-studies/case-study-fashion-d2c-marke","Unsere Expertinnen und Experten haben das interne Team ergänzt. Heute wird jede wichtige Entscheidung vorher getestet.","Mittelständische Fashion-D2C-Marke","Wachstum im gesättigten Markt, ohne mehr Werbebudget.","Fashion D2C","Wertbeitrag pro Jahr","+22,8 Mio. €",{"_uid":939,"link":940,"logo":943,"text":947,"client":945,"service":948,"headline":949,"industry":950,"component":801,"kpi_label":951,"kpi_value":952,"reading_time":846},"5dfd9302-708d-49d6-a85f-b88a18e57cb0",{"id":941,"url":26,"linktype":36,"fieldtype":37,"cached_url":942},"bbad9c18-473e-4035-bb5a-9ec561f46a1d","de/case-studies/case-study-goertz",{"id":944,"alt":945,"filename":946,"fieldtype":28,"is_external_url":30},23160153,"Görtz","https://a.storyblok.com/f/328018/255x128/f45d82f484/goertz.png","Jede große Änderung wurde vor dem Livegang im A/B-Test geprüft. So wurde aus dem Risiko eines Relaunchs ein messbarer Gewinn.","Relaunch-Absicherung","Ein Redesign, das Umsatz bringt statt kostet.","Schuhe","Uplift nach dem Redesign","+16,2 %",{"_uid":954,"link":955,"logo":958,"text":961,"client":215,"service":722,"headline":962,"industry":963,"component":801,"kpi_label":964,"kpi_value":965,"anonymized":30,"reading_time":819},"c3e6a8b2-4d9f-4e3c-9a5b-7f0c2d8e9a03",{"id":956,"url":26,"linktype":36,"fieldtype":37,"cached_url":957},"3228590d-2d9d-4823-afad-31dcef063880","de/case-studies/case-study-loesdau",{"id":959,"alt":215,"filename":960,"fieldtype":28,"is_external_url":30},23160181,"https://a.storyblok.com/f/328018/255x128/c05ea07246/loesdau.png","Als externes Growth Team haben wir Tempo und Trefferquote der Tests gesteigert. Daraus entstand unser Modell für schnelles Testen im D2C.","Viermal so viele Tests, weil kleine Sprints schneller lernen.","Reitsport","ROI in zwei Jahren","1.493 %",{"_uid":967,"link":968,"logo":971,"text":975,"client":973,"service":976,"headline":977,"industry":978,"component":801,"kpi_label":979,"kpi_value":980,"reading_time":804},"5dc62546-51ea-44bd-b43e-70626d59c50b",{"id":969,"url":26,"linktype":36,"fieldtype":37,"cached_url":970},"432ec656-e9cb-4462-85f3-0d653d33bcd3","de/case-studies/case-study-betzold",{"id":972,"alt":973,"filename":974,"fieldtype":28,"is_external_url":30},23160123,"Betzold","https://a.storyblok.com/f/328018/255x128/a7d0516bd0/betzold.png","Konzept und Shop-Modul entstanden in je einer Woche. Nach fünf Wochen Erprobung war der Nutzen der neuen Personalisierung belegt.","Personalisierung & MVP","Ein MVP in zwei Wochen statt eines Großprojekts.","Schulbedarf","höhere Conversion Rate","+32 %",{"_uid":982,"link":983,"logo":986,"text":990,"client":988,"service":814,"headline":991,"industry":992,"component":801,"kpi_label":993,"kpi_value":994,"reading_time":846},"849c59ca-28e6-42dc-8b8d-1623a0535718",{"id":984,"url":26,"linktype":36,"fieldtype":37,"cached_url":985},"0d6607f2-7b17-4248-877e-fab97adadbbd","de/case-studies/case-study-aldi-sued-personalisierung",{"id":987,"alt":988,"filename":989,"fieldtype":28,"is_external_url":30},23160151,"ALDI SÜD","https://a.storyblok.com/f/328018/299x150/c54d5ba064/aldi-sued.svg","Jeder Kanal bekam eine eigene Roadmap mit priorisierten Use Cases. Abhängigkeiten zwischen den Kanälen sind jetzt sichtbar und planbar.","Personalisierung über alle Kanäle mit einem gemeinsamen Plan.","Lebensmittelhandel","pro Kanal als Startpunkt","3 Segmente",{"_uid":996,"link":997,"text":1000,"client":1001,"service":1002,"headline":1003,"industry":816,"component":801,"kpi_label":1004,"kpi_value":1005,"anonymized":98,"reading_time":834},"d4f7b9c3-5e0a-4f4d-8b6c-8a1d3e9f0b04",{"id":998,"url":26,"linktype":36,"fieldtype":37,"cached_url":999},"9a609991-c24e-4d0c-9cde-2e33954180a4","de/case-studies/case-study-kampagnen-pretest","Motive und Botschaften einer großen Imagekampagne wurden vorab mit der Zielgruppe verglichen, auch zwischen Märkten.","Online-Händler für Technik","Online-Marketing","Erst im Panel testen, dann die Kampagne ausspielen.","Kaufinteresse durch stärkeres Motiv","+6,7 %",{"_uid":1007,"link":1008,"logo":1011,"text":1015,"client":1013,"service":1016,"headline":1017,"industry":857,"component":801,"kpi_label":1018,"kpi_value":1019,"reading_time":1020},"62600d35-7c45-4074-be6b-f1479f6d96b0",{"id":1009,"url":26,"linktype":36,"fieldtype":37,"cached_url":1010},"c8945c95-2e71-4646-9aa0-6e7a2e874bda","de/innovation-management/design-sprints",{"id":1012,"alt":1013,"filename":1014,"fieldtype":28,"is_external_url":30},23160180,"O2 Telefónica","https://a.storyblok.com/f/328018/255x128/31196989ae/telefonica-o2.png","Alignment, Lösungsideen, Prototyp und User Lab in einem Sprint. Entschieden wird auf Basis von Beobachtung statt Meinung.","Design Sprints","In vier Tagen von der Idee zum Feedback echter Kunden.","bis zum getesteten Prototyp","4 Tage","13",{"_uid":1022,"link":1023,"logo":1026,"text":1030,"client":1028,"service":842,"headline":1031,"industry":1032,"component":801,"kpi_label":1033,"kpi_value":1034,"reading_time":846},"7d2e9a41-3b6c-4f58-9e1a-5c0b8d7f2a31",{"id":1024,"url":26,"linktype":36,"fieldtype":37,"cached_url":1025},"bcbf065b-c8a4-4749-bd11-51b361dd1934","de/case-studies/case-study-thomas-sabo",{"id":1027,"alt":1028,"filename":1029,"fieldtype":28,"is_external_url":30},23160201,"Thomas Sabo","https://a.storyblok.com/f/328018/255x128/43222ef0c9/thomas-sabo.png","Ein MotivationLab zeigte, was Schmuckkäufer online verunsichert. Die stärksten Hebel kamen aus der Konsumpsychologie und wurden im A/B-Test belegt.","Mehr Bestellungen, weil der Shop Zweifel nimmt.","Schmuck D2C","Mehrumsatz 2017 bis 2019","> 4,5 Mio. €","section-case-teasers",[],"document-global-component","case-studies","de/_global-components/case-studies",[],119390811381491,"e19df63e-46f2-48d4-9a41-1fab3b1a2f61","2025-12-10T10:24:16.545Z",[],{"_uid":1046,"head":1047,"theme":96,"title":1063,"height":1064,"source":1065,"alignment":1066,"component":1067,"height_mobile":1068},"668cb467-ca5b-4b94-8752-320f0d5196e6",[1048],{"_uid":1049,"kicker":26,"headline":1050,"component":399,"subheadline":1057,"show_top_line":98},"468d2052-adb9-4aac-92e5-bf75da5f231e",{"type":391,"content":1051},[1052],{"type":572,"attrs":1053,"content":1054},{"level":606},[1055],{"text":1056,"type":398},"Want to test faster without corporate traffic?",{"type":391,"content":1058},[1059],{"type":394,"content":1060},[1061],{"text":1062,"type":398},"Tell us what you're working on. 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That made customer centricity part of the daily work.","Personas that get used in daily work instead of sitting in a folder.","B2B software","Revenue","+€5.2 million",[1506],"haufe",{"_uid":914,"link":1508,"logo":1515,"text":1516,"client":920,"service":46,"headline":1517,"industry":1518,"component":801,"kpi_label":1519,"kpi_value":1520,"reading_time":804,"matchNames":1521},{"id":1509,"url":26,"linktype":36,"fieldtype":37,"cached_url":1510,"story":1511},"0f9c2c24-762d-4f66-b9e3-e71a1a7d3075","en/case-studies/case-study-eon-personalization",{"name":1512,"id":1513,"uuid":1509,"slug":1514,"url":1510,"full_slug":1510,"_stopResolving":98},"Case Study E.ON Personalization",234050700688865,"case-study-eon-personalization",{"id":919,"alt":920,"filename":921,"fieldtype":28,"is_external_url":30},"A vision of a personal customer journey became three customer types, four prioritized streams, and a five-phase roadmap.","Electricity is the same for everyone. Customers are not.","Energy","along the customer journey","4 streams",[1522],"e.on",{"_uid":928,"link":1524,"text":1531,"client":1532,"service":39,"headline":1533,"industry":935,"component":801,"kpi_label":1534,"kpi_value":1535,"anonymized":98,"reading_time":834,"matchNames":1536},{"id":1525,"url":26,"linktype":36,"fieldtype":37,"cached_url":1526,"story":1527},"2541e353-5142-40b8-8680-822a9aee4515","en/case-studies/case-study-fashion-d2c-brand",{"name":1528,"id":1529,"uuid":1525,"slug":1530,"url":1526,"full_slug":1526,"_stopResolving":98},"Case Study Fashion D2C Brand (anonymous)",234050714504676,"case-study-fashion-d2c-brand","Our experts supplemented the in-house team. Today, every important decision is tested first.","Mid-sized fashion D2C brand","Growth in a saturated market, without more ad budget.","Value contribution per year","+€22.8 million",[1537,1538],"mid-sized fashion d2c brand","mittelständische fashion-d2c-marke",{"_uid":939,"link":1540,"logo":1547,"text":1548,"client":945,"service":140,"headline":1549,"industry":1550,"component":801,"kpi_label":1551,"kpi_value":1552,"reading_time":846,"matchNames":1553},{"id":1541,"url":26,"linktype":36,"fieldtype":37,"cached_url":1542,"story":1543},"4486c78d-c872-489c-ae0f-b9e866ac9e42","en/case-studies/case-study-goertz",{"name":1544,"id":1545,"uuid":1541,"slug":1546,"url":1542,"full_slug":1542,"_stopResolving":98},"Case Study Görtz",234050750402028,"case-study-goertz",{"id":944,"alt":945,"filename":946,"fieldtype":28,"is_external_url":30},"Every major change was checked in an A/B test before going live. That turned the risk of a relaunch into a measurable gain.","A redesign that brings in revenue instead of costing it.","Shoes","Uplift after the redesign","+16.2%",[1554],"görtz",{"_uid":954,"link":1556,"logo":1558,"text":1559,"client":215,"service":722,"headline":1560,"industry":1561,"component":801,"kpi_label":1562,"kpi_value":1563,"anonymized":30,"reading_time":819,"matchNames":1564},{"id":213,"url":26,"linktype":36,"fieldtype":37,"cached_url":214,"story":1557},{"name":549,"id":553,"uuid":213,"slug":1183,"url":214,"full_slug":214,"_stopResolving":98},{"id":959,"alt":215,"filename":960,"fieldtype":28,"is_external_url":30},"As an external growth team, we increased the speed and hit rate of testing. Out of that came our model for fast testing in D2C.","Four times as many tests, because small sprints learn faster.","Equestrian sports","ROI in two years","1,493%",[1565],"pferdesporthaus loesdau",{"_uid":967,"link":1567,"logo":1574,"text":1575,"client":973,"service":1576,"headline":1577,"industry":1578,"component":801,"kpi_label":1579,"kpi_value":1580,"reading_time":804,"matchNames":1581},{"id":1568,"url":26,"linktype":36,"fieldtype":37,"cached_url":1569,"story":1570},"5af0e02b-b8c3-4979-b973-1b63bf547540","en/case-studies/case-study-betzold",{"name":1571,"id":1572,"uuid":1568,"slug":1573,"url":1569,"full_slug":1569,"_stopResolving":98},"Case Study Betzold",234050732010984,"case-study-betzold",{"id":972,"alt":973,"filename":974,"fieldtype":28,"is_external_url":30},"Concept and shop module were each built in one week. After five weeks of testing, the benefit of the new personalization was proven.","Personalization & MVP","An MVP in two weeks instead of a major project.","School supplies","higher conversion rate","+32%",[1582],"betzold",{"_uid":982,"link":1584,"logo":1591,"text":1592,"client":988,"service":46,"headline":1593,"industry":1594,"component":801,"kpi_label":1595,"kpi_value":1596,"reading_time":846,"matchNames":1597},{"id":1585,"url":26,"linktype":36,"fieldtype":37,"cached_url":1586,"story":1587},"e066c188-fee6-4ba4-949c-29343989217e","en/case-studies/case-study-aldi-sued-personalization",{"name":1588,"id":1589,"uuid":1585,"slug":1590,"url":1586,"full_slug":1586,"_stopResolving":98},"Case Study ALDI SÜD Personalization",234050736430569,"case-study-aldi-sued-personalization",{"id":987,"alt":988,"filename":989,"fieldtype":28,"is_external_url":30},"Each channel got its own roadmap with prioritized use cases. Dependencies between channels are now visible and plannable.","Personalization across all channels with one shared plan.","Grocery retail","per channel as a starting point","3 segments",[1598],"aldi süd",{"_uid":996,"link":1600,"text":1607,"client":1608,"service":1609,"headline":1610,"industry":1403,"component":801,"kpi_label":1611,"kpi_value":1612,"anonymized":98,"reading_time":834,"matchNames":1613},{"id":1601,"url":26,"linktype":36,"fieldtype":37,"cached_url":1602,"story":1603},"becf2b6c-55aa-4b84-b6b2-c9b3b4d664f2","en/case-studies/case-study-campaign-pretest",{"name":1604,"id":1605,"uuid":1601,"slug":1606,"url":1602,"full_slug":1602,"_stopResolving":98},"Case Study Campaign Pretest Electronics Retailer (anonymous)",234050710150627,"case-study-campaign-pretest","Motifs and messages of a large image campaign were compared with the target audience in advance, including across markets.","Online retailer for electronics","Online marketing","Test in a panel first, then run the campaign.","Purchase interest from the stronger motif","+6.7%",[1614,1615],"online retailer for electronics","online-händler für technik",{"_uid":1022,"link":1617,"logo":1624,"text":1625,"client":1028,"service":39,"headline":1626,"industry":1627,"component":801,"kpi_label":1628,"kpi_value":1629,"reading_time":846,"matchNames":1630},{"id":1618,"url":26,"linktype":36,"fieldtype":37,"cached_url":1619,"story":1620},"98275858-3e48-4317-bd0c-f80caf67d1c3","en/case-studies/case-study-thomas-sabo",{"name":1621,"id":1622,"uuid":1618,"slug":1623,"url":1619,"full_slug":1619,"_stopResolving":98},"Case Study Thomas Sabo",234050686496222,"case-study-thomas-sabo",{"id":1027,"alt":1028,"filename":1029,"fieldtype":28,"is_external_url":30},"A MotivationLab showed what makes jewelry buyers uneasy online. The strongest levers came from consumer psychology and were proven in A/B tests.","More orders, because the shop removes doubt.","Jewelry D2C","Additional revenue 2017 to 2019","> €4.5 million",[1631],"thomas sabo","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z\" fill=\"currentColor\"/>\n\u003C/svg>\n",1793138224649]