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That turned the risk of a relaunch into a measurable gain.","A redesign that brings in revenue instead of costing it.","Shoes","Uplift after the redesign","+16.2%",[1595],"görtz",{"_uid":1597,"link":1598,"logo":1603,"text":1606,"client":215,"service":1417,"headline":1607,"industry":1608,"component":1419,"kpi_label":1609,"kpi_value":1610,"anonymized":30,"reading_time":1436,"matchNames":1611},"c3e6a8b2-4d9f-4e3c-9a5b-7f0c2d8e9a03",{"id":213,"url":26,"linktype":36,"fieldtype":37,"cached_url":214,"story":1599},{"name":1600,"id":1601,"uuid":213,"slug":1602,"url":214,"full_slug":214,"_stopResolving":98},"Case Study Pferdesporthaus Loesdau",234050718834149,"case-study-loesdau",{"id":1604,"alt":215,"filename":1605,"fieldtype":28,"is_external_url":30},23160181,"https://a.storyblok.com/f/328018/255x128/c05ea07246/loesdau.png","As an external growth team, we increased the speed and hit rate of testing. Out of that came our model for fast testing in D2C.","Four times as many tests, because small sprints learn faster.","Equestrian sports","ROI in two years","1,493%",[1612],"pferdesporthaus loesdau",{"_uid":1614,"link":1615,"logo":1617,"text":1620,"client":808,"service":1621,"headline":1622,"industry":1623,"component":1419,"kpi_label":1624,"kpi_value":1625,"reading_time":1135,"matchNames":1626},"5dc62546-51ea-44bd-b43e-70626d59c50b",{"id":801,"url":26,"linktype":36,"fieldtype":37,"cached_url":802,"story":1616},{"name":804,"id":805,"uuid":801,"slug":806,"url":802,"full_slug":802,"_stopResolving":98},{"id":1618,"alt":808,"filename":1619,"fieldtype":28,"is_external_url":30},23160123,"https://a.storyblok.com/f/328018/255x128/a7d0516bd0/betzold.png","Concept and shop module were each built in one week. After five weeks of testing, the benefit of the new personalization was proven.","Personalization & MVP","An MVP in two weeks instead of a major project.","School supplies","higher conversion rate","+32%",[1627],"betzold",{"_uid":1629,"link":1630,"logo":1632,"text":1636,"client":1634,"service":46,"headline":1637,"industry":1638,"component":1419,"kpi_label":1639,"kpi_value":1640,"reading_time":1461,"matchNames":1641},"849c59ca-28e6-42dc-8b8d-1623a0535718",{"id":992,"url":26,"linktype":36,"fieldtype":37,"cached_url":993,"story":1631},{"name":995,"id":996,"uuid":992,"slug":997,"url":993,"full_slug":993,"_stopResolving":98},{"id":1633,"alt":1634,"filename":1635,"fieldtype":28,"is_external_url":30},23160151,"ALDI SÜD","https://a.storyblok.com/f/328018/299x150/c54d5ba064/aldi-sued.svg","Each channel got its own roadmap with prioritized use cases. Dependencies between channels are now visible and plannable.","Personalization across all channels with one shared plan.","Grocery retail","per channel as a starting point","3 segments",[1642],"aldi süd",{"_uid":1644,"link":1645,"text":1652,"client":1653,"service":1654,"headline":1655,"industry":1433,"component":1419,"kpi_label":1656,"kpi_value":1657,"anonymized":98,"reading_time":764,"matchNames":1658},"d4f7b9c3-5e0a-4f4d-8b6c-8a1d3e9f0b04",{"id":1646,"url":26,"linktype":36,"fieldtype":37,"cached_url":1647,"story":1648},"becf2b6c-55aa-4b84-b6b2-c9b3b4d664f2","en/case-studies/case-study-campaign-pretest",{"name":1649,"id":1650,"uuid":1646,"slug":1651,"url":1647,"full_slug":1647,"_stopResolving":98},"Case Study Campaign Pretest Electronics Retailer (anonymous)",234050710150627,"case-study-campaign-pretest","Motifs and messages of a large image campaign were compared with the target audience in advance, including across markets.","Online retailer for electronics","Online marketing","Test in a panel first, then run the campaign.","Purchase interest from the stronger motif","+6.7%",[1659,1660],"online retailer for electronics","online-händler für technik",{"_uid":1662,"link":1663,"logo":1670,"text":1674,"client":1672,"service":39,"headline":1675,"industry":1676,"component":1419,"kpi_label":1677,"kpi_value":1678,"reading_time":1461,"matchNames":1679},"7d2e9a41-3b6c-4f58-9e1a-5c0b8d7f2a31",{"id":1664,"url":26,"linktype":36,"fieldtype":37,"cached_url":1665,"story":1666},"98275858-3e48-4317-bd0c-f80caf67d1c3","en/case-studies/case-study-thomas-sabo",{"name":1667,"id":1668,"uuid":1664,"slug":1669,"url":1665,"full_slug":1665,"_stopResolving":98},"Case Study Thomas Sabo",234050686496222,"case-study-thomas-sabo",{"id":1671,"alt":1672,"filename":1673,"fieldtype":28,"is_external_url":30},23160201,"Thomas Sabo","https://a.storyblok.com/f/328018/255x128/43222ef0c9/thomas-sabo.png","A MotivationLab showed what makes jewelry buyers uneasy online. The strongest levers came from consumer psychology and were proven in A/B tests.","More orders, because the shop removes doubt.","Jewelry D2C","Additional revenue 2017 to 2019","> €4.5 million",[1680],"thomas sabo",1793138214981]