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That's why we start with your application flow and your customer data instead of a checklist.",{"id":91,"alt":91,"name":26,"focus":91,"title":91,"source":91,"filename":26,"copyright":91,"fieldtype":28,"meta_data":780},{},[],"section-features__card","richtext-boxes",[],{"_uid":786,"head":787,"cards":803,"theme":96,"alignment":616,"component":905,"cards_per_row":906,"icon_position":616,"action_buttons":907,"bordered_cards":98},"b0000000-0000-4000-8000-000000000120",[788],{"_uid":789,"kicker":790,"headline":791,"component":399,"subheadline":800,"show_top_line":98},"b0000000-0000-4000-8000-000000000121","What sets banking apart",{"type":391,"content":792},[793],{"type":571,"attrs":794,"content":795},{"level":755},[796],{"text":797,"type":398,"marks":798},"Six factors that set banking and insurance apart from e-commerce",[799],{"type":579},{"type":391,"content":801},[802],{"type":394},[804,820,837,854,871,888],{"tag":805,"_uid":806,"icon":807,"text":812,"button":818,"headline":819,"component":782},"FACTOR 01","b0000000-0000-4000-8000-000000000122",{"id":808,"alt":809,"name":26,"focus":26,"title":809,"source":26,"filename":810,"copyright":26,"fieldtype":28,"meta_data":811,"is_external_url":30},23160798,"Heart","https://a.storyblok.com/f/328018/150x150/edea3c407c/herz-heller-bg.svg",{},{"type":391,"content":813},[814],{"type":394,"content":815},[816],{"text":817,"type":398},"Before anyone enters income, tax ID or bank details, they have to trust the provider. 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That often has more impact than a shorter form.",[],"Required fields that have to stay",{"tag":838,"_uid":839,"icon":840,"text":846,"button":852,"headline":853,"component":782},"FACTOR 03","b0000000-0000-4000-8000-000000000124",{"id":841,"alt":842,"name":26,"focus":26,"title":843,"source":26,"filename":844,"copyright":26,"fieldtype":28,"meta_data":845,"is_external_url":30},23160843,"Hand-drawn globe with several red dots connected by black lines","Connection","https://a.storyblok.com/f/328018/150x150/94bb950f32/verbindung-heller-bg.svg",{},{"type":391,"content":847},[848],{"type":394,"content":849},[850],{"text":851,"type":398},"Video identification, PostIdent or eID take people out of your flow. This is where many customers drop out who were almost done. How well you prepare them for this step decides who comes back.",[],"The break at identity verification",{"tag":855,"_uid":856,"icon":857,"text":863,"button":869,"headline":870,"component":782},"FACTOR 04","b0000000-0000-4000-8000-000000000125",{"id":858,"alt":859,"name":26,"focus":26,"title":860,"source":26,"filename":861,"copyright":26,"fieldtype":28,"meta_data":862,"is_external_url":30},23160781,"Icon of a glowing light bulb","Light bulb","https://a.storyblok.com/f/328018/150x150/7aa2422bd7/gluehbirne-heller-bg.svg",{},{"type":391,"content":864},[865],{"type":394,"content":866},[867],{"text":868,"type":398},"Interest rates, fees, terms and plans need explaining. If people don't understand the product, they either don't decide at all or choose the wrong one, and that gets canceled later.",[],"A product you have to understand",{"tag":872,"_uid":873,"icon":874,"text":880,"button":886,"headline":887,"component":782},"FACTOR 05","b0000000-0000-4000-8000-000000000126",{"id":875,"alt":876,"name":26,"focus":26,"title":877,"source":26,"filename":878,"copyright":26,"fieldtype":28,"meta_data":879,"is_external_url":30},23160847,"Three stylized fish, one swimming in the opposite direction","USP","https://a.storyblok.com/f/328018/150x150/147d23c368/usp-heller-bg.svg",{},{"type":391,"content":881},[882],{"type":394,"content":883},[884],{"text":885,"type":398},"Customers come from comparison portals and go back to them. Your product page has to win that comparison, and the best interest rate alone rarely does it.",[],"Comparing is the norm",{"tag":889,"_uid":890,"icon":891,"text":897,"button":903,"headline":904,"component":782},"FACTOR 06","b0000000-0000-4000-8000-000000000127",{"id":892,"alt":893,"name":26,"focus":26,"title":894,"source":26,"filename":895,"copyright":26,"fieldtype":28,"meta_data":896,"is_external_url":30},23160837,"Telephone receiver with wavy lines","Phone","https://a.storyblok.com/f/328018/150x150/f67540e1a8/telefon-heller-bg.svg",{},{"type":391,"content":898},[899],{"type":394,"content":900},[901],{"text":902,"type":398},"Many sales close in a branch, with an intermediary or over the phone. Tests therefore need tracking that follows the lead through to the contract.",[],"The sale often closes offline","section-features-1","3",[],{"_uid":909,"head":910,"steps":929,"theme":96,"component":991,"action_buttons":992},"b0000000-0000-4000-8000-000000000130",[911],{"_uid":912,"kicker":913,"headline":914,"component":399,"subheadline":923,"show_top_line":98},"b0000000-0000-4000-8000-000000000131","Where we optimize",{"type":391,"content":915},[916],{"type":571,"attrs":917,"content":918},{"level":755},[919],{"text":920,"type":398,"marks":921},"From product comparison to cross-sell: Where prospects drop off",[922],{"type":579},{"type":391,"content":924},[925],{"type":394,"content":926},[927],{"text":928,"type":398},"We map your specific journey and test the stages that move completions. We don't have a standard program that we apply to every bank the same way.",[930,941,951,961,971,981],{"_uid":931,"text":932,"kicker":938,"component":939,"subheadline":940},"b0000000-0000-4000-8000-000000000132",{"type":391,"content":933},[934],{"type":394,"content":935},[936],{"text":937,"type":398},"Make the benefit clear, show terms in an understandable way, reduce uncertainty. Typical tests: how terms are presented, comparison tables, trust signals right at the application button.","01","section-process__step","Product pages and comparison",{"_uid":942,"text":943,"kicker":949,"component":939,"subheadline":950},"b0000000-0000-4000-8000-000000000133",{"type":391,"content":944},[945],{"type":394,"content":946},[947],{"text":948,"type":398},"Loan, plan and savings calculators are often the entry point to the decision. Typical tests: defaults, number of inputs, result display with a clear next action.","02","Calculators and product finders",{"_uid":952,"text":953,"kicker":959,"component":939,"subheadline":960},"b0000000-0000-4000-8000-000000000134",{"type":391,"content":954},[955],{"type":394,"content":956},[957],{"text":958,"type":398},"This is the biggest lever. Typical tests: order of steps, explanatory text for required fields, progress indicator, saving progress on mobile.","03","Application flow",{"_uid":962,"text":963,"kicker":969,"component":939,"subheadline":970},"b0000000-0000-4000-8000-000000000135",{"type":391,"content":964},[965],{"type":394,"content":966},[967],{"text":968,"type":398},"The switch to video identification, PostIdent or eID is the most critical moment of the flow. We test the preparation for this step, the choice of method and winning back people who drop off.","04","Identity verification",{"_uid":972,"text":973,"kicker":979,"component":939,"subheadline":980},"b0000000-0000-4000-8000-000000000136",{"type":391,"content":974},[975],{"type":394,"content":976},[977],{"text":978,"type":398},"An opened account is not yet an active customer. We test the path to first use: activating the card, moving the salary deposit, setting up the first savings plan.","05","Onboarding and activation",{"_uid":982,"text":983,"kicker":989,"component":939,"subheadline":990},"b0000000-0000-4000-8000-000000000137",{"type":391,"content":984},[985],{"type":394,"content":986},[987],{"text":988,"type":398},"The customer area and the app often hold more revenue than the first sale. Personalization by product holdings and life stage makes the next purchase more likely.","06","Cross-sell and existing customers","section-process-1",[],{"_uid":994,"head":995,"cards":1014,"theme":96,"alignment":616,"component":905,"cards_per_row":1087,"icon_position":616,"action_buttons":1088,"bordered_cards":30},"b0000000-0000-4000-8000-000000000140",[996],{"_uid":997,"kicker":998,"headline":999,"component":399,"subheadline":1008,"show_top_line":98},"b0000000-0000-4000-8000-000000000141","Consumer psychology instead of best practices",{"type":391,"content":1000},[1001],{"type":571,"attrs":1002,"content":1003},{"level":755},[1004],{"text":1005,"type":398,"marks":1006},"The psychology behind a completed application",[1007],{"type":579},{"type":391,"content":1009},[1010],{"type":394,"content":1011},[1012],{"text":1013,"type":398},"Before we test, we understand why your customers hesitate. Our Behavior Pattern Model provides evidence-based Behavior Patterns for this. For banking and insurance, these five are decisive.",[1015,1031,1047,1063,1075],{"tag":26,"_uid":1016,"icon":1017,"text":1023,"button":1029,"headline":1030,"component":782},"b0000000-0000-4000-8000-000000000142",{"id":1018,"alt":1019,"name":26,"focus":26,"title":1020,"source":26,"filename":1021,"copyright":26,"fieldtype":28,"meta_data":1022,"is_external_url":30},23160831,"Hand-drawn mountain landscape with a red and white peak and a flag on the summit","Vision","https://a.storyblok.com/f/328018/150x150/93cfa6946a/vision-heller-bg.svg",{},{"type":391,"content":1024},[1025],{"type":394,"content":1026},[1027],{"text":1028,"type":398},"“What if I make the wrong decision?” Hypothesis: Free cancellation and the right of withdrawal right at the application button increase application starts.",[],"Loss aversion and zero-risk bias",{"tag":26,"_uid":1032,"icon":1033,"text":1039,"button":1045,"headline":1046,"component":782},"b0000000-0000-4000-8000-000000000143",{"id":1034,"alt":1035,"name":26,"focus":26,"title":1036,"source":26,"filename":1037,"copyright":26,"fieldtype":28,"meta_data":1038,"is_external_url":30},23160799,"Three people side by side, each with a star underneath","Understanding customer needs","https://a.storyblok.com/f/328018/150x150/02138a981e/kundenbeduerfnis-verstehen-heller-bg.svg",{},{"type":391,"content":1040},[1041],{"type":394,"content":1042},[1043],{"text":1044,"type":398},"“Do people like me do it this way too?” Hypothesis: Customer numbers and reviews that match the target group reduce drop-offs before the application.",[],"Social proof",{"tag":26,"_uid":1048,"icon":1049,"text":1055,"button":1061,"headline":1062,"component":782},"b0000000-0000-4000-8000-000000000144",{"id":1050,"alt":1051,"name":26,"focus":26,"title":1052,"source":26,"filename":1053,"copyright":26,"fieldtype":28,"meta_data":1054,"is_external_url":30},23160846,"Hand-drawn bar chart with five rising red-filled columns and a black upward arrow above","Uplift","https://a.storyblok.com/f/328018/150x150/3a2fcd69b9/uplift-heller-bg.svg",{},{"type":391,"content":1056},[1057],{"type":394,"content":1058},[1059],{"text":1060,"type":398},"“Is that a good rate?” Hypothesis: A reference value such as the market average increases the perceived attractiveness of your own offer.",[],"Anchoring",{"tag":26,"_uid":1064,"icon":1065,"text":1067,"button":1073,"headline":1074,"component":782},"b0000000-0000-4000-8000-000000000145",{"id":858,"alt":859,"name":26,"focus":26,"title":860,"source":26,"filename":861,"copyright":26,"fieldtype":28,"meta_data":1066,"is_external_url":30},{},{"type":391,"content":1068},[1069],{"type":394,"content":1070},[1071],{"text":1072,"type":398},"“Which of the four plans fits me?” Hypothesis: A recommended preselection after two short questions reduces drop-offs and later plan changes.",[],"Decision paralysis",{"tag":26,"_uid":1076,"icon":1077,"text":1079,"button":1085,"headline":1086,"component":782},"b0000000-0000-4000-8000-000000000146",{"id":841,"alt":842,"name":26,"focus":26,"title":843,"source":26,"filename":844,"copyright":26,"fieldtype":28,"meta_data":1078,"is_external_url":30},{},{"type":391,"content":1080},[1081],{"type":394,"content":1082},[1083],{"text":1084,"type":398},"“I've already entered so much.” Hypothesis: Easy first steps such as desired amount and term before the personal data increase application completion.",[],"Commitment and consistency","2",[],{"_uid":1090,"head":1091,"cards":1109,"theme":96,"alignment":616,"component":905,"cards_per_row":1087,"icon_position":616,"action_buttons":1139,"bordered_cards":98},"b0000000-0000-4000-8000-000000000150",[1092],{"_uid":1093,"kicker":634,"headline":1094,"component":399,"subheadline":1103,"show_top_line":98},"b0000000-0000-4000-8000-000000000151",{"type":391,"content":1095},[1096],{"type":571,"attrs":1097,"content":1098},{"level":755},[1099],{"text":1100,"type":398,"marks":1101},"From the first test series to your own conversion team",[1102],{"type":579},{"type":391,"content":1104},[1105],{"type":394,"content":1106},[1107],{"text":1108,"type":398},"Consorsbank has worked with us since 2013. We designed and implemented A/B tests there and, in parallel, handed over methodology and statistics to the team. That grew into a conversion engineering team of their own.",[1110,1126],{"tag":26,"_uid":1111,"icon":1112,"text":1118,"button":1124,"headline":1125,"component":782},"b0000000-0000-4000-8000-000000000152",{"id":1113,"alt":1114,"name":26,"focus":26,"title":1115,"source":26,"filename":1116,"copyright":26,"fieldtype":28,"meta_data":1117,"is_external_url":30},23160786,"Two hands shaking","Handshake","https://a.storyblok.com/f/328018/150x150/3812935813/handshake-heller-bg.svg",{},{"type":391,"content":1119},[1120],{"type":394,"content":1121},[1122],{"text":1123,"type":398},"The collaboration has been running for more than twelve years. It combines hands-on testing with building know-how in-house.",[],"Partner of Consorsbank since 2013",{"tag":26,"_uid":1127,"icon":1128,"text":1131,"button":1137,"headline":1138,"component":782},"b0000000-0000-4000-8000-000000000153",{"id":1018,"alt":1129,"name":26,"focus":26,"title":1020,"source":26,"filename":1021,"copyright":26,"fieldtype":28,"meta_data":1130,"is_external_url":30},"Hand-drawn mountain landscape with a flag on the summit",{},{"type":391,"content":1132},[1133],{"type":394,"content":1134},[1135],{"text":1136,"type":398},"The bank now tests with its own capacity. We passed on methodology and statistics instead of building a dependency.",[],"Its own conversion engineering team",[1140],{"_uid":1141,"buttons":1142,"caption":1151,"component":642,"caption_position":616},"b0000000-0000-4000-8000-000000000154",[1143],{"_uid":1144,"icon":625,"link":1145,"text":1150,"intent":635,"component":375,"icon_position":376},"b0000000-0000-4000-8000-000000000155",{"id":179,"url":26,"linktype":36,"fieldtype":37,"cached_url":180,"story":1146},{"name":1147,"id":1148,"uuid":179,"slug":1149,"url":180,"full_slug":180,"_stopResolving":98},"Case Study Overview",234050672303579,"case-study-overview","All case studies",{"type":391,"content":1152},[1153],{"type":394},{"_uid":1155,"head":1156,"theme":96,"alignment":26,"component":1171,"testimonials":1172,"action_buttons":1183},"362d3608-efa0-4e75-af17-6f1486da8cff",[1157],{"_uid":1158,"kicker":1159,"headline":1160,"component":399,"subheadline":1168,"show_top_line":98},"4a7c7a12-82f5-40bf-8eec-3ddad6a2d8fd","Voices from Banking & Finance",{"type":391,"content":1161},[1162],{"type":394,"content":1163},[1164],{"text":1165,"type":398,"marks":1166},"What our clients in Banking & Finance say",[1167],{"type":579},{"type":391,"content":1169},[1170],{"type":394},"section-testimonial-2",[1173],{"_uid":1174,"logo":1175,"text":1177,"component":1178,"author_name":1179,"author_image":1180,"author_position":1182},"b0000000-0000-4000-8000-000000000161",{"id":665,"alt":666,"name":26,"focus":26,"title":666,"source":26,"filename":667,"copyright":26,"fieldtype":28,"meta_data":1176,"is_external_url":30},{},"konversionsKRAFT is consulting for us that doesn't feel like standard consulting: They think like entrepreneurs instead of just delivering numbers, and that shows us blind spots we no longer see ourselves.","section-testimonial__item","Denis Sulejmanov",{"id":91,"alt":91,"name":26,"focus":91,"title":91,"source":91,"filename":26,"copyright":91,"fieldtype":28,"meta_data":1181},{},"AXA Konzern AG",[],{"_uid":1185,"head":1186,"list":1203,"theme":615,"alignment":616,"component":1220,"action_buttons":1221},"164c95ec-f169-46c2-b71b-bc294a3c0219",[1187],{"_uid":1188,"kicker":1189,"headline":1190,"component":399,"subheadline":1197,"show_top_line":98},"b3b4ca45-9a12-43e8-8cd6-fa980f7d8dfe","How we work with banks and insurers",{"type":391,"content":1191},[1192],{"type":571,"attrs":1193,"content":1194},{"level":755},[1195],{"text":1196,"type":398},"Diagnosis and implementation from a single source",{"type":391,"content":1198},[1199],{"type":394,"content":1200},[1201],{"text":1202,"type":398},"A recommendation nobody implements doesn't produce a single completion. Implementation without diagnosis builds what was ordered without checking whether it solves the problem. We provide the psychological diagnosis, implement, and stay until it works. And we tell you when something isn't working.",[1204,1208,1211,1214,1217],{"_uid":1205,"icon":1206,"text":1207,"component":598},"00f08576-2525-4377-81e5-0be310057ed3","check","Enabling and in-housing: We build team, process and tooling until your people test on their own. Consorsbank and freenet built their own conversion teams this way.",{"_uid":1209,"icon":1206,"text":1210,"component":598},"b52b1532-bed7-4fca-b66e-be4bca90f78d","Full service experimentation: Research, hypotheses, design, development, QA and analysis with sound statistics, when you lack capacity or want to build it.",{"_uid":1212,"icon":1206,"text":1213,"component":598},"aed45419-c5f3-40f2-9198-fc1b0c3ca862","Redesign validation: test-based validation of the critical steps of a new application flow or app.",{"_uid":1215,"icon":1206,"text":1216,"component":598},"2ea8f198-2f26-472d-984b-40bd6673433d","Personalization: Segmentation by product holdings, life stage and purchase stage, on the website and in the customer area.",{"_uid":1218,"icon":1206,"text":1219,"component":598},"69f58c80-98db-46f8-906e-11c7b2d4d8b5","Enterprise-proven: Server-side testing, consent-compliant tracking and coordination with IT security, privacy and compliance are routine for us.","section-cta-2",[1222],{"_uid":1223,"buttons":1224,"caption":1232,"component":642,"caption_position":616},"b0000000-0000-4000-8000-000000000171",[1225],{"_uid":1226,"icon":625,"link":1227,"text":1231,"intent":635,"component":375,"icon_position":376},"b0000000-0000-4000-8000-000000000172",{"id":124,"url":26,"linktype":36,"fieldtype":37,"cached_url":125,"story":1228},{"name":39,"id":1229,"uuid":124,"slug":1230,"url":125,"full_slug":125,"_stopResolving":98},234017881727981,"conversion-optimization","More about our conversion optimization",{"type":391,"content":1233},[1234],{"type":394},{"cta":1236,"_uid":1237,"head":1238,"items":1254,"theme":96,"avatars":1310,"alignment":616,"component":1311,"contact_links":1312,"bordered_cards":98},[],"b0000000-0000-4000-8000-000000000180",[1239],{"_uid":1240,"kicker":1241,"headline":1242,"component":399,"subheadline":1251,"show_top_line":98},"b0000000-0000-4000-8000-000000000181","Banking CRO FAQ",{"type":391,"content":1243},[1244],{"type":571,"attrs":1245,"content":1246},{"level":755},[1247],{"text":1248,"type":398,"marks":1249},"Frequently asked questions about conversion optimization for banks and insurers",[1250],{"type":579},{"type":391,"content":1252},[1253],{"type":394},[1255,1265,1274,1283,1292,1301],{"_uid":1256,"answer":1257,"question":1263,"component":1264},"b0000000-0000-4000-8000-000000000182",{"type":391,"content":1258},[1259],{"type":394,"content":1260},[1261],{"text":1262,"type":398},"Yes. We test presentation, order, explanation and design. Required information, consents and legally mandated texts stay fully intact in every variant. We clear variants that touch legal text with your legal or compliance department before launch.","Is testing even allowed in a regulated application flow?","section-faq__item",{"_uid":1266,"answer":1267,"question":1273,"component":1264},"b0000000-0000-4000-8000-000000000183",{"type":391,"content":1268},[1269],{"type":394,"content":1270},[1271],{"text":1272,"type":398},"Yes. Server-side testing, consent management and multiple brands and markets in one setup are standard projects for us with large enterprises in banking, insurance, telecommunications and retail.","Do you work with our IT security and privacy teams?",{"_uid":1275,"answer":1276,"question":1282,"component":1264},"b0000000-0000-4000-8000-000000000184",{"type":391,"content":1277},[1278],{"type":394,"content":1279},[1280],{"text":1281,"type":398},"Yes, with an adapted method. We test where the sample is large, meaning on product pages, in calculators and at the start of the application flow. We also measure intermediate steps instead of just the completion, and add user research. Statistical planning shows up front which effects are even detectable.","Does A/B testing work with few completions?",{"_uid":1284,"answer":1285,"question":1291,"component":1264},"b0000000-0000-4000-8000-000000000185",{"type":391,"content":1286},[1287],{"type":394,"content":1288},[1289],{"text":1290,"type":398},"We connect behavior on the website with lead quality. Applications and inquiries are tracked through to the contract in the CRM, and we evaluate tests on signed contracts and contribution margin instead of submitted forms.","How do you measure sales that close in a branch or with an intermediary?",{"_uid":1293,"answer":1294,"question":1300,"component":1264},"b0000000-0000-4000-8000-000000000186",{"type":391,"content":1295},[1296],{"type":394,"content":1297},[1298],{"text":1299,"type":398},"Often yes, and we help with that. That's exactly our enabling model: We help build team, process and tooling instead of creating a dependency. What an internal team rarely brings is the consumer psychology diagnosis and statistical validation. We pass on both until your people can do it themselves. Clients like freenet and Consorsbank built their own conversion teams this way.","Shouldn't we build this ourselves?",{"_uid":1302,"answer":1303,"question":1309,"component":1264},"b0000000-0000-4000-8000-000000000187",{"type":391,"content":1304},[1305],{"type":394,"content":1306},[1307],{"text":1308,"type":398},"With the Rapid Growth Engine, the first test can run after about two weeks, depending on your approval process. Reliable patterns show up after about three months. An enabling program is designed to run six to twelve months, until your team works independently.","How quickly will we see first results?",[],"section-faq-1",[],{"_uid":1314,"head":1315,"theme":96,"title":1336,"height":1337,"source":1338,"alignment":742,"component":1339,"height_mobile":1340},"15ab890f-db20-411f-96a0-5009e78b520c",[1316],{"_uid":1317,"kicker":1318,"headline":1319,"component":399,"icon_name":26,"subheadline":1329,"show_top_line":98,"action_buttons":1335,"headline_width":26},"83ccfa9e-4223-49cd-b5ff-e9ec38ba38cd","Get in touch",{"type":391,"attrs":1320,"content":1321},{"backgroundColor":91},[1322],{"type":571,"attrs":1323,"content":1324},{"level":755,"textAlign":91},[1325],{"text":1326,"type":398,"marks":1327},"We'll show you where your customers drop off",[1328],{"type":579},{"type":391,"content":1330},[1331],{"type":394,"content":1332},[1333],{"text":1334,"type":398},"In 30 minutes, we walk through your completion flow together: product page, calculator, application or identity verification. 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That turned the risk of a relaunch into a measurable gain.","A redesign that brings in revenue instead of costing it.","Shoes","Uplift after the redesign","+16.2%",[1873],"görtz",{"_uid":1875,"link":1876,"logo":1881,"text":1884,"client":215,"service":1669,"headline":1885,"industry":1886,"component":1671,"kpi_label":1887,"kpi_value":1888,"anonymized":30,"reading_time":1692,"matchNames":1889},"c3e6a8b2-4d9f-4e3c-9a5b-7f0c2d8e9a03",{"id":213,"url":26,"linktype":36,"fieldtype":37,"cached_url":214,"story":1877},{"name":1878,"id":1879,"uuid":213,"slug":1880,"url":214,"full_slug":214,"_stopResolving":98},"Case Study Pferdesporthaus Loesdau",234050718834149,"case-study-loesdau",{"id":1882,"alt":215,"filename":1883,"fieldtype":28,"is_external_url":30},23160181,"https://a.storyblok.com/f/328018/255x128/c05ea07246/loesdau.png","As an external growth team, we increased the speed and hit rate of testing. Out of that came our model for fast testing in D2C.","Four times as many tests, because small sprints learn faster.","Equestrian sports","ROI in two years","1,493%",[1890],"pferdesporthaus loesdau",{"_uid":1892,"link":1893,"logo":1900,"text":1904,"client":1902,"service":1905,"headline":1906,"industry":1907,"component":1671,"kpi_label":1908,"kpi_value":1909,"reading_time":1674,"matchNames":1910},"5dc62546-51ea-44bd-b43e-70626d59c50b",{"id":1894,"url":26,"linktype":36,"fieldtype":37,"cached_url":1895,"story":1896},"5af0e02b-b8c3-4979-b973-1b63bf547540","en/case-studies/case-study-betzold",{"name":1897,"id":1898,"uuid":1894,"slug":1899,"url":1895,"full_slug":1895,"_stopResolving":98},"Case Study Betzold",234050732010984,"case-study-betzold",{"id":1901,"alt":1902,"filename":1903,"fieldtype":28,"is_external_url":30},23160123,"Betzold","https://a.storyblok.com/f/328018/255x128/a7d0516bd0/betzold.png","Concept and shop module were each built in one week. After five weeks of testing, the benefit of the new personalization was proven.","Personalization & MVP","An MVP in two weeks instead of a major project.","School supplies","higher conversion rate","+32%",[1911],"betzold",{"_uid":1913,"link":1914,"logo":1921,"text":1925,"client":1923,"service":46,"headline":1926,"industry":1927,"component":1671,"kpi_label":1928,"kpi_value":1929,"reading_time":744,"matchNames":1930},"849c59ca-28e6-42dc-8b8d-1623a0535718",{"id":1915,"url":26,"linktype":36,"fieldtype":37,"cached_url":1916,"story":1917},"e066c188-fee6-4ba4-949c-29343989217e","en/case-studies/case-study-aldi-sued-personalization",{"name":1918,"id":1919,"uuid":1915,"slug":1920,"url":1916,"full_slug":1916,"_stopResolving":98},"Case Study ALDI SÜD Personalization",234050736430569,"case-study-aldi-sued-personalization",{"id":1922,"alt":1923,"filename":1924,"fieldtype":28,"is_external_url":30},23160151,"ALDI SÜD","https://a.storyblok.com/f/328018/299x150/c54d5ba064/aldi-sued.svg","Each channel got its own roadmap with prioritized use cases. Dependencies between channels are now visible and plannable.","Personalization across all channels with one shared plan.","Grocery retail","per channel as a starting point","3 segments",[1931],"aldi süd",{"_uid":1933,"link":1934,"text":1941,"client":1942,"service":1943,"headline":1944,"industry":1689,"component":1671,"kpi_label":1945,"kpi_value":1946,"anonymized":98,"reading_time":906,"matchNames":1947},"d4f7b9c3-5e0a-4f4d-8b6c-8a1d3e9f0b04",{"id":1935,"url":26,"linktype":36,"fieldtype":37,"cached_url":1936,"story":1937},"becf2b6c-55aa-4b84-b6b2-c9b3b4d664f2","en/case-studies/case-study-campaign-pretest",{"name":1938,"id":1939,"uuid":1935,"slug":1940,"url":1936,"full_slug":1936,"_stopResolving":98},"Case Study Campaign Pretest Electronics Retailer (anonymous)",234050710150627,"case-study-campaign-pretest","Motifs and messages of a large image campaign were compared with the target audience in advance, including across markets.","Online retailer for electronics","Online marketing","Test in a panel first, then run the campaign.","Purchase interest from the stronger motif","+6.7%",[1948,1949],"online retailer for electronics","online-händler für technik",{"_uid":1951,"link":1952,"logo":1959,"text":1963,"client":1961,"service":39,"headline":1964,"industry":1965,"component":1671,"kpi_label":1966,"kpi_value":1967,"reading_time":744,"matchNames":1968},"7d2e9a41-3b6c-4f58-9e1a-5c0b8d7f2a31",{"id":1953,"url":26,"linktype":36,"fieldtype":37,"cached_url":1954,"story":1955},"98275858-3e48-4317-bd0c-f80caf67d1c3","en/case-studies/case-study-thomas-sabo",{"name":1956,"id":1957,"uuid":1953,"slug":1958,"url":1954,"full_slug":1954,"_stopResolving":98},"Case Study Thomas Sabo",234050686496222,"case-study-thomas-sabo",{"id":1960,"alt":1961,"filename":1962,"fieldtype":28,"is_external_url":30},23160201,"Thomas Sabo","https://a.storyblok.com/f/328018/255x128/43222ef0c9/thomas-sabo.png","A MotivationLab showed what makes jewelry buyers uneasy online. The strongest levers came from consumer psychology and were proven in A/B tests.","More orders, because the shop removes doubt.","Jewelry D2C","Additional revenue 2017 to 2019","> €4.5 million",[1969],"thomas sabo","\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" width=\"1em\" height=\"1em\" fill=\"currentColor\" viewBox=\"0 0 256 256\">\u003Cpath d=\"M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z\">\u003C/path>\u003C/svg>","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z\" fill=\"currentColor\"/>\n\u003C/svg>\n",1793138215863]