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Three questions are worth asking before you trust numbers like these:",[],[950],{"_uid":951,"text":952,"component":992},"cbf80f5e-7078-48c4-a2a7-ca068186a33f",{"type":391,"attrs":953,"content":954},{"backgroundColor":91},[955],{"type":956,"content":957},"bullet_list",[958,970,981],{"type":959,"content":960},"list_item",[961],{"type":394,"attrs":962,"content":963},{"textAlign":91},[964,968],{"text":965,"type":398,"marks":966},"When was the test stopped?",[967],{"type":904},{"text":969,"type":398}," Anyone who ends tests before reaching the required sample size produces fast \"winners\" and wrong decisions that cost money in the shop later.",{"type":959,"content":971},[972],{"type":394,"attrs":973,"content":974},{"textAlign":91},[975,979],{"text":976,"type":398,"marks":977},"What does a high win rate really tell you?",[978],{"type":904},{"text":980,"type":398}," A win rate well above 50% usually means: not enough boldness in testing. 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With ultra-agile, AI-supported A/B testing and our expertise in consumer psychology, we get more out of your existing traffic, faster. ROI values between 500 and 1,000% are the norm for our clients.",[],"More from existing traffic: conversion optimization",{"tag":26,"_uid":1151,"icon":1152,"text":1158,"button":1166,"headline":1167,"component":778},"2ea75775-2676-4e0b-a5b7-aaccfa8cd4d5",{"id":1153,"alt":1154,"name":26,"focus":26,"title":1155,"source":26,"filename":1156,"copyright":26,"fieldtype":28,"meta_data":1157,"is_external_url":30},23160829,"Hand-drawn signpost with two red arrow signs pointing in opposite directions","Approach","https://a.storyblok.com/f/328018/150x150/40f97f9bdc/vorgehen-heller-bg.svg",{"alt":1154,"title":1155,"source":26,"copyright":26},{"type":391,"attrs":1159,"content":1160},{"backgroundColor":91},[1161],{"type":394,"attrs":1162,"content":1163},{"textAlign":91},[1164],{"text":1165,"type":398},"Anyone who understands purchase motives sells without discounts. With our 4-level model for personalization, we turn anonymous traffic into returning customers. At hessnatur, motive-based personalization led to a +12% and +9% revenue uplift per customer type compared to the control group.",[],"Customer retention through personalization",{"tag":26,"_uid":1169,"icon":1170,"text":1176,"button":1184,"headline":1185,"component":778},"3db4e0de-5610-4f8d-9f16-b3d3c83b8942",{"id":1171,"alt":1172,"name":26,"focus":26,"title":1173,"source":26,"filename":1174,"copyright":26,"fieldtype":28,"meta_data":1175,"is_external_url":30},23160846,"Hand-drawn bar chart with five red-filled, rising columns and a black upward arrow above them","Uplift","https://a.storyblok.com/f/328018/150x150/3a2fcd69b9/uplift-heller-bg.svg",{"alt":1172,"title":1173,"source":26,"copyright":26},{"type":391,"attrs":1177,"content":1178},{"backgroundColor":91},[1179],{"type":394,"attrs":1180,"content":1181},{"textAlign":91},[1182],{"text":1183,"type":398},"Behavioral sciences and data-driven analyses reveal why customers buy or drop off. These insights flow directly into assortment, communication, and customer journey.",[],"Customer understanding as a growth engine",{"tag":26,"_uid":1187,"icon":1188,"text":1194,"button":1202,"headline":1203,"component":778},"e7fe63b2-d691-4e14-b132-86d3b1d72c30",{"id":1189,"alt":1190,"name":26,"focus":26,"title":1191,"source":26,"filename":1192,"copyright":26,"fieldtype":28,"meta_data":1193,"is_external_url":30},23160835,"Trophy with a star in the middle","Trophy","https://a.storyblok.com/f/328018/150x150/f8c216002a/pokal-heller-bg.svg",{"alt":1190,"title":1191,"source":26,"copyright":26},{"type":391,"attrs":1195,"content":1196},{"backgroundColor":91},[1197],{"type":394,"attrs":1198,"content":1199},{"textAlign":91},[1200],{"text":1201,"type":398},"Years of experience with brands that combine conviction and environmental sustainability with business success, instead of positioning themselves on price.",[],"Brand & sustainability as differentiation","2",[],{"_uid":1207,"head":1208,"theme":96,"alignment":26,"component":1100,"testimonials":1209,"action_buttons":1219},"362d3608-efa0-4e75-af17-6f1486da8cff",[],[1210],{"_uid":1211,"logo":1212,"text":1214,"component":1106,"author_name":1215,"author_image":1216,"author_position":1218},"d434f9cd-b59d-45af-8fb4-ef5913ddb996",{"id":91,"alt":91,"name":26,"focus":91,"title":91,"filename":91,"copyright":91,"fieldtype":28,"meta_data":1213,"is_external_url":30},{},"D2C brands have the most direct line to the customer, and often use it the least. If you understand why customers buy, you no longer have to sell through discounts. That's exactly where we come in: understand customer motives, personalize experiences, grow profitably.","André Morys",{"id":91,"alt":91,"name":26,"focus":91,"title":91,"filename":91,"copyright":91,"fieldtype":28,"meta_data":1217},{},"CEO konversionsKRAFT",[],{"_uid":1221,"head":1222,"list":1236,"theme":602,"alignment":627,"component":737,"action_buttons":1253},"164c95ec-f169-46c2-b71b-bc294a3c0219",[1223],{"_uid":1224,"kicker":1225,"headline":1226,"component":399,"subheadline":1233,"show_top_line":98},"b3b4ca45-9a12-43e8-8cd6-fa980f7d8dfe","Good reasons to work together",{"type":391,"content":1227},[1228],{"type":571,"attrs":1229,"content":1230},{"level":1004},[1231],{"text":1232,"type":398},"What makes konversionsKRAFT different?",{"type":391,"content":1234},[1235],{"type":394},[1237,1241,1244,1247,1250],{"_uid":1238,"icon":1239,"text":1240,"component":589},"00f08576-2525-4377-81e5-0be310057ed3","check","Specialization in brands with direct customer access: deep understanding of D2C 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The messaging adapts long before checkout begins.","Recognizing customer types before anyone logs in.","Electronics","more revenue","+18.2%",[208],{"_uid":1075,"link":1707,"logo":1709,"text":1081,"client":1079,"service":46,"headline":1082,"industry":1083,"component":1022,"kpi_label":1084,"kpi_value":1085,"reading_time":712,"matchNames":1710},{"id":674,"url":26,"linktype":36,"fieldtype":37,"cached_url":675,"story":1708},{"name":677,"id":678,"uuid":674,"slug":679,"url":675,"full_slug":675,"_stopResolving":98},{"id":681,"alt":1079,"filename":683,"fieldtype":28,"is_external_url":30},[1079],{"_uid":1712,"link":1713,"text":1718,"client":194,"service":39,"headline":1719,"industry":1083,"component":1022,"kpi_label":1720,"kpi_value":1721,"anonymized":98,"reading_time":1073,"matchNames":1722},"a1c4e6f0-2b7d-4c1a-9e3f-5d8a0b6c7e01",{"id":192,"url":26,"linktype":36,"fieldtype":37,"cached_url":193,"story":1714},{"name":1715,"id":1716,"uuid":192,"slug":1717,"url":193,"full_slug":193,"_stopResolving":98},"Case Study Well-known German Fashion Brand (anonymous)",234050723180006,"case-study-fashion-brand-testing-program","A Motivation Lab showed why customers hesitate in the shop. From that grew a program of 50 to 60 experiments a year.","Customers preferred buying in the store. That became a test.","Net revenue in three years","+€44.88 million",[1723,1724],"well-known german fashion brand","bekannte deutsche modemarke",{"_uid":1726,"link":1727,"logo":1732,"text":1735,"client":201,"service":39,"headline":1736,"industry":261,"component":1022,"kpi_label":1737,"kpi_value":1738,"reading_time":1059,"matchNames":1739},"238e85bd-6a47-4370-ba96-7dbf85ba93c3",{"id":199,"url":26,"linktype":36,"fieldtype":37,"cached_url":200,"story":1728},{"name":1729,"id":1730,"uuid":199,"slug":1731,"url":200,"full_slug":200,"_stopResolving":98},"Case Study freenet AG",234050740841962,"case-study-freenet-ag",{"id":1733,"alt":201,"filename":1734,"fieldtype":28,"is_external_url":30},23160144,"https://a.storyblok.com/f/328018/255x128/f1adafe85a/freenet.png","A proof of concept with uplift targets agreed in advance proved the value of experimentation. 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The variant with 43% more orders still delivered 22% more contribution margin after returns.","More orders don't automatically mean more profit.","Sneakers & streetwear","more contribution margin","+22%",[1765],"kickz",{"_uid":1767,"link":1768,"text":1775,"client":1776,"service":1069,"headline":1777,"industry":1778,"component":1022,"kpi_label":1779,"kpi_value":1780,"anonymized":98,"reading_time":1059,"matchNames":1781},"e1f2a3b4-c5d6-4e7f-8a9b-0c1d2e3f4a19",{"id":1769,"url":26,"linktype":36,"fieldtype":37,"cached_url":1770,"story":1771},"365a5807-32c3-4c0a-97c5-81d5f718c42c","en/case-studies/case-study-vacation-rental-provider",{"name":1772,"id":1773,"uuid":1769,"slug":1774,"url":1770,"full_slug":1770,"_stopResolving":98},"Case Study International Vacation Rental Provider (anonymous)",234050676997596,"case-study-vacation-rental-provider","One template for 15 country shops hid opposing effects. A dedicated concept for Switzerland delivered 15.3% more revenue per visitor there.","International vacation rental provider","The same page won in Germany and lost in Switzerland.","Travel","Revenue per visitor","+15.3%",[1782,1783],"international vacation rental provider","internationaler ferienhausanbieter",{"_uid":1785,"link":1786,"logo":1791,"text":1794,"client":222,"service":1069,"headline":1795,"industry":1796,"component":1022,"kpi_label":1797,"kpi_value":1798,"reading_time":1025,"matchNames":1799},"19f3becd-60dc-4fcc-bb3c-7aac1d8cd990",{"id":220,"url":26,"linktype":36,"fieldtype":37,"cached_url":221,"story":1787},{"name":1788,"id":1789,"uuid":220,"slug":1790,"url":221,"full_slug":221,"_stopResolving":98},"Case Study Haufe",234050727591399,"case-study-haufe",{"id":1792,"alt":222,"filename":1793,"fieldtype":28,"is_external_url":30},23160152,"https://a.storyblok.com/f/328018/255x128/c9cc2e33d8/haufe.png","Personas and jobs to be done led to 33 tests with a 52% success rate. 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After five weeks of testing, the benefit of the new personalization was proven.","Personalization & MVP","An MVP in two weeks instead of a major project.","School supplies","higher conversion rate","+32%",[1873],"betzold",{"_uid":1875,"link":1876,"logo":1878,"text":1882,"client":1880,"service":46,"headline":1883,"industry":1884,"component":1022,"kpi_label":1885,"kpi_value":1886,"reading_time":1073,"matchNames":1887},"849c59ca-28e6-42dc-8b8d-1623a0535718",{"id":1353,"url":26,"linktype":36,"fieldtype":37,"cached_url":1354,"story":1877},{"name":1356,"id":1357,"uuid":1353,"slug":1358,"url":1354,"full_slug":1354,"_stopResolving":98},{"id":1879,"alt":1880,"filename":1881,"fieldtype":28,"is_external_url":30},23160151,"ALDI SÜD","https://a.storyblok.com/f/328018/299x150/c54d5ba064/aldi-sued.svg","Each channel got its own roadmap with prioritized use cases. Dependencies between channels are now visible and plannable.","Personalization across all channels with one shared plan.","Grocery retail","per channel as a starting point","3 segments",[1888],"aldi süd",{"_uid":1890,"link":1891,"text":1898,"client":1899,"service":1900,"headline":1901,"industry":1702,"component":1022,"kpi_label":1902,"kpi_value":1903,"anonymized":98,"reading_time":712,"matchNames":1904},"d4f7b9c3-5e0a-4f4d-8b6c-8a1d3e9f0b04",{"id":1892,"url":26,"linktype":36,"fieldtype":37,"cached_url":1893,"story":1894},"becf2b6c-55aa-4b84-b6b2-c9b3b4d664f2","en/case-studies/case-study-campaign-pretest",{"name":1895,"id":1896,"uuid":1892,"slug":1897,"url":1893,"full_slug":1893,"_stopResolving":98},"Case Study Campaign Pretest Electronics Retailer (anonymous)",234050710150627,"case-study-campaign-pretest","Motifs and messages of a large image campaign were compared with the target audience in advance, including across markets.","Online retailer for electronics","Online marketing","Test in a panel first, then run the campaign.","Purchase interest from the stronger motif","+6.7%",[1905,1906],"online retailer for electronics","online-händler für technik",{"_uid":1908,"link":1909,"logo":1916,"text":1920,"client":1918,"service":39,"headline":1921,"industry":1922,"component":1022,"kpi_label":1923,"kpi_value":1924,"reading_time":1073,"matchNames":1925},"7d2e9a41-3b6c-4f58-9e1a-5c0b8d7f2a31",{"id":1910,"url":26,"linktype":36,"fieldtype":37,"cached_url":1911,"story":1912},"98275858-3e48-4317-bd0c-f80caf67d1c3","en/case-studies/case-study-thomas-sabo",{"name":1913,"id":1914,"uuid":1910,"slug":1915,"url":1911,"full_slug":1911,"_stopResolving":98},"Case Study Thomas Sabo",234050686496222,"case-study-thomas-sabo",{"id":1917,"alt":1918,"filename":1919,"fieldtype":28,"is_external_url":30},23160201,"Thomas Sabo","https://a.storyblok.com/f/328018/255x128/43222ef0c9/thomas-sabo.png","A MotivationLab showed what makes jewelry buyers uneasy online. 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