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doesn't work like an online store",[851],{"type":580},{"type":391,"content":853},[854],{"type":394},"section-richtext-1",[857],{"_uid":858,"boxes":859,"component":874,"bordered_cards":30},"a0000000-0000-4000-8000-000000000022",[860],{"tag":26,"_uid":861,"icon":862,"text":864,"image":870,"button":872,"headline":26,"component":873},"a0000000-0000-4000-8000-000000000023",{"id":91,"alt":91,"name":26,"focus":91,"title":91,"source":91,"filename":26,"copyright":91,"fieldtype":28,"meta_data":863},{},{"type":391,"content":865},[866],{"type":394,"content":867},[868],{"text":869,"type":398},"E-commerce best practices often don't help with a trip that costs €2,400, and sometimes they hurt. Here are six reasons why travel follows its own rules, and why we don't start with a checklist but with your booking flow and your customer data.",{"id":91,"alt":91,"name":26,"focus":91,"title":91,"source":91,"filename":26,"copyright":91,"fieldtype":28,"meta_data":871},{},[],"section-features__card","richtext-boxes",[],{"_uid":877,"head":878,"cards":894,"theme":96,"alignment":617,"component":996,"cards_per_row":997,"icon_position":617,"action_buttons":998,"bordered_cards":98},"a0000000-0000-4000-8000-000000000024",[879],{"_uid":880,"kicker":881,"headline":882,"component":399,"subheadline":891,"show_top_line":98},"a0000000-0000-4000-8000-00000000002b","What sets travel apart",{"type":391,"content":883},[884],{"type":572,"attrs":885,"content":886},{"level":846},[887],{"text":888,"type":398,"marks":889},"Six factors that separate travel from classic e-commerce",[890],{"type":580},{"type":391,"content":892},[893],{"type":394},[895,912,929,946,963,979],{"tag":896,"_uid":897,"icon":898,"text":904,"button":910,"headline":911,"component":873},"FACTOR 01","a0000000-0000-4000-8000-000000000025",{"id":899,"alt":900,"name":26,"focus":26,"title":901,"source":26,"filename":902,"copyright":26,"fieldtype":28,"meta_data":903,"is_external_url":30},23160824,"Stylized clock with a counterclockwise arrow circle","Looking back","https://a.storyblok.com/f/328018/150x150/25b4408792/uhr-rueckblick-heller-bg.svg",{},{"type":391,"content":905},[906],{"type":394,"content":907},[908],{"text":909,"type":398},"Bookings are not impulse purchases. Customers research over days and across several devices before they commit money or vacation time. That's why we measure returning visitors and booking probability, not just session conversion.",[],"Long decision cycles",{"tag":913,"_uid":914,"icon":915,"text":921,"button":927,"headline":928,"component":873},"FACTOR 02","a0000000-0000-4000-8000-000000000026",{"id":916,"alt":917,"name":26,"focus":26,"title":918,"source":26,"filename":919,"copyright":26,"fieldtype":28,"meta_data":920,"is_external_url":30},23160847,"Three stylized fish, one swimming in the opposite direction","USP","https://a.storyblok.com/f/328018/150x150/147d23c368/usp-heller-bg.svg",{},{"type":391,"content":922},[923],{"type":394,"content":924},[925],{"text":926,"type":398},"Travelers open ten tabs. Your offer page is measured against OTAs, metasearch and review portals at that very moment. Price alone rarely wins, but a clear offer does.",[],"Comparing is the norm",{"tag":930,"_uid":931,"icon":932,"text":938,"button":944,"headline":945,"component":873},"FACTOR 03","a0000000-0000-4000-8000-000000000027",{"id":933,"alt":934,"name":26,"focus":26,"title":935,"source":26,"filename":936,"copyright":26,"fieldtype":28,"meta_data":937,"is_external_url":30},23160814,"Person with circles symbolizing needs","Capturing the customer experience","https://a.storyblok.com/f/328018/150x150/539ed74326/kundenerlebnis-erfassen-heller-bg.svg",{},{"type":391,"content":939},[940],{"type":394,"content":941},[942],{"text":943,"type":398},"What's being bought is an experience that only happens months from now. Doubts about the destination, the provider and the question “what if something goes wrong” slow the decision more than any question about price.",[],"A product you can't touch",{"tag":947,"_uid":948,"icon":949,"text":955,"button":961,"headline":962,"component":873},"FACTOR 04","a0000000-0000-4000-8000-000000000028",{"id":950,"alt":951,"name":26,"focus":26,"title":952,"source":26,"filename":953,"copyright":26,"fieldtype":28,"meta_data":954,"is_external_url":30},23160809,"Three assembled puzzle pieces, a fourth being put in place","Puzzle piece","https://a.storyblok.com/f/328018/150x150/15bd5cbcae/puzzleteil-heller-bg.svg",{},{"type":391,"content":956},[957],{"type":394,"content":958},[959],{"text":960,"type":398},"Dates, departure airports, room and cabin categories, extras: every additional option is a chance to drop off. On mobile, the effect multiplies.",[],"Complexity in the configurator",{"tag":964,"_uid":965,"icon":966,"text":971,"button":977,"headline":978,"component":873},"FACTOR 05","a0000000-0000-4000-8000-000000000029",{"id":967,"alt":968,"name":26,"focus":26,"title":968,"source":26,"filename":969,"copyright":26,"fieldtype":28,"meta_data":970,"is_external_url":30},23160798,"Heart","https://a.storyblok.com/f/328018/150x150/edea3c407c/herz-heller-bg.svg",{},{"type":391,"content":972},[973],{"type":394,"content":974},[975],{"text":976,"type":398},"Cancellation terms, the travel insolvency protection certificate, payment methods and real reviews weigh more than a discount. Show security only at checkout and you lose customers before they get there.",[],"Trust comes before money",{"tag":980,"_uid":981,"icon":982,"text":988,"button":994,"headline":995,"component":873},"FACTOR 06","a0000000-0000-4000-8000-00000000002a",{"id":983,"alt":984,"name":26,"focus":26,"title":985,"source":26,"filename":986,"copyright":26,"fieldtype":28,"meta_data":987,"is_external_url":30},23160837,"Telephone receiver with wavy lines","Phone","https://a.storyblok.com/f/328018/150x150/f67540e1a8/telefon-heller-bg.svg",{},{"type":391,"content":989},[990],{"type":394,"content":991},[992],{"text":993,"type":398},"Demand fluctuates strongly, and many bookings end in the call center or travel agency. Tests therefore need longer run times and tracking that follows the lead through to closing.",[],"Seasonality and offline closing","section-features-1","3",[],{"_uid":1000,"head":1001,"steps":1020,"theme":96,"component":1082,"action_buttons":1083},"a0000000-0000-4000-8000-000000000030",[1002],{"_uid":1003,"kicker":1004,"headline":1005,"component":399,"subheadline":1014,"show_top_line":98},"a0000000-0000-4000-8000-000000000031","Where we optimize",{"type":391,"content":1006},[1007],{"type":572,"attrs":1008,"content":1009},{"level":846},[1010],{"text":1011,"type":398,"marks":1012},"From inspiration to post-booking: where travel customers drop off",[1013],{"type":580},{"type":391,"content":1015},[1016],{"type":394,"content":1017},[1018],{"text":1019,"type":398},"We map your specific journey and test the stages that move revenue. No standard program applied the same way to every travel portal.",[1021,1032,1042,1052,1062,1072],{"_uid":1022,"text":1023,"kicker":1029,"component":1030,"subheadline":1031},"a0000000-0000-4000-8000-000000000032",{"type":391,"content":1024},[1025],{"type":394,"content":1026},[1027],{"text":1028,"type":398},"Make the offer clear, reduce uncertainty, trigger the search. Typical tests: entry by travel occasion instead of region, making price anchors visible, showing reviews early.","01","section-process__step","Inspiration and destination pages",{"_uid":1033,"text":1034,"kicker":1040,"component":1030,"subheadline":1041},"a0000000-0000-4000-8000-000000000033",{"type":391,"content":1035},[1036],{"type":394,"content":1037},[1038],{"text":1039,"type":398},"Filter logic, sorting and “why this offer” framing, so customers compare on your site instead of at the OTA. Typical tests: default sorting, availability signals, comparison feature.","02","Search and results list",{"_uid":1043,"text":1044,"kicker":1050,"component":1030,"subheadline":1051},"a0000000-0000-4000-8000-000000000034",{"type":391,"content":1045},[1046],{"type":394,"content":1047},[1048],{"text":1049,"type":398},"The biggest lever for complex products. Typical tests: order of options, preselection, price transparency for extras, room and cabin selection on mobile.","03","Offer page and configurator",{"_uid":1053,"text":1054,"kicker":1060,"component":1030,"subheadline":1061},"a0000000-0000-4000-8000-000000000035",{"type":391,"content":1055},[1056],{"type":394,"content":1057},[1058],{"text":1059,"type":398},"For trips that need advice: form length, progress indicator, reassurance and the right moment to ask for contact details. Measured through to closing in sales.","04","Inquiry and consultation forms",{"_uid":1063,"text":1064,"kicker":1070,"component":1030,"subheadline":1071},"a0000000-0000-4000-8000-000000000036",{"type":391,"content":1065},[1066],{"type":394,"content":1067},[1068],{"text":1069,"type":398},"Reduce abandonment with trust signals, clear cancellation terms, suitable payment methods and guest data in a sensible order. Typical tests: cancellation terms in checkout, installment payment, guest checkout.","05","Booking and payment",{"_uid":1073,"text":1074,"kicker":1080,"component":1030,"subheadline":1081},"a0000000-0000-4000-8000-000000000037",{"type":391,"content":1075},[1076],{"type":394,"content":1077},[1078],{"text":1079,"type":398},"Extras, insurance, transfers, excursions and rebooking. This is often where more margin lies than in the first purchase.","06","After the booking","section-process-1",[],{"_uid":1085,"head":1086,"cards":1105,"theme":96,"alignment":617,"component":996,"cards_per_row":1186,"icon_position":617,"action_buttons":1187,"bordered_cards":30},"a0000000-0000-4000-8000-000000000040",[1087],{"_uid":1088,"kicker":1089,"headline":1090,"component":399,"subheadline":1099,"show_top_line":98},"a0000000-0000-4000-8000-000000000041","Consumer psychology instead of best practices",{"type":391,"content":1091},[1092],{"type":572,"attrs":1093,"content":1094},{"level":846},[1095],{"text":1096,"type":398,"marks":1097},"The psychology behind a booking",[1098],{"type":580},{"type":391,"content":1100},[1101],{"type":394,"content":1102},[1103],{"text":1104,"type":398},"Before we test, we understand why your customers hesitate. Our Behavior Pattern Model provides evidence-based behavior patterns for this. For travel, these five are decisive.",[1106,1122,1138,1154,1170],{"tag":26,"_uid":1107,"icon":1108,"text":1114,"button":1120,"headline":1121,"component":873},"a0000000-0000-4000-8000-000000000042",{"id":1109,"alt":1110,"name":26,"focus":26,"title":1111,"source":26,"filename":1112,"copyright":26,"fieldtype":28,"meta_data":1113,"is_external_url":30},23160831,"Hand-drawn mountain landscape with a red and white peak and a flag on the summit","Vision","https://a.storyblok.com/f/328018/150x150/93cfa6946a/vision-heller-bg.svg",{},{"type":391,"content":1115},[1116],{"type":394,"content":1117},[1118],{"text":1119,"type":398},"“What if I have to cancel?” Hypothesis: Showing free rebooking on the offer page instead of only at checkout increases the booking start rate.",[],"Loss aversion and zero-risk bias",{"tag":26,"_uid":1123,"icon":1124,"text":1130,"button":1136,"headline":1137,"component":873},"a0000000-0000-4000-8000-000000000043",{"id":1125,"alt":1126,"name":26,"focus":26,"title":1127,"source":26,"filename":1128,"copyright":26,"fieldtype":28,"meta_data":1129,"is_external_url":30},23160799,"Three people side by side, each with a star beneath","Understanding customer needs","https://a.storyblok.com/f/328018/150x150/02138a981e/kundenbeduerfnis-verstehen-heller-bg.svg",{},{"type":391,"content":1131},[1132],{"type":394,"content":1133},[1134],{"text":1135,"type":398},"“Do people like me go there?” Hypothesis: Reviews filtered by trip type (family, couple, solo) reduce drop-offs on the offer page.",[],"Social proof",{"tag":26,"_uid":1139,"icon":1140,"text":1146,"button":1152,"headline":1153,"component":873},"a0000000-0000-4000-8000-000000000044",{"id":1141,"alt":1142,"name":26,"focus":26,"title":1143,"source":26,"filename":1144,"copyright":26,"fieldtype":28,"meta_data":1145,"is_external_url":30},23160846,"Hand-drawn bar chart with five rising red bars and a black upward arrow above them","Uplift","https://a.storyblok.com/f/328018/150x150/3a2fcd69b9/uplift-heller-bg.svg",{},{"type":391,"content":1147},[1148],{"type":394,"content":1149},[1150],{"text":1151,"type":398},"“Is this a good price?” Hypothesis: A price anchor, such as a comparison offer or catalog price, increases the perceived fairness of the target price.",[],"Anchoring",{"tag":26,"_uid":1155,"icon":1156,"text":1162,"button":1168,"headline":1169,"component":873},"a0000000-0000-4000-8000-000000000045",{"id":1157,"alt":1158,"name":26,"focus":26,"title":1159,"source":26,"filename":1160,"copyright":26,"fieldtype":28,"meta_data":1161,"is_external_url":30},23160781,"Icon of a glowing light bulb","Light bulb","https://a.storyblok.com/f/328018/150x150/7aa2422bd7/gluehbirne-heller-bg.svg",{},{"type":391,"content":1163},[1164],{"type":394,"content":1165},[1166],{"text":1167,"type":398},"“Which of the 40 options is the right one?” Hypothesis: A recommended preselection in the configurator reduces abandonment and increases extras.",[],"Decision paralysis",{"tag":26,"_uid":1171,"icon":1172,"text":1178,"button":1184,"headline":1185,"component":873},"a0000000-0000-4000-8000-000000000046",{"id":1173,"alt":1174,"name":26,"focus":26,"title":1175,"source":26,"filename":1176,"copyright":26,"fieldtype":28,"meta_data":1177,"is_external_url":30},23160843,"Hand-drawn globe with several red dots connected by black lines","Connection","https://a.storyblok.com/f/328018/150x150/94bb950f32/verbindung-heller-bg.svg",{},{"type":391,"content":1179},[1180],{"type":394,"content":1181},[1182],{"text":1183,"type":398},"“I've already entered so much.” Hypothesis: Small first steps such as travel date and number of travelers before contact details increase form completion.",[],"Commitment and 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A new variant brought 12.5% more bookings in Germany and 14.7% fewer in Switzerland. With a dedicated concept for Swiss customers, the booking rate there rose 13.5% and revenue per visitor rose 15.3%.",[],[],{"id":1233,"alt":1234,"name":26,"focus":26,"title":26,"source":26,"filename":1235,"copyright":26,"fieldtype":28,"meta_data":1236,"is_external_url":30},23251079,"Travel industry case study: international CX framework","https://a.storyblok.com/f/328018/936x884/8f04fe58fe/travel_case-study_bild.png",{},[1238,1248,1261],{"_uid":1239,"icon":1240,"text":1243,"button":1246,"headline":1247,"component":873},"a0000000-0000-4000-8000-000000000052",{"id":1141,"alt":1241,"name":26,"focus":26,"title":1143,"source":26,"filename":1144,"copyright":26,"fieldtype":28,"meta_data":1242,"is_external_url":30},"Hand-drawn bar chart with rising bars",{},{"type":391,"content":1244},[1245],{"type":394},[],"+15.3% revenue per visitor",{"_uid":1249,"icon":1250,"text":1256,"button":1259,"headline":1260,"component":873},"a0000000-0000-4000-8000-000000000053",{"id":1251,"alt":1252,"name":26,"focus":26,"title":1253,"source":26,"filename":1254,"copyright":26,"fieldtype":28,"meta_data":1255,"is_external_url":30},23160806,"Semicircle with a gauge needle on the right side","Performance","https://a.storyblok.com/f/328018/150x150/d47b48585b/performance-heller-bg.svg",{},{"type":391,"content":1257},[1258],{"type":394},[],"+13.5% booking rate",{"_uid":1262,"icon":1263,"text":1266,"button":1269,"headline":1270,"component":873},"a0000000-0000-4000-8000-000000000054",{"id":1109,"alt":1264,"name":26,"focus":26,"title":1111,"source":26,"filename":1112,"copyright":26,"fieldtype":28,"meta_data":1265,"is_external_url":30},"Hand-drawn mountain landscape with a flag on the summit",{},{"type":391,"content":1267},[1268],{"type":394},[],"One concept per culture for 15 country shops","right","section-features-4",{"_uid":1274,"head":1275,"theme":96,"alignment":26,"component":1290,"testimonials":1291,"action_buttons":1305},"a0000000-0000-4000-8000-000000000060",[1276],{"_uid":1277,"kicker":1278,"headline":1279,"component":399,"subheadline":1287,"show_top_line":98},"a0000000-0000-4000-8000-000000000061","Voices from the travel industry",{"type":391,"content":1280},[1281],{"type":394,"content":1282},[1283],{"text":1284,"type":398,"marks":1285},"What our travel clients say",[1286],{"type":580},{"type":391,"content":1288},[1289],{"type":394},"section-testimonial-2",[1292],{"_uid":1293,"logo":1294,"text":1296,"component":1297,"author_name":1298,"author_image":1299,"author_position":1304},"a0000000-0000-4000-8000-000000000062",{"id":668,"alt":669,"name":26,"focus":26,"title":669,"source":26,"filename":670,"copyright":26,"fieldtype":28,"meta_data":1295,"is_external_url":30},{},"The konversionsKRAFT consultants don't just advise, they actively implement. Their deep expertise supports our teams in driving digital transformation. As a result, we can make data-driven decisions that secure long-term success and help us generate significant business value.","section-testimonial__item","Clas Eckholt",{"id":1300,"alt":1301,"name":26,"focus":26,"title":26,"source":26,"filename":1302,"copyright":26,"fieldtype":28,"meta_data":1303,"is_external_url":30},23252465,"Clas Eckholt, TUI Cruises","https://a.storyblok.com/f/328018/276x276/4db005766c/clas-eckholt-tui-cruises.jpg",{},"Vice President Commercial TUI Cruises",[],{"_uid":1307,"head":1308,"list":1325,"theme":616,"alignment":617,"component":1342,"action_buttons":1343},"a0000000-0000-4000-8000-000000000070",[1309],{"_uid":1310,"kicker":1311,"headline":1312,"component":399,"subheadline":1319,"show_top_line":98},"a0000000-0000-4000-8000-000000000071","How we work with travel companies",{"type":391,"content":1313},[1314],{"type":572,"attrs":1315,"content":1316},{"level":846},[1317],{"text":1318,"type":398},"The strategic depth of a consultant, the delivery strength of an agency",{"type":391,"content":1320},[1321],{"type":394,"content":1322},[1323],{"text":1324,"type":398},"Pure consulting ends with a recommendation nobody implements. 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The messaging adapts long before checkout begins.","Recognizing customer types before anyone logs in.","Electronics","more revenue","+18.2%","4",[208],{"_uid":1809,"link":1810,"logo":1817,"text":1821,"client":1819,"service":46,"headline":1822,"industry":1823,"component":1786,"kpi_label":1824,"kpi_value":1825,"reading_time":997,"matchNames":1826},"f6b9d1e5-7a2c-4b6f-8d8e-0c3f5a1b2d06",{"id":1811,"url":26,"linktype":36,"fieldtype":37,"cached_url":1812,"story":1813},"abb3f5f4-f7d1-4826-9cb1-d36b0a3a8d12","en/case-studies/case-study-hessnatur-personalization",{"name":1814,"id":1815,"uuid":1811,"slug":1816,"url":1812,"full_slug":1812,"_stopResolving":98},"Case Study hessnatur Personalization",234050691493343,"case-study-hessnatur-personalization",{"id":1818,"alt":1819,"filename":1820,"fieldtype":28,"is_external_url":30},23160169,"hessnatur","https://a.storyblok.com/f/328018/255x128/ad0613569f/hessnatur.png","A few clearly justified use cases instead of hundreds of possibilities. All three first experiences beat the control group.","From tool to first personalization in four weeks.","Fashion","in 4 weeks","> +10% RPV",[1819],{"_uid":1828,"link":1829,"text":1834,"client":194,"service":39,"headline":1835,"industry":1823,"component":1786,"kpi_label":1836,"kpi_value":1837,"anonymized":98,"reading_time":1838,"matchNames":1839},"a1c4e6f0-2b7d-4c1a-9e3f-5d8a0b6c7e01",{"id":192,"url":26,"linktype":36,"fieldtype":37,"cached_url":193,"story":1830},{"name":1831,"id":1832,"uuid":192,"slug":1833,"url":193,"full_slug":193,"_stopResolving":98},"Case Study Well-known German Fashion Brand (anonymous)",234050723180006,"case-study-fashion-brand-testing-program","A Motivation Lab showed why customers hesitate in the shop. From that grew a program of 50 to 60 experiments a year.","Customers preferred buying in the store. That became a test.","Net revenue in three years","+€44.88 million","5",[1840,1841],"well-known german fashion brand","bekannte deutsche modemarke",{"_uid":1843,"link":1844,"logo":1849,"text":1852,"client":201,"service":39,"headline":1853,"industry":261,"component":1786,"kpi_label":1854,"kpi_value":1855,"reading_time":1806,"matchNames":1856},"238e85bd-6a47-4370-ba96-7dbf85ba93c3",{"id":199,"url":26,"linktype":36,"fieldtype":37,"cached_url":200,"story":1845},{"name":1846,"id":1847,"uuid":199,"slug":1848,"url":200,"full_slug":200,"_stopResolving":98},"Case Study freenet AG",234050740841962,"case-study-freenet-ag",{"id":1850,"alt":201,"filename":1851,"fieldtype":28,"is_external_url":30},23160144,"https://a.storyblok.com/f/328018/255x128/f1adafe85a/freenet.png","A proof of concept with uplift targets agreed in advance proved the value of experimentation. Today freenet runs the program itself.","Two thirds of all tests successful, with a success guarantee.","more orders, cumulative","+30%",[201],{"_uid":1858,"link":1859,"logo":1866,"text":1870,"client":1868,"service":1871,"headline":1872,"industry":245,"component":1786,"kpi_label":1873,"kpi_value":1874,"reading_time":1838,"matchNames":1875},"a7c0e2f6-8b3d-4c7a-9e9f-1d4a6b2c3e07",{"id":1860,"url":26,"linktype":36,"fieldtype":37,"cached_url":1861,"story":1862},"9a915a7d-485d-46c6-b1db-9c9665d96854","en/case-studies/case-study-air-up",{"name":1863,"id":1864,"uuid":1860,"slug":1865,"url":1861,"full_slug":1861,"_stopResolving":98},"Case Study air up",234050696121824,"case-study-air-up",{"id":1867,"alt":1868,"filename":1869,"fieldtype":28,"is_external_url":30},218899964771970,"air up","https://a.storyblok.com/f/328018/255x143/d670305cc4/airup.png","Ten jobs-to-be-done interviews revealed what turns first-time buyers into repeat customers. air up used the results in shop, product, and service.","Customer centricity","Seven purchase motives that reached all the way into the packaging.","Purchase motives built into the product","7 jobs",[1868],{"_uid":1877,"link":1878,"logo":1885,"text":1889,"client":1887,"service":156,"headline":1890,"industry":1891,"component":1786,"kpi_label":1892,"kpi_value":1893,"reading_time":1806,"matchNames":1894},"c9e4a2b7-5d1f-4e8a-b3c6-7f2d9a0e4b18",{"id":1879,"url":26,"linktype":36,"fieldtype":37,"cached_url":1880,"story":1881},"20a9b1e7-2138-4b67-ac75-13fc48c2300b","en/case-studies/case-study-kickz",{"name":1882,"id":1883,"uuid":1879,"slug":1884,"url":1880,"full_slug":1880,"_stopResolving":98},"Case Study KICKZ",234050681933277,"case-study-kickz",{"id":1886,"alt":1887,"filename":1888,"fieldtype":28,"is_external_url":30},230608540235169,"KICKZ","https://a.storyblok.com/f/328018/31f906b9ec/kickz.png","We followed A/B tests all the way into the merchandise management system. The variant with 43% more orders still delivered 22% more contribution margin after returns.","More orders don't automatically mean more profit.","Sneakers & streetwear","more contribution margin","+22%",[1895],"kickz",{"_uid":1897,"link":1898,"text":1900,"client":1901,"service":1871,"headline":1902,"industry":549,"component":1786,"kpi_label":1903,"kpi_value":1904,"anonymized":98,"reading_time":1806,"matchNames":1905},"e1f2a3b4-c5d6-4e7f-8a9b-0c1d2e3f4a19",{"id":1197,"url":26,"linktype":36,"fieldtype":37,"cached_url":1198,"story":1899},{"name":1200,"id":1201,"uuid":1197,"slug":1202,"url":1198,"full_slug":1198,"_stopResolving":98},"One template for 15 country shops hid opposing effects. A dedicated concept for Switzerland delivered 15.3% more revenue per visitor there.","International vacation rental provider","The same page won in Germany and lost in Switzerland.","Revenue per visitor","+15.3%",[1906,1907],"international vacation rental provider","internationaler ferienhausanbieter",{"_uid":1909,"link":1910,"logo":1915,"text":1918,"client":222,"service":1871,"headline":1919,"industry":1920,"component":1786,"kpi_label":1921,"kpi_value":1922,"reading_time":835,"matchNames":1923},"19f3becd-60dc-4fcc-bb3c-7aac1d8cd990",{"id":220,"url":26,"linktype":36,"fieldtype":37,"cached_url":221,"story":1911},{"name":1912,"id":1913,"uuid":220,"slug":1914,"url":221,"full_slug":221,"_stopResolving":98},"Case Study Haufe",234050727591399,"case-study-haufe",{"id":1916,"alt":222,"filename":1917,"fieldtype":28,"is_external_url":30},23160152,"https://a.storyblok.com/f/328018/255x128/c9cc2e33d8/haufe.png","Personas and jobs to be done led to 33 tests with a 52% success rate. That made customer centricity part of the daily work.","Personas that get used in daily work instead of sitting in a folder.","B2B software","Revenue","+€5.2 million",[1924],"haufe",{"_uid":1926,"link":1927,"logo":1934,"text":1938,"client":1936,"service":46,"headline":1939,"industry":1940,"component":1786,"kpi_label":1941,"kpi_value":1942,"reading_time":835,"matchNames":1943},"b8d1f3a7-9c4e-4d8b-8a0a-2e5b7c3d4f08",{"id":1928,"url":26,"linktype":36,"fieldtype":37,"cached_url":1929,"story":1930},"0f9c2c24-762d-4f66-b9e3-e71a1a7d3075","en/case-studies/case-study-eon-personalization",{"name":1931,"id":1932,"uuid":1928,"slug":1933,"url":1929,"full_slug":1929,"_stopResolving":98},"Case Study E.ON Personalization",234050700688865,"case-study-eon-personalization",{"id":1935,"alt":1936,"filename":1937,"fieldtype":28,"is_external_url":30},23160222,"E.ON","https://a.storyblok.com/f/328018/255x128/eb2f094070/e-on.png","A vision of a personal customer journey became three customer types, four prioritized streams, and a five-phase roadmap.","Electricity is the same for everyone. Customers are not.","Energy","along the customer journey","4 streams",[1944],"e.on",{"_uid":1946,"link":1947,"text":1954,"client":1955,"service":39,"headline":1956,"industry":1957,"component":1786,"kpi_label":1958,"kpi_value":1959,"anonymized":98,"reading_time":997,"matchNames":1960},"b2d5f7a1-3c8e-4d2b-8f4a-6e9b1c7d8f02",{"id":1948,"url":26,"linktype":36,"fieldtype":37,"cached_url":1949,"story":1950},"2541e353-5142-40b8-8680-822a9aee4515","en/case-studies/case-study-fashion-d2c-brand",{"name":1951,"id":1952,"uuid":1948,"slug":1953,"url":1949,"full_slug":1949,"_stopResolving":98},"Case Study Fashion D2C Brand (anonymous)",234050714504676,"case-study-fashion-d2c-brand","Our experts supplemented the in-house team. Today, every important decision is tested first.","Mid-sized fashion D2C brand","Growth in a saturated market, without more ad budget.","Fashion D2C","Value contribution per year","+€22.8 million",[1961,1962],"mid-sized fashion d2c brand","mittelständische fashion-d2c-marke",{"_uid":1964,"link":1965,"logo":1972,"text":1976,"client":1974,"service":140,"headline":1977,"industry":1978,"component":1786,"kpi_label":1979,"kpi_value":1980,"reading_time":1838,"matchNames":1981},"5dfd9302-708d-49d6-a85f-b88a18e57cb0",{"id":1966,"url":26,"linktype":36,"fieldtype":37,"cached_url":1967,"story":1968},"4486c78d-c872-489c-ae0f-b9e866ac9e42","en/case-studies/case-study-goertz",{"name":1969,"id":1970,"uuid":1966,"slug":1971,"url":1967,"full_slug":1967,"_stopResolving":98},"Case Study Görtz",234050750402028,"case-study-goertz",{"id":1973,"alt":1974,"filename":1975,"fieldtype":28,"is_external_url":30},23160153,"Görtz","https://a.storyblok.com/f/328018/255x128/f45d82f484/goertz.png","Every major change was checked in an A/B test before going live. That turned the risk of a relaunch into a measurable gain.","A redesign that brings in revenue instead of costing it.","Shoes","Uplift after the redesign","+16.2%",[1982],"görtz",{"_uid":1984,"link":1985,"logo":1990,"text":1993,"client":215,"service":1784,"headline":1994,"industry":1995,"component":1786,"kpi_label":1996,"kpi_value":1997,"anonymized":30,"reading_time":1806,"matchNames":1998},"c3e6a8b2-4d9f-4e3c-9a5b-7f0c2d8e9a03",{"id":213,"url":26,"linktype":36,"fieldtype":37,"cached_url":214,"story":1986},{"name":1987,"id":1988,"uuid":213,"slug":1989,"url":214,"full_slug":214,"_stopResolving":98},"Case Study Pferdesporthaus Loesdau",234050718834149,"case-study-loesdau",{"id":1991,"alt":215,"filename":1992,"fieldtype":28,"is_external_url":30},23160181,"https://a.storyblok.com/f/328018/255x128/c05ea07246/loesdau.png","As an external growth team, we increased the speed and hit rate of testing. Out of that came our model for fast testing in D2C.","Four times as many tests, because small sprints learn faster.","Equestrian sports","ROI in two years","1,493%",[1999],"pferdesporthaus loesdau",{"_uid":2001,"link":2002,"logo":2009,"text":2013,"client":2011,"service":2014,"headline":2015,"industry":2016,"component":1786,"kpi_label":2017,"kpi_value":2018,"reading_time":835,"matchNames":2019},"5dc62546-51ea-44bd-b43e-70626d59c50b",{"id":2003,"url":26,"linktype":36,"fieldtype":37,"cached_url":2004,"story":2005},"5af0e02b-b8c3-4979-b973-1b63bf547540","en/case-studies/case-study-betzold",{"name":2006,"id":2007,"uuid":2003,"slug":2008,"url":2004,"full_slug":2004,"_stopResolving":98},"Case Study Betzold",234050732010984,"case-study-betzold",{"id":2010,"alt":2011,"filename":2012,"fieldtype":28,"is_external_url":30},23160123,"Betzold","https://a.storyblok.com/f/328018/255x128/a7d0516bd0/betzold.png","Concept and shop module were each built in one week. After five weeks of testing, the benefit of the new personalization was proven.","Personalization & MVP","An MVP in two weeks instead of a major project.","School supplies","higher conversion rate","+32%",[2020],"betzold",{"_uid":2022,"link":2023,"logo":2030,"text":2034,"client":2032,"service":46,"headline":2035,"industry":2036,"component":1786,"kpi_label":2037,"kpi_value":2038,"reading_time":1838,"matchNames":2039},"849c59ca-28e6-42dc-8b8d-1623a0535718",{"id":2024,"url":26,"linktype":36,"fieldtype":37,"cached_url":2025,"story":2026},"e066c188-fee6-4ba4-949c-29343989217e","en/case-studies/case-study-aldi-sued-personalization",{"name":2027,"id":2028,"uuid":2024,"slug":2029,"url":2025,"full_slug":2025,"_stopResolving":98},"Case Study ALDI SÜD Personalization",234050736430569,"case-study-aldi-sued-personalization",{"id":2031,"alt":2032,"filename":2033,"fieldtype":28,"is_external_url":30},23160151,"ALDI SÜD","https://a.storyblok.com/f/328018/299x150/c54d5ba064/aldi-sued.svg","Each channel got its own roadmap with prioritized use cases. Dependencies between channels are now visible and plannable.","Personalization across all channels with one shared plan.","Grocery retail","per channel as a starting point","3 segments",[2040],"aldi süd",{"_uid":2042,"link":2043,"text":2050,"client":2051,"service":2052,"headline":2053,"industry":1803,"component":1786,"kpi_label":2054,"kpi_value":2055,"anonymized":98,"reading_time":997,"matchNames":2056},"d4f7b9c3-5e0a-4f4d-8b6c-8a1d3e9f0b04",{"id":2044,"url":26,"linktype":36,"fieldtype":37,"cached_url":2045,"story":2046},"becf2b6c-55aa-4b84-b6b2-c9b3b4d664f2","en/case-studies/case-study-campaign-pretest",{"name":2047,"id":2048,"uuid":2044,"slug":2049,"url":2045,"full_slug":2045,"_stopResolving":98},"Case Study Campaign Pretest Electronics Retailer (anonymous)",234050710150627,"case-study-campaign-pretest","Motifs and messages of a large image campaign were compared with the target audience in advance, including across markets.","Online retailer for electronics","Online marketing","Test in a panel first, then run the campaign.","Purchase interest from the stronger motif","+6.7%",[2057,2058],"online retailer for electronics","online-händler für technik",{"_uid":2060,"link":2061,"logo":2068,"text":2072,"client":2070,"service":39,"headline":2073,"industry":2074,"component":1786,"kpi_label":2075,"kpi_value":2076,"reading_time":1838,"matchNames":2077},"7d2e9a41-3b6c-4f58-9e1a-5c0b8d7f2a31",{"id":2062,"url":26,"linktype":36,"fieldtype":37,"cached_url":2063,"story":2064},"98275858-3e48-4317-bd0c-f80caf67d1c3","en/case-studies/case-study-thomas-sabo",{"name":2065,"id":2066,"uuid":2062,"slug":2067,"url":2063,"full_slug":2063,"_stopResolving":98},"Case Study Thomas Sabo",234050686496222,"case-study-thomas-sabo",{"id":2069,"alt":2070,"filename":2071,"fieldtype":28,"is_external_url":30},23160201,"Thomas Sabo","https://a.storyblok.com/f/328018/255x128/43222ef0c9/thomas-sabo.png","A MotivationLab showed what makes jewelry buyers uneasy online. The strongest levers came from consumer psychology and were proven in A/B tests.","More orders, because the shop removes doubt.","Jewelry D2C","Additional revenue 2017 to 2019","> €4.5 million",[2078],"thomas sabo","\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" width=\"1em\" height=\"1em\" fill=\"currentColor\" viewBox=\"0 0 256 256\">\u003Cpath d=\"M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z\">\u003C/path>\u003C/svg>","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z\" fill=\"currentColor\"/>\n\u003C/svg>\n",1793138215592]