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All three first experiences beat the control group.","From tool to first personalization in four weeks.","Fashion","in 4 weeks","> +10% RPV","3",[1040],{"_uid":1050,"link":1051,"text":1056,"client":194,"service":39,"headline":1057,"industry":1044,"component":1006,"kpi_label":1058,"kpi_value":1059,"anonymized":98,"reading_time":1060,"matchNames":1061},"a1c4e6f0-2b7d-4c1a-9e3f-5d8a0b6c7e01",{"id":192,"url":26,"linktype":36,"fieldtype":37,"cached_url":193,"story":1052},{"name":1053,"id":1054,"uuid":192,"slug":1055,"url":193,"full_slug":193,"_stopResolving":98},"Case Study Well-known German Fashion Brand (anonymous)",234050723180006,"case-study-fashion-brand-testing-program","A Motivation Lab showed why customers hesitate in the shop. From that grew a program of 50 to 60 experiments a year.","Customers preferred buying in the store. That became a test.","Net revenue in three years","+€44.88 million","5",[1062,1063],"well-known german fashion brand","bekannte deutsche modemarke",{"_uid":1065,"link":1066,"logo":1071,"text":1074,"client":201,"service":39,"headline":1075,"industry":261,"component":1006,"kpi_label":1076,"kpi_value":1077,"reading_time":1027,"matchNames":1078},"238e85bd-6a47-4370-ba96-7dbf85ba93c3",{"id":199,"url":26,"linktype":36,"fieldtype":37,"cached_url":200,"story":1067},{"name":1068,"id":1069,"uuid":199,"slug":1070,"url":200,"full_slug":200,"_stopResolving":98},"Case Study freenet AG",234050740841962,"case-study-freenet-ag",{"id":1072,"alt":201,"filename":1073,"fieldtype":28,"is_external_url":30},23160144,"https://a.storyblok.com/f/328018/255x128/f1adafe85a/freenet.png","A proof of concept with uplift targets agreed in advance proved the value of experimentation. Today freenet runs the program itself.","Two thirds of all tests successful, with a success guarantee.","more orders, cumulative","+30%",[201],{"_uid":1080,"link":1081,"logo":1088,"text":1092,"client":1090,"service":1093,"headline":1094,"industry":245,"component":1006,"kpi_label":1095,"kpi_value":1096,"reading_time":1060,"matchNames":1097},"a7c0e2f6-8b3d-4c7a-9e9f-1d4a6b2c3e07",{"id":1082,"url":26,"linktype":36,"fieldtype":37,"cached_url":1083,"story":1084},"9a915a7d-485d-46c6-b1db-9c9665d96854","en/case-studies/case-study-air-up",{"name":1085,"id":1086,"uuid":1082,"slug":1087,"url":1083,"full_slug":1083,"_stopResolving":98},"Case Study air up",234050696121824,"case-study-air-up",{"id":1089,"alt":1090,"filename":1091,"fieldtype":28,"is_external_url":30},218899964771970,"air up","https://a.storyblok.com/f/328018/255x143/d670305cc4/airup.png","Ten jobs-to-be-done interviews revealed what turns first-time buyers into repeat customers. air up used the results in shop, product, and service.","Customer centricity","Seven purchase motives that reached all the way into the packaging.","Purchase motives built into the product","7 jobs",[1090],{"_uid":1099,"link":1100,"logo":1107,"text":1111,"client":1109,"service":156,"headline":1112,"industry":1113,"component":1006,"kpi_label":1114,"kpi_value":1115,"reading_time":1027,"matchNames":1116},"c9e4a2b7-5d1f-4e8a-b3c6-7f2d9a0e4b18",{"id":1101,"url":26,"linktype":36,"fieldtype":37,"cached_url":1102,"story":1103},"20a9b1e7-2138-4b67-ac75-13fc48c2300b","en/case-studies/case-study-kickz",{"name":1104,"id":1105,"uuid":1101,"slug":1106,"url":1102,"full_slug":1102,"_stopResolving":98},"Case Study KICKZ",234050681933277,"case-study-kickz",{"id":1108,"alt":1109,"filename":1110,"fieldtype":28,"is_external_url":30},230608540235169,"KICKZ","https://a.storyblok.com/f/328018/31f906b9ec/kickz.png","We followed A/B tests all the way into the merchandise management system. The variant with 43% more orders still delivered 22% more contribution margin after returns.","More orders don't automatically mean more profit.","Sneakers & streetwear","more contribution margin","+22%",[1117],"kickz",{"_uid":1119,"link":1120,"text":1127,"client":1128,"service":1093,"headline":1129,"industry":1130,"component":1006,"kpi_label":1131,"kpi_value":1132,"anonymized":98,"reading_time":1027,"matchNames":1133},"e1f2a3b4-c5d6-4e7f-8a9b-0c1d2e3f4a19",{"id":1121,"url":26,"linktype":36,"fieldtype":37,"cached_url":1122,"story":1123},"365a5807-32c3-4c0a-97c5-81d5f718c42c","en/case-studies/case-study-vacation-rental-provider",{"name":1124,"id":1125,"uuid":1121,"slug":1126,"url":1122,"full_slug":1122,"_stopResolving":98},"Case Study International Vacation Rental Provider (anonymous)",234050676997596,"case-study-vacation-rental-provider","One template for 15 country shops hid opposing effects. A dedicated concept for Switzerland delivered 15.3% more revenue per visitor there.","International vacation rental provider","The same page won in Germany and lost in Switzerland.","Travel","Revenue per visitor","+15.3%",[1134,1135],"international vacation rental provider","internationaler ferienhausanbieter",{"_uid":1137,"link":1138,"logo":1143,"text":1146,"client":222,"service":1093,"headline":1147,"industry":1148,"component":1006,"kpi_label":1149,"kpi_value":1150,"reading_time":1009,"matchNames":1151},"19f3becd-60dc-4fcc-bb3c-7aac1d8cd990",{"id":220,"url":26,"linktype":36,"fieldtype":37,"cached_url":221,"story":1139},{"name":1140,"id":1141,"uuid":220,"slug":1142,"url":221,"full_slug":221,"_stopResolving":98},"Case Study Haufe",234050727591399,"case-study-haufe",{"id":1144,"alt":222,"filename":1145,"fieldtype":28,"is_external_url":30},23160152,"https://a.storyblok.com/f/328018/255x128/c9cc2e33d8/haufe.png","Personas and jobs to be done led to 33 tests with a 52% success rate. That made customer centricity part of the daily work.","Personas that get used in daily work instead of sitting in a folder.","B2B software","Revenue","+€5.2 million",[1152],"haufe",{"_uid":1154,"link":1155,"logo":1162,"text":1166,"client":1164,"service":46,"headline":1167,"industry":1168,"component":1006,"kpi_label":1169,"kpi_value":1170,"reading_time":1009,"matchNames":1171},"b8d1f3a7-9c4e-4d8b-8a0a-2e5b7c3d4f08",{"id":1156,"url":26,"linktype":36,"fieldtype":37,"cached_url":1157,"story":1158},"0f9c2c24-762d-4f66-b9e3-e71a1a7d3075","en/case-studies/case-study-eon-personalization",{"name":1159,"id":1160,"uuid":1156,"slug":1161,"url":1157,"full_slug":1157,"_stopResolving":98},"Case Study E.ON Personalization",234050700688865,"case-study-eon-personalization",{"id":1163,"alt":1164,"filename":1165,"fieldtype":28,"is_external_url":30},23160222,"E.ON","https://a.storyblok.com/f/328018/255x128/eb2f094070/e-on.png","A vision of a personal customer journey became three customer types, four prioritized streams, and a five-phase roadmap.","Electricity is the same for everyone. Customers are not.","Energy","along the customer journey","4 streams",[1172],"e.on",{"_uid":1174,"link":1175,"text":1182,"client":1183,"service":39,"headline":1184,"industry":1185,"component":1006,"kpi_label":1186,"kpi_value":1187,"anonymized":98,"reading_time":1047,"matchNames":1188},"b2d5f7a1-3c8e-4d2b-8f4a-6e9b1c7d8f02",{"id":1176,"url":26,"linktype":36,"fieldtype":37,"cached_url":1177,"story":1178},"2541e353-5142-40b8-8680-822a9aee4515","en/case-studies/case-study-fashion-d2c-brand",{"name":1179,"id":1180,"uuid":1176,"slug":1181,"url":1177,"full_slug":1177,"_stopResolving":98},"Case Study Fashion D2C Brand (anonymous)",234050714504676,"case-study-fashion-d2c-brand","Our experts supplemented the in-house team. Today, every important decision is tested first.","Mid-sized fashion D2C brand","Growth in a saturated market, without more ad budget.","Fashion D2C","Value contribution per year","+€22.8 million",[1189,1190],"mid-sized fashion d2c brand","mittelständische fashion-d2c-marke",{"_uid":1192,"link":1193,"logo":1200,"text":1204,"client":1202,"service":140,"headline":1205,"industry":1206,"component":1006,"kpi_label":1207,"kpi_value":1208,"reading_time":1060,"matchNames":1209},"5dfd9302-708d-49d6-a85f-b88a18e57cb0",{"id":1194,"url":26,"linktype":36,"fieldtype":37,"cached_url":1195,"story":1196},"4486c78d-c872-489c-ae0f-b9e866ac9e42","en/case-studies/case-study-goertz",{"name":1197,"id":1198,"uuid":1194,"slug":1199,"url":1195,"full_slug":1195,"_stopResolving":98},"Case Study Görtz",234050750402028,"case-study-goertz",{"id":1201,"alt":1202,"filename":1203,"fieldtype":28,"is_external_url":30},23160153,"Görtz","https://a.storyblok.com/f/328018/255x128/f45d82f484/goertz.png","Every major change was checked in an A/B test before going live. That turned the risk of a relaunch into a measurable gain.","A redesign that brings in revenue instead of costing it.","Shoes","Uplift after the redesign","+16.2%",[1210],"görtz",{"_uid":1212,"link":1213,"logo":1218,"text":1221,"client":215,"service":1004,"headline":1222,"industry":1223,"component":1006,"kpi_label":1224,"kpi_value":1225,"anonymized":30,"reading_time":1027,"matchNames":1226},"c3e6a8b2-4d9f-4e3c-9a5b-7f0c2d8e9a03",{"id":213,"url":26,"linktype":36,"fieldtype":37,"cached_url":214,"story":1214},{"name":1215,"id":1216,"uuid":213,"slug":1217,"url":214,"full_slug":214,"_stopResolving":98},"Case Study Pferdesporthaus Loesdau",234050718834149,"case-study-loesdau",{"id":1219,"alt":215,"filename":1220,"fieldtype":28,"is_external_url":30},23160181,"https://a.storyblok.com/f/328018/255x128/c05ea07246/loesdau.png","As an external growth team, we increased the speed and hit rate of testing. Out of that came our model for fast testing in D2C.","Four times as many tests, because small sprints learn faster.","Equestrian sports","ROI in two years","1,493%",[1227],"pferdesporthaus loesdau",{"_uid":1229,"link":1230,"logo":1237,"text":1241,"client":1239,"service":1242,"headline":1243,"industry":1244,"component":1006,"kpi_label":1245,"kpi_value":1246,"reading_time":1009,"matchNames":1247},"5dc62546-51ea-44bd-b43e-70626d59c50b",{"id":1231,"url":26,"linktype":36,"fieldtype":37,"cached_url":1232,"story":1233},"5af0e02b-b8c3-4979-b973-1b63bf547540","en/case-studies/case-study-betzold",{"name":1234,"id":1235,"uuid":1231,"slug":1236,"url":1232,"full_slug":1232,"_stopResolving":98},"Case Study Betzold",234050732010984,"case-study-betzold",{"id":1238,"alt":1239,"filename":1240,"fieldtype":28,"is_external_url":30},23160123,"Betzold","https://a.storyblok.com/f/328018/255x128/a7d0516bd0/betzold.png","Concept and shop module were each built in one week. After five weeks of testing, the benefit of the new personalization was proven.","Personalization & MVP","An MVP in two weeks instead of a major project.","School supplies","higher conversion rate","+32%",[1248],"betzold",{"_uid":1250,"link":1251,"logo":1258,"text":1262,"client":1260,"service":46,"headline":1263,"industry":1264,"component":1006,"kpi_label":1265,"kpi_value":1266,"reading_time":1060,"matchNames":1267},"849c59ca-28e6-42dc-8b8d-1623a0535718",{"id":1252,"url":26,"linktype":36,"fieldtype":37,"cached_url":1253,"story":1254},"e066c188-fee6-4ba4-949c-29343989217e","en/case-studies/case-study-aldi-sued-personalization",{"name":1255,"id":1256,"uuid":1252,"slug":1257,"url":1253,"full_slug":1253,"_stopResolving":98},"Case Study ALDI SÜD Personalization",234050736430569,"case-study-aldi-sued-personalization",{"id":1259,"alt":1260,"filename":1261,"fieldtype":28,"is_external_url":30},23160151,"ALDI SÜD","https://a.storyblok.com/f/328018/299x150/c54d5ba064/aldi-sued.svg","Each channel got its own roadmap with prioritized use cases. Dependencies between channels are now visible and plannable.","Personalization across all channels with one shared plan.","Grocery retail","per channel as a starting point","3 segments",[1268],"aldi süd",{"_uid":1270,"link":1271,"text":1278,"client":1279,"service":1280,"headline":1281,"industry":1024,"component":1006,"kpi_label":1282,"kpi_value":1283,"anonymized":98,"reading_time":1047,"matchNames":1284},"d4f7b9c3-5e0a-4f4d-8b6c-8a1d3e9f0b04",{"id":1272,"url":26,"linktype":36,"fieldtype":37,"cached_url":1273,"story":1274},"becf2b6c-55aa-4b84-b6b2-c9b3b4d664f2","en/case-studies/case-study-campaign-pretest",{"name":1275,"id":1276,"uuid":1272,"slug":1277,"url":1273,"full_slug":1273,"_stopResolving":98},"Case Study Campaign Pretest Electronics Retailer (anonymous)",234050710150627,"case-study-campaign-pretest","Motifs and messages of a large image campaign were compared with the target audience in advance, including across markets.","Online retailer for electronics","Online marketing","Test in a panel first, then run the campaign.","Purchase interest from the stronger motif","+6.7%",[1285,1286],"online retailer for electronics","online-händler für technik",{"_uid":1288,"link":1289,"logo":1296,"text":1300,"client":1298,"service":39,"headline":1301,"industry":1302,"component":1006,"kpi_label":1303,"kpi_value":1304,"reading_time":1060,"matchNames":1305},"7d2e9a41-3b6c-4f58-9e1a-5c0b8d7f2a31",{"id":1290,"url":26,"linktype":36,"fieldtype":37,"cached_url":1291,"story":1292},"98275858-3e48-4317-bd0c-f80caf67d1c3","en/case-studies/case-study-thomas-sabo",{"name":1293,"id":1294,"uuid":1290,"slug":1295,"url":1291,"full_slug":1291,"_stopResolving":98},"Case Study Thomas Sabo",234050686496222,"case-study-thomas-sabo",{"id":1297,"alt":1298,"filename":1299,"fieldtype":28,"is_external_url":30},23160201,"Thomas Sabo","https://a.storyblok.com/f/328018/255x128/43222ef0c9/thomas-sabo.png","A MotivationLab showed what makes jewelry buyers uneasy online. The strongest levers came from consumer psychology and were proven in A/B tests.","More orders, because the shop removes doubt.","Jewelry D2C","Additional revenue 2017 to 2019","> €4.5 million",[1306],"thomas sabo","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M4.5 3.24268C3.67157 3.24268 3 3.91425 3 4.74268V19.7427C3 20.5711 3.67157 21.2427 4.5 21.2427H19.5C20.3284 21.2427 21 20.5711 21 19.7427V4.74268C21 3.91425 20.3284 3.24268 19.5 3.24268H4.5ZM8.52076 7.2454C8.52639 8.20165 7.81061 8.79087 6.96123 8.78665C6.16107 8.78243 5.46357 8.1454 5.46779 7.24681C5.47201 6.40165 6.13998 5.72243 7.00764 5.74212C7.88795 5.76181 8.52639 6.40728 8.52076 7.2454ZM12.2797 10.0044H9.75971H9.7583V18.5643H12.4217V18.3646C12.4217 17.9847 12.4214 17.6047 12.4211 17.2246C12.4203 16.2108 12.4194 15.1959 12.4246 14.1824C12.426 13.9363 12.4372 13.6804 12.5005 13.4455C12.7381 12.568 13.5271 12.0013 14.4074 12.1406C14.9727 12.2291 15.3467 12.5568 15.5042 13.0898C15.6013 13.423 15.6449 13.7816 15.6491 14.129C15.6605 15.1766 15.6589 16.2242 15.6573 17.2719C15.6567 17.6417 15.6561 18.0117 15.6561 18.3815V18.5629H18.328V18.3576C18.328 17.9056 18.3278 17.4537 18.3275 17.0018C18.327 15.8723 18.3264 14.7428 18.3294 13.6129C18.3308 13.1024 18.276 12.599 18.1508 12.1054C17.9638 11.3713 17.5771 10.7638 16.9485 10.3251C16.5027 10.0129 16.0133 9.81178 15.4663 9.78928C15.404 9.78669 15.3412 9.7833 15.2781 9.77989C14.9984 9.76477 14.7141 9.74941 14.4467 9.80334C13.6817 9.95662 13.0096 10.3068 12.5019 10.9241C12.4429 10.9949 12.3852 11.0668 12.2991 11.1741L12.2797 11.1984V10.0044ZM5.68164 18.5671H8.33242V10.01H5.68164V18.5671Z\" fill=\"currentColor\"/>\n\u003C/svg>\n","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M16 3.24268H8C5.23858 3.24268 3 5.48126 3 8.24268V16.2427C3 19.0041 5.23858 21.2427 8 21.2427H16C18.7614 21.2427 21 19.0041 21 16.2427V8.24268C21 5.48126 18.7614 3.24268 16 3.24268ZM19.25 16.2427C19.2445 18.0353 17.7926 19.4872 16 19.4927H8C6.20735 19.4872 4.75549 18.0353 4.75 16.2427V8.24268C4.75549 6.45003 6.20735 4.99817 8 4.99268H16C17.7926 4.99817 19.2445 6.45003 19.25 8.24268V16.2427ZM16.75 8.49268C17.3023 8.49268 17.75 8.04496 17.75 7.49268C17.75 6.9404 17.3023 6.49268 16.75 6.49268C16.1977 6.49268 15.75 6.9404 15.75 7.49268C15.75 8.04496 16.1977 8.49268 16.75 8.49268ZM12 7.74268C9.51472 7.74268 7.5 9.7574 7.5 12.2427C7.5 14.728 9.51472 16.7427 12 16.7427C14.4853 16.7427 16.5 14.728 16.5 12.2427C16.5027 11.0484 16.0294 9.90225 15.1849 9.05776C14.3404 8.21327 13.1943 7.74002 12 7.74268ZM9.25 12.2427C9.25 13.7615 10.4812 14.9927 12 14.9927C13.5188 14.9927 14.75 13.7615 14.75 12.2427C14.75 10.7239 13.5188 9.49268 12 9.49268C10.4812 9.49268 9.25 10.7239 9.25 12.2427Z\" fill=\"currentColor\"/>\n\u003C/svg>\n",1793138221364]