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With us, research, concept, design, development, and analysis belong together. The result is revenue that measurably comes from the tests.","What does a conversion optimization agency do?","section-faq__item",{"_uid":1454,"answer":1455,"question":1461,"component":1452},"c0000000-0000-4000-8000-0000000000fa",{"type":391,"content":1456},[1457],{"type":394,"content":1458},[1459],{"text":1460,"type":398},"A conversion consultancy delivers analysis and recommendations. A conversion agency implements tests. We do both. We make the diagnosis, build and evaluate the tests, and pass the knowledge on to your team. 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Many clients start with us on full service and take over step by step. What an internal team rarely brings is the consumer psychology diagnosis and the statistical validation. We pass both on until your people can do it themselves. freenet and Consorsbank built their own conversion teams this way.","Shouldn't we just build this ourselves?",{"_uid":1481,"answer":1482,"question":1505,"component":1452},"c0000000-0000-4000-8000-0000000000f5",{"type":391,"content":1483},[1484,1488],{"type":394,"content":1485},[1486],{"text":1487,"type":398},"By three things. It grounds every hypothesis in customer behavior instead of best practices. It reports results with a confidence interval instead of extrapolated annual revenue. 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A single test takes 10 to 14 days, and reliable patterns show after about three months. For large enterprises with longer approval processes, the start takes longer. An enabling program is designed to run six to twelve months, until your team works independently.","How quickly will we see results?",{"_uid":1516,"answer":1517,"question":1523,"component":1452},"7ca2da78-8e13-4813-8c7e-c6d14f0a411f",{"type":391,"content":1518},[1519],{"type":394,"content":1520},[1521],{"text":1522,"type":398},"Our way of working for fast learning. Research and tests run in parallel instead of one after the other. The AI Research Engine delivers customer understanding in days instead of months and draws on 15 years of documented experiments. A test takes 10 to 14 days, up to 50% faster to a valid result. 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A dedicated concept for Switzerland delivered 15.3% more revenue per visitor there.","International vacation rental provider","The same page won in Germany and lost in Switzerland.","Revenue per visitor","+15.3%",[2070,2071],"international vacation rental provider","internationaler ferienhausanbieter",{"_uid":2073,"link":2074,"logo":2076,"text":1065,"client":222,"service":1066,"headline":2077,"industry":1068,"component":1041,"kpi_label":1069,"kpi_value":1070,"reading_time":1071,"matchNames":2078},"19f3becd-60dc-4fcc-bb3c-7aac1d8cd990",{"id":220,"url":26,"linktype":36,"fieldtype":37,"cached_url":221,"story":2075},{"name":726,"id":727,"uuid":220,"slug":728,"url":221,"full_slug":221,"_stopResolving":98},{"id":730,"alt":222,"filename":732,"fieldtype":28,"is_external_url":30},"Personas that get used in daily work instead of sitting in a folder.",[2079],"haufe",{"_uid":2081,"link":2082,"logo":2089,"text":2093,"client":2091,"service":46,"headline":2094,"industry":2095,"component":1041,"kpi_label":2096,"kpi_value":2097,"reading_time":1071,"matchNames":2098},"b8d1f3a7-9c4e-4d8b-8a0a-2e5b7c3d4f08",{"id":2083,"url":26,"linktype":36,"fieldtype":37,"cached_url":2084,"story":2085},"0f9c2c24-762d-4f66-b9e3-e71a1a7d3075","en/case-studies/case-study-eon-personalization",{"name":2086,"id":2087,"uuid":2083,"slug":2088,"url":2084,"full_slug":2084,"_stopResolving":98},"Case Study E.ON Personalization",234050700688865,"case-study-eon-personalization",{"id":2090,"alt":2091,"filename":2092,"fieldtype":28,"is_external_url":30},23160222,"E.ON","https://a.storyblok.com/f/328018/255x128/eb2f094070/e-on.png","A vision of a personal customer journey became three customer types, four prioritized streams, and a five-phase roadmap.","Electricity is the same for everyone. Customers are not.","Energy","along the customer journey","4 streams",[2099],"e.on",{"_uid":1088,"link":2101,"text":2103,"client":1097,"service":39,"headline":1098,"industry":1099,"component":1041,"kpi_label":1100,"kpi_value":1101,"anonymized":98,"reading_time":819,"matchNames":2104},{"id":1090,"url":26,"linktype":36,"fieldtype":37,"cached_url":1091,"story":2102},{"name":1093,"id":1094,"uuid":1090,"slug":1095,"url":1091,"full_slug":1091,"_stopResolving":98},"Our experts supplemented the in-house team. Today, every important decision is tested first.",[2105,2106],"mid-sized fashion d2c brand","mittelständische fashion-d2c-marke",{"_uid":2108,"link":2109,"logo":2116,"text":2120,"client":2118,"service":140,"headline":2121,"industry":2122,"component":1041,"kpi_label":2123,"kpi_value":2124,"reading_time":750,"matchNames":2125},"5dfd9302-708d-49d6-a85f-b88a18e57cb0",{"id":2110,"url":26,"linktype":36,"fieldtype":37,"cached_url":2111,"story":2112},"4486c78d-c872-489c-ae0f-b9e866ac9e42","en/case-studies/case-study-goertz",{"name":2113,"id":2114,"uuid":2110,"slug":2115,"url":2111,"full_slug":2111,"_stopResolving":98},"Case Study Görtz",234050750402028,"case-study-goertz",{"id":2117,"alt":2118,"filename":2119,"fieldtype":28,"is_external_url":30},23160153,"Görtz","https://a.storyblok.com/f/328018/255x128/f45d82f484/goertz.png","Every major change was checked in an A/B test before going live. That turned the risk of a relaunch into a measurable gain.","A redesign that brings in revenue instead of costing it.","Shoes","Uplift after the redesign","+16.2%",[2126],"görtz",{"_uid":1103,"link":2128,"logo":2130,"text":2131,"client":215,"service":602,"headline":1116,"industry":2132,"component":1041,"kpi_label":2133,"kpi_value":1119,"anonymized":30,"reading_time":1059,"matchNames":2134},{"id":213,"url":26,"linktype":36,"fieldtype":37,"cached_url":214,"story":2129},{"name":1106,"id":1107,"uuid":213,"slug":1108,"url":214,"full_slug":214,"_stopResolving":98},{"id":1110,"alt":215,"filename":1113,"fieldtype":28,"is_external_url":30},"As an external growth team, we increased the speed and hit rate of testing. Out of that came our model for fast testing in D2C.","Equestrian sports","ROI in two years",[2135],"pferdesporthaus loesdau",{"_uid":2137,"link":2138,"logo":2145,"text":2149,"client":2147,"service":2150,"headline":2151,"industry":2152,"component":1041,"kpi_label":2153,"kpi_value":2154,"reading_time":1071,"matchNames":2155},"5dc62546-51ea-44bd-b43e-70626d59c50b",{"id":2139,"url":26,"linktype":36,"fieldtype":37,"cached_url":2140,"story":2141},"5af0e02b-b8c3-4979-b973-1b63bf547540","en/case-studies/case-study-betzold",{"name":2142,"id":2143,"uuid":2139,"slug":2144,"url":2140,"full_slug":2140,"_stopResolving":98},"Case Study Betzold",234050732010984,"case-study-betzold",{"id":2146,"alt":2147,"filename":2148,"fieldtype":28,"is_external_url":30},23160123,"Betzold","https://a.storyblok.com/f/328018/255x128/a7d0516bd0/betzold.png","Concept and shop module were each built in one week. After five weeks of testing, the benefit of the new personalization was proven.","Personalization & MVP","An MVP in two weeks instead of a major project.","School supplies","higher conversion rate","+32%",[2156],"betzold",{"_uid":2158,"link":2159,"logo":2161,"text":2165,"client":2163,"service":46,"headline":2166,"industry":2167,"component":1041,"kpi_label":2168,"kpi_value":2169,"reading_time":750,"matchNames":2170},"849c59ca-28e6-42dc-8b8d-1623a0535718",{"id":668,"url":26,"linktype":36,"fieldtype":37,"cached_url":669,"story":2160},{"name":671,"id":672,"uuid":668,"slug":673,"url":669,"full_slug":669,"_stopResolving":98},{"id":2162,"alt":2163,"filename":2164,"fieldtype":28,"is_external_url":30},23160151,"ALDI SÜD","https://a.storyblok.com/f/328018/299x150/c54d5ba064/aldi-sued.svg","Each channel got its own roadmap with prioritized use cases. Dependencies between channels are now visible and plannable.","Personalization across all channels with one shared plan.","Grocery retail","per channel as a starting point","3 segments",[2171],"aldi süd",{"_uid":2173,"link":2174,"text":2181,"client":2182,"service":2183,"headline":2184,"industry":1133,"component":1041,"kpi_label":2185,"kpi_value":2186,"anonymized":98,"reading_time":819,"matchNames":2187},"d4f7b9c3-5e0a-4f4d-8b6c-8a1d3e9f0b04",{"id":2175,"url":26,"linktype":36,"fieldtype":37,"cached_url":2176,"story":2177},"becf2b6c-55aa-4b84-b6b2-c9b3b4d664f2","en/case-studies/case-study-campaign-pretest",{"name":2178,"id":2179,"uuid":2175,"slug":2180,"url":2176,"full_slug":2176,"_stopResolving":98},"Case Study Campaign Pretest Electronics Retailer (anonymous)",234050710150627,"case-study-campaign-pretest","Motifs and messages of a large image campaign were compared with the target audience in advance, including across markets.","Online retailer for electronics","Online marketing","Test in a panel first, then run the campaign.","Purchase interest from the stronger motif","+6.7%",[2188,2189],"online retailer for electronics","online-händler für technik",{"_uid":2191,"link":2192,"logo":2199,"text":2203,"client":2201,"service":39,"headline":2204,"industry":2205,"component":1041,"kpi_label":2206,"kpi_value":2207,"reading_time":750,"matchNames":2208},"7d2e9a41-3b6c-4f58-9e1a-5c0b8d7f2a31",{"id":2193,"url":26,"linktype":36,"fieldtype":37,"cached_url":2194,"story":2195},"98275858-3e48-4317-bd0c-f80caf67d1c3","en/case-studies/case-study-thomas-sabo",{"name":2196,"id":2197,"uuid":2193,"slug":2198,"url":2194,"full_slug":2194,"_stopResolving":98},"Case Study Thomas Sabo",234050686496222,"case-study-thomas-sabo",{"id":2200,"alt":2201,"filename":2202,"fieldtype":28,"is_external_url":30},23160201,"Thomas Sabo","https://a.storyblok.com/f/328018/255x128/43222ef0c9/thomas-sabo.png","A MotivationLab showed what makes jewelry buyers uneasy online. The strongest levers came from consumer psychology and were proven in A/B tests.","More orders, because the shop removes doubt.","Jewelry D2C","Additional revenue 2017 to 2019","> €4.5 million",[2209],"thomas sabo","\u003Csvg xmlns=\"http://www.w3.org/2000/svg\" width=\"1em\" height=\"1em\" fill=\"currentColor\" viewBox=\"0 0 256 256\">\u003Cpath d=\"M229.66,77.66l-128,128a8,8,0,0,1-11.32,0l-56-56a8,8,0,0,1,11.32-11.32L96,188.69,218.34,66.34a8,8,0,0,1,11.32,11.32Z\">\u003C/path>\u003C/svg>","\u003Csvg width=\"1em\" height=\"1em\" viewBox=\"0 0 24 24\" fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\">\n\u003Cpath d=\"M9.70697 16.9496L15.414 11.2426L9.70697 5.53564L8.29297 6.94964L12.586 11.2426L8.29297 15.5356L9.70697 16.9496Z\" fill=\"currentColor\"/>\n\u003C/svg>\n",1793138230504]