Together with our partner and this year’s sponsor at the growth marketing SUMMIT Momentive.ai we will take a deep dive on how insights can boost your ROI and drive your conversion rate.
Join Stephanie Pye, Lead Product Marketing Manager at Momentive.ai as she explains how you can use feedback to supercharge your digital marketing strategy. Stephanie will share how Momentive.ai helped ClickUp, a B2B collaboration software company, expand their marketing strategy beyond digital with their first ever SuperBowl ad. She will also share Momentive’s own experience with rebranding from SurveyMonkey and using headline testing for their own website.
What you can expect from this session
Recent insights and trends from marketers
What is agile research and feedback, and the benefits of doing research in-house
How can marketers use feedback to understand the target and market (talking about U&A)
Driving an effective strategy and launches by using feedback
How to build a brand customers love
What to look for in an agile research platform
The speakers
Stephanie Pye is a Lead Product Marketing Manager at Momentive where she shapes the go-to-market strategy and execution for Momentive’s brand insights solutions. Prior to becoming a marketer, Stephanie was a market researcher and consulted clients on brand health, ad effectiveness, and consumer behaviour.
André Morys (born 1974) is the founder and chairman of konversionsKRAFT, Germany’s leading contact for conversion optimization and strategic consulting in digital growth.
His publications include “Die digitale Wachstumsstrategie” (2018) and “Conversion Optimierung” (2011), as well as numerous articles in relevant media on online marketing. He is also a lecturer at the University of Applied Sciences in Würzburg and gives numerous keynotes and presentations at national and international congresses on the topics of digital growth, e-commerce and optimization strategies.
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