Join Elef Kousakis, Regional Vice President at Dynamic Yield, as he dives into the cutting-edge personalization tactics that are revolutionizing marketing strategies. This keynote offers a practical, jargon-free discussion designed for marketers eager to optimize their campaigns through advanced personalization techniques.

Elef will explore state-of-the-art methods for creating personalized customer experiences, emphasizing how AI-driven approaches can significantly enhance marketing outcomes. Key topics include the latest advancements in AI utilization and the tangible impact these innovations have on campaign performance.

The session also features Dynamic Yield’s newest product, Shopping Muse, showcasing real-world applications of AI in personalization and experimentation. Through these demonstrations, Elef equips marketers with the knowledge to seamlessly integrate AI into their strategies, driving superior results and transforming their marketing efforts.