Based on the web session “Product Discovery” that Stefanie Grimmling and Anastasia Shvedova held at GMS24 we offer a follow-up session. We collected the most relevant methods, that we have used in order to help our clients build and grow their digital products. All of these methods were put into a Cheat Sheet on a Miro Board, so that everyone can have access to it and use it in the future.

In our session we would like to have an open discussion instead of a classic presentation. We are going through some of these methods together with you based on real-case scenarios. Additionally, you will have the chance to ask questions live during the session in order to have an open discussion and thoughts exchange.

What’s in it for you?

 

 

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Brief theory: We will talk about the importance of Product Discovery and will guide you through the process

 

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Real cases: We will show you anonymous client cases and go through the methods that have helped us with Product Discovery

 

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Live Q&A: You will have a chance to ask your questions about any methods from the cheat sheet

 

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Additionally: You are more than welcome to bring your own case with some questions which we will answer in this live session

 

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Cheat Sheet Access: In the end of the session you will get access to our Miro Board

 

The experts

Bild von Anastasia Shvedova
Anastasia Shvedova
Lead Consultant Product Experimentation
konversionsKRAFT AG

Anastasia has 7 years of experience in digital product management and has accompanied numerous e-commerce projects. In recent years, Anastasia has set her professional focus on CRO and tries to create the best combination of CRO & product world in her consulting work. She is passionate about customer centricity and disruptive innovation.

Bild von Dr. René Gilster
Dr. René Gilster
Principal Behavioral Sciences & Head of Data Sciences
konversionsKRAFT

René holds a doctorate in psychology and spent several years teaching and researching general psychology and statistical methods at Kiel University and LMU in Munich. At OTTO (GmbH & Co KG) in Hamburg, he put this knowledge into practice and led the experimentation team there.

As Principal Behavioral Sciences at konversionsKRAFT, he is responsible for the areas of consumer psychology, experimentation and personalization. He combines the methods and approaches of different disciplines for a holistic understanding of customers.

At the same time he holds the title ‚Head of Data Sciences‘, which means René also leads the disciplines of data analytics and science, web analytics and statistics. His focus is on identifying user needs and effective levers for an optimized customer journey and for digital growth.

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