The beginning of any experimentation journey is at the same time exciting and challenging. Once your project has been approved, motivation is high, your tests are rolling on and first results can be reported. But all of a sudden, growth is slowing down and people start finger pointing when results do not meet initial expectations and goals. Sounds familiar to you?

During this live webinar, we aim at uncovering the secrets behind successful and scaling experimentation programs. Together with our friends from VWO, we present 4 common problems and give solution advice in order to create a culture that fosters optimization and drives success.

You’ll learn, why to






planning critical resources way ahead is essential for success





stakeholder communication and effective decision-making are key





the whole organization should be involved and empowered





experimentation is a never-ending loop that requires smooth handovers and careful information flows


The experts

Bild von Jan Marks
Jan Marks
Director Europe & Latin America

Jan Marks has never been able to accept the fact that over 95% of visitors to a digital channel leave without buying a product or signing up for a service. As SVP Customer Success at a leading CRO agency, he built and managed highly effective CRO programs in companies of all sizes and industries. Jan recently joined the team at Wingify, creator of the well-known optimization platform VWO, where he now drives growth and customer satisfaction in the European region – and wherever his expertise helps deliver exceptional digital results.

Bild von André Morys
André Morys
Founder and Chairman of the Board of Management

André Morys (born 1974) is the founder and chairman of konversionsKRAFT, Germany’s leading contact for conversion optimization and strategic consulting in digital growth.

His publications include “Die digitale Wachstumsstrategie” (2018) and “Conversion Optimierung” (2011), as well as numerous articles in relevant media on online marketing. He is also a lecturer at the University of Applied Sciences in Würzburg and gives numerous keynotes and presentations at national and international congresses on the topics of digital growth, e-commerce and optimization strategies.

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Wer sollte teilnehmen?

Die Expertenrunde richtet sich an alle Interessenten, die sich mit UX beschäftigen.


Register now!