It’s that time of the year again: the festive season is just around the corner, and retailers are getting crazy about discounts and personalized campaigns. The main goal seems to be hitting targets last minute and squeezing as much out of customers as possible. But how can we really stand out during festive seasons by meeting our customers where they actually are? How can we foster retention and tailor online offerings to the actual needs of our customers?
During this live webinar, André Morys, Founder of konversionsKRAFT and Christine Ostmann-Freitag, Customer Success Manager at Dynamic Yield, discuss very openly and honestly what guided selling means for them and why “THE” festive season does not exist. Continuously navigating people to what they need and standing out by delivering the best customer experience is key – the whole year long, not only responding to current events.