Emotions define 80% of human behavior and decisions. A customer journey consists of thousands of small decisions that are often not following rational rules. But what actually makes our customers buy? And how can we benefit from knowing about their emotions, feelings and needs regarding our e-commerce offering?

During this webinar, we aim at decoding the power of emotions. In cooperation with our partner AB Tasty, André Morys (Founder and CEO of konversionsKRAFT) and Benoît Allibe (Product Management Team Leader at AB Tasty) discuss how customer experiences can be optimized cross-channel and cross-device by gaining and using emotions data.
Bonus: Our experts are happy to answer all live questions at the end of the webinar.

You’ll learn, how to






use a multi-method approach to gain insights in customer emotions





create new possibilities of personalization using qualitative and quantitative data





maximize the ROI of your variants


The experts

Bild von Benoît Allibe
Benoît Allibe
Product Management Team Leader
AB Tasty

As a previous founder of Dotaki, a start-up acquired by AB Tasty and renamed EmotionsAI, Benoît lead the continuous improvement of EmotionsAI through its integration within AB Tasty products and R&D on the core algorithm.

Bild von André Morys
André Morys
Founder and Chairman of the Board of Management

André Morys (born 1974) is the founder and chairman of konversionsKRAFT, Germany’s leading contact for conversion optimization and strategic consulting in digital growth.

His publications include “Die digitale Wachstumsstrategie” (2018) and “Conversion Optimierung” (2011), as well as numerous articles in relevant media on online marketing. He is also a lecturer at the University of Applied Sciences in Würzburg and gives numerous keynotes and presentations at national and international congresses on the topics of digital growth, e-commerce and optimization strategies.

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Die Expertenrunde richtet sich an alle Interessenten, die sich mit UX beschäftigen.


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