Emotions define 80% of human behavior and decisions. A customer journey consists of thousands of small decisions that are often not following rational rules. But what actually makes our customers buy? And how can we benefit from knowing about their emotions, feelings and needs regarding our e-commerce offering?
During this webinar, we aim at decoding the power of emotions. In cooperation with our partner AB Tasty, André Morys (Founder and CEO of konversionsKRAFT) and Benoît Allibe (Product Management Team Leader at AB Tasty) discuss how customer experiences can be optimized cross-channel and cross-device by gaining and using emotions data.
Bonus: Our experts are happy to answer all live questions at the end of the webinar.
