Emotions play a crucial role in shaping consumer behavior and decision-making. In the field of online marketing, understanding and harnessing these emotions can be the key to unlocking unparalleled success. Partnering with AB Tasty,we’ve curated a panel of respected industry experts to decode the impact of emotions through practical use cases.
Leading our expedition are André Morys, the visionary Founder of konversionsKRAFT, and Benoît Allibe, PhD Economics and developer of EmotionsAI at AB Tasty. Together, we’ll answer essential questions: What truly drives customers to make purchasing decisions? How can we segment the customers based on their emotions? And how can we tap into their emotions, feelings, and needs to enhance the CRO strategy?
Throughout the webinar, we’ll unveil actionable insights and use cases for optimizing customer experiences across channels and devices. Join us as we uncover the transformative power of EmotionsAI in driving business growth and nurturing enduring customer relationships.

You’ll learn







How to understand the role of emotions in consumer behavior & decision-making.






New strategies for harnessing emotions based on emotional segmentation.






How to get insights from industry experts on decoding the impact of emotions on customer journeys.






Actionable tips and use cases for optimizing customer experiences using EmotionsAI.


The speaker

Bild von Benoît Allibe
Benoît Allibe
Product Management Team Leader
AB Tasty

Benoît Allibe is the founder of Dotaki, the startup acquired by AB Tasty in July 2023 and on which the new EmotionsAI module is based. He is now the product manager of EmotionsAI and takes care of the gradual integration of the module into the AB Tasty platform. His focus is to make EmotionsAI more and more efficient for customers.

Bild von André Morys
André Morys
Founder and Chairman of the Board of Management

André Morys (born 1974) is the founder and chairman of konversionsKRAFT, Germany’s leading contact for conversion optimization and strategic consulting in digital growth.

His publications include “Die digitale Wachstumsstrategie” (2018) and “Conversion Optimierung” (2011), as well as numerous articles in relevant media on online marketing. He is also a lecturer at the University of Applied Sciences in Würzburg and gives numerous keynotes and presentations at national and international congresses on the topics of digital growth, e-commerce and optimization strategies.

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