konversionsKRAFT
Experimentation in B2B
We help you optimize your B2B channels with experimentation and work in a more customer-centric way.
Strategy
Enabling
Consulting
Management
Full Service
Product development
B2B companies that grow faster with us
Experimentation in B2B
Typical challenges
How can I experiment, or A/B test, with little traffic?
How do I present products that need explaining in a “simple” way?
How do I use my website to speak to every target group (decision-makers, users, buyers, etc.)?
How do I reach the final decision-makers?
How can I reach prospects better digitally?
Experimentation in B2B
Your benefits with konversionsKRAFT
Understanding customer needs as the key to above-average results
You understand what brings your users to you, what they are looking for, and what they expect. That lets you offer products and services more precisely, creating real value for your leads and customers and closing more deals.
Validate ideas and products
Use different validation methods to get early feedback on ideas, in addition to A/B testing. This saves the costs of ineffective or even harmful measures.
Long-term growth and revenue potential
Customer-centric companies are more sustainable and more profitable, because they build long-term relationships with their customers, which creates a steady source of revenue.
Differentiation from the competition
Companies that focus effectively on their customers often stand out from competitors who focus more on their products or internal processes.
Customer Experience
Our solutions
For an excellent customer experience, we have developed proven methods and frameworks.
Panel surveys
Surveys of large, representative samples to validate designs or measures for their impact on customers. Attitudes, assessments of the site, and even brand perception can be quantified. On sites with little traffic, a good alternative to classic A/B tests.
You get: A quantitative analysis that can include checks for significance and group differences, plus recommendations for action.
Design Sprint
Design sprints are perfect for accelerating innovation in your online presence. In just a few days, you and your team develop prototypes that have been tested with real customers.
You get: Concrete solutions to your challenges, developed as a team based on user feedback.
Strategy Consulting
Get a clear direction for achieving your company goals. By looking at your measures strategically, you develop a strategic plan that supports your experimentation program for the long term.
You get: A well-founded plan that aligns the most important measures with your strategic goals.
Jobs-to-be-Done Interviews
Customers don't buy products or services, they hire them to solve a specific problem or need. Integrating Jobs-to-be-Done into your optimization process ensures that real customer needs are met.
You get: A wealth of optimization ideas that raise your conversion rate for the long term.
UX Design / Concepting
Make sure your website doesn't just look good, but effectively serves the needs of prospects. A coordinated design of the interaction between user and product can achieve this.
You get: Proven visual concepts and designs that convert prospects into buyers.
On-site surveys
Ask prospects under real conditions, right where they engage with your products and services. Get authentic feedback and insight into their thoughts, wishes, and questions.
You get: Immediate, authentic feedback in the form of praise, criticism, and requests. With continuous surveys, you can quantify the progress of your measures.
Motivation QuickLab®
Understand the wishes and needs of your users along the customer journey better than ever before. Focus on the most important levers in your analyses in the form of motivating and blocking factors.
You get: An overview of your customers' motivators and demotivators that you can feed into your optimization process.
B2B Case Studies
What B2B companies have achieved with us
B2B softwareCustomer centricity
+€5.2 million
Revenue
Personas that get used in daily work instead of sitting in a folder.
Personas and jobs to be done led to 33 tests with a 52% success rate. That made customer centricity part of the daily work.
School suppliesPersonalization & MVP
+32%
higher conversion rate
An MVP in two weeks instead of a major project.
Concept and shop module were each built in one week. After five weeks of testing, the benefit of the new personalization was proven.
What our clients say
Good reasons to work together
What sets konversionsKRAFT apart?
Deep B2B expertise and many years of experience.
Close collaboration with client teams to develop and implement sustainable solutions.
Customer-centric methods for satisfied, loyal customers.
Agile ways of working and fast responses to market changes for maximum flexibility.
Pragmatic solutions that don't just look good on paper but work in practice right away.
Get in touch
How can we help you?
Our clients
