Understand first, then build
Product discovery: How to build what your users really need
Many features get built on request and flop at rollout. We use interviews, synthetic users, and prototypes to find out what your users need. That way, you decide before development costs money.
Product discovery
Jobs to be Done
Synthetic users
MVP
Assumptions are expensive
Why so many features get built past the user
A new feature gets built on request and flops at rollout. The team asks why. Nobody can explain it, and users don't say a word. The problem almost always lies at the start. The team built on assumptions nobody ever tested.
Product discovery tests those assumptions before development starts. We combine Jobs to be Done interviews, synthetic users, prototypes, and A/B tests. The result: products users actually want. At Betzold, the MVP was ready after two weeks, and the conversion rate rose by 32%.
Sound familiar?
These are the questions we hear from almost every product team
Many product owners know the methods and still don't know where to start.
What do our users really need?
How do we involve users earlier in product development?
Which method delivers reliable answers the fastest?
How do we avoid costly development mistakes?
How do we make discovery a routine in our team?
The difference for you
What product discovery with konversionsKRAFT does for you
Fewer failed builds
You build only what users need. Ideas without demand drop out early and cost no development time.
Decisions based on knowledge
Interviews, synthetic users, and tests replace opinions. Team discussions get shorter.
Faster to reliable answers
Synthetic users and design sprints deliver first answers in days. You know sooner whether an idea holds up.
A team that can run discovery on its own
We bring the methods into your team. After that, discovery keeps running as a routine.
Case studies
Understand first, then build: selected success stories
School suppliesPersonalization & MVP
+32%
higher conversion rate
An MVP in two weeks instead of a major project.
Concept and shop module were each built in one week. After five weeks of testing, the benefit of the new personalization was proven.
D2CCustomer centricity
7 jobs
Purchase motives built into the product
Seven purchase motives that reached all the way into the packaging.
Ten jobs-to-be-done interviews revealed what turns first-time buyers into repeat customers. air up used the results in shop, product, and service.
Your toolbox for discovery that delivers
What you get, specifically
From the first user question to a tested MVP.
Research with Jobs to be Done and the Motivation Lab®
We run Jobs to be Done interviews and analyze the customer journey in the Motivation Lab®. You see which problem your users really want to solve and what holds them back.
Early validation with synthetic users
Before your team builds anything, we test ideas, concepts, and value propositions with synthetic users that our partner qlaris calibrates with real customer data. Weak ideas drop out before they cost development time.
Design sprints and prototypes
In just a few days, your team works with us to build prototypes and test them with real users. At O2 Telefónica, a tested prototype was ready after four days.
MVP, smoke test, and A/B test
With smoke tests, MVPs, and A/B tests, we check whether your product works in the market. At Betzold, the MVP was ready after two weeks and validated after five.
Get in touch
Talk to us about product discovery
Send us a no-obligation inquiry. We'll get back to you within 48 hours.