Relaunch without risking your revenue curve
Redesign validation: Your relaunch, without hurting revenue
Three out of four companies are unhappy after a website relaunch. Usually because design decisions were made on gut feeling, and only after go-live do you see what really resonates with users. We break your redesign into testable sprints, back every design decision with real user data, and make sure you end up with an uplift, not a drop in revenue.
Redesign validation
A/B testing
Risk reduction
Consulting
Testing instead of gut feeling
Why redesigns so often go wrong, and how to avoid it
A classic relaunch is a major project: months of planning, one final go-live date, and only afterward do you find out whether the new decisions resonate with customers. The risk is real. Around three out of four companies are unhappy with the result of their redesign, because user behavior shifts differently than expected and revenue drops only become visible once the project is long finished.
Our approach flips that. Instead of one big leap, we break the redesign into individual components that can be tested in isolation. Every design decision, whether color scheme, product page layout, trust elements, or navigation, is checked against the existing version in an A/B test before it is rolled out across the site. Losing variants get dropped before they cost revenue. Winning variants go live right away, not at the end of the overall project.
Sound familiar?
We hear these questions in almost every redesign project
Many decision-makers face the same uncertainties when a relaunch is coming up.
How do we make sure our new design doesn't convert worse than the old one?
How do we make design decisions without relying on gut feeling and internal opinions?
What if revenue drops after go-live and we can't go back?
How do we get stakeholders with different opinions to agree on one decision backed by evidence?
How do we collect valid user data within an already tight project timeline?
The difference for you
What redesign validation with konversionsKRAFT does for you
From confidence at go-live to predictable project success.
Confidence instead of gut feeling at go-live
Every key design decision is tested with real users before full rollout, not evaluated only afterward.
No revenue drop after the relaunch
Losing variants are identified and weeded out before they go live, not after the damage already shows up in the revenue report.
Predictable instead of random project success
Breaking the project into sprints with clear test results makes project success measurable and steerable, instead of visible only at the end of the overall project.
Faster impact instead of waiting for the big bang
Tested winning variants are rolled out right away instead of waiting for the final launch date. Improvements take effect during the project.
How redesign validation works in practice
Proof from a real project: Görtz
At Görtz, the losing variants of the brand relaunch alone would have cost −8.7% in revenue. Because every major change was tested beforehand, the result was +16.2%. The same discipline of testing every important change first also drives the programs at a well-known fashion brand and at freenet.
ShoesRedesign validation
+16.2%
Uplift after the redesign
A redesign that brings in revenue instead of costing it.
Every major change was checked in an A/B test before going live. That turned the risk of a relaunch into a measurable gain.
Conversion optimization
+€44.88 million
Net revenue in three years
Customers preferred buying in the store. That became a test.
A Motivation Lab showed why customers hesitate in the shop. From that grew a program of 50 to 60 experiments a year.
TelecommunicationsConversion optimization
+30%
more orders, cumulative
Two thirds of all tests successful, with a success guarantee.
A proof of concept with uplift targets agreed in advance proved the value of experimentation. Today freenet runs the program itself.
Your roadmap to a validated relaunch
What you get, specifically
From the pre-analysis to monitoring after go-live.
Redesign pre-audit
Before the first mockup exists, we analyze your current site along the 7 Levels of Conversion and identify which elements carry risk and which are uncontroversial.
Sprint-based testing during the redesign
Instead of one final big-bang launch, we break the redesign into testable steps and validate each one with an A/B test before it moves into the next sprint.
Go-live validation
Critical changes such as color scheme, core layout, or checkout elements are tested against the live version up front, so there are no surprises on launch day.
Post-launch monitoring
After go-live, we keep an eye on the relevant metrics so we can adjust quickly if user behavior develops differently than expected.
Planning a relaunch and want to validate it?
André Morys
CEO
Get in touch
Plan your relaunch without revenue risk
Send us a no-obligation inquiry. We'll get back to you within 48 hours with concrete feedback on your planned redesign.