Our industry expertise
Expertise that proves itself in every industry
From e-commerce to banking, we understand the specific challenges and opportunities in your industry and deliver tailored solutions for sustainable digital growth.
Strategy
Enabling
Consulting
Agility
Management
Full service
First project
Product development
Product discovery
Case studies: Success through agility and customer-centricity
D2CRapid Growth Engine
+54%
Conversion rate in three months
Three experiments per week, the first after 13 days.
AI delivers customer understanding and tests in days instead of weeks. 59% of experiments win; the benchmark is 20 to 30%.
ElectronicsPersonalization
+18.2%
more revenue
Recognizing customer types before anyone logs in.
From 200 data points, a profile of each visitor emerges in real time. The messaging adapts long before checkout begins.
FashionPersonalization
> +10% RPV
in 4 weeks
From tool to first personalization in four weeks.
A few clearly justified use cases instead of hundreds of possibilities. All three first experiences beat the control group.
Conversion optimization
+€44.88 million
Net revenue in three years
Customers preferred buying in the store. That became a test.
A Motivation Lab showed why customers hesitate in the shop. From that grew a program of 50 to 60 experiments a year.
TelecommunicationsConversion optimization
+30%
more orders, cumulative
Two thirds of all tests successful, with a success guarantee.
A proof of concept with uplift targets agreed in advance proved the value of experimentation. Today freenet runs the program itself.
D2CCustomer centricity
7 jobs
Purchase motives built into the product
Seven purchase motives that reached all the way into the packaging.
Ten jobs-to-be-done interviews revealed what turns first-time buyers into repeat customers. air up used the results in shop, product, and service.
Sneakers & streetwearCustomer retention & loyalty
+22%
more contribution margin
More orders don't automatically mean more profit.
We followed A/B tests all the way into the merchandise management system. The variant with 43% more orders still delivered 22% more contribution margin after returns.
Customer centricity
+15.3%
Revenue per visitor
The same page won in Germany and lost in Switzerland.
One template for 15 country shops hid opposing effects. A dedicated concept for Switzerland delivered 15.3% more revenue per visitor there.
B2B softwareCustomer centricity
+€5.2 million
Revenue
Personas that get used in daily work instead of sitting in a folder.
Personas and jobs to be done led to 33 tests with a 52% success rate. That made customer centricity part of the daily work.
EnergyPersonalization
4 streams
along the customer journey
Electricity is the same for everyone. Customers are not.
A vision of a personal customer journey became three customer types, four prioritized streams, and a five-phase roadmap.
Conversion optimization
+€22.8 million
Value contribution per year
Growth in a saturated market, without more ad budget.
Our experts supplemented the in-house team. Today, every important decision is tested first.
ShoesRedesign validation
+16.2%
Uplift after the redesign
A redesign that brings in revenue instead of costing it.
Every major change was checked in an A/B test before going live. That turned the risk of a relaunch into a measurable gain.
Equestrian sportsRapid Growth Engine
1,493%
ROI in two years
Four times as many tests, because small sprints learn faster.
As an external growth team, we increased the speed and hit rate of testing. Out of that came our model for fast testing in D2C.
School suppliesPersonalization & MVP
+32%
higher conversion rate
An MVP in two weeks instead of a major project.
Concept and shop module were each built in one week. After five weeks of testing, the benefit of the new personalization was proven.
Grocery retailPersonalization
3 segments
per channel as a starting point
Personalization across all channels with one shared plan.
Each channel got its own roadmap with prioritized use cases. Dependencies between channels are now visible and plannable.
Online marketing
+6.7%
Purchase interest from the stronger motif
Test in a panel first, then run the campaign.
Motifs and messages of a large image campaign were compared with the target audience in advance, including across markets.
Jewelry D2CConversion optimization
> €4.5 million
Additional revenue 2017 to 2019
More orders, because the shop removes doubt.
A MotivationLab showed what makes jewelry buyers uneasy online. The strongest levers came from consumer psychology and were proven in A/B tests.
Good reasons to work together
What sets konversionsKRAFT apart?
Specialization in individual industries with deep expertise and many years of experience.
Close collaboration with client teams to develop and implement lasting solutions.
Customer-centric methods for satisfied, loyal customers.
Agile ways of working and fast responses to market changes for maximum flexibility.
Pragmatic solutions that don't just look good on paper but work in practice right away.
Get in touch
Get a no-obligation consultation
Our team of experts looks forward to your inquiry and will reply within 48 hours with concrete tips and suggested appointment times.
Over 400 clients
From direct-to-consumer (D2C) brands like air up and The Female Company to platforms like mobile.de and ImmoScout24.
