We find out what really moves your customers and turn it into more revenue, better experiences, and more loyalty.
Consumer psychology, data, and in-house implementation in one team: science-based and on equal footing.
Over 400 clients
From D2C brands like air up and The Female Company to platforms like mobile.de and ImmoScout24.
Simply better results.
Agile, customer-centric sprints drive more growth and resilience.
Whether it's conversion optimization, personalization, or customer loyalty, we combine deep insights into your customers and their behavior with psychological know-how to build customer journeys that sell more and drive growth:
Conversion Optimization
We increase your conversion rates through data-driven analysis, continuous A/B testing, and a holistic strategy. With our structured approach, we combine A/B testing, user research, and optimization for valid results that last.
Personalization
We help you understand your target audience better and reach them with precision. With data-based insights and a structured approach, we develop individual customer journeys that increase customer retention.
Customer Loyalty & CRM
We help you turn users into loyal fans. With data-driven strategies, targeted measures, and our expertise in testing and personalization, we strengthen your CRM for lasting customer retention.
More case studies from different industries
D2CRapid Growth Engine
+54%
Conversion rate in three months
Three experiments per week, the first after 13 days.
AI delivers customer understanding and tests in days instead of weeks. 59% of experiments win; the benchmark is 20 to 30%.
ElectronicsPersonalization
+18.2%
more revenue
Recognizing customer types before anyone logs in.
From 200 data points, a profile of each visitor emerges in real time. The messaging adapts long before checkout begins.
FashionPersonalization
> +10% RPV
in 4 weeks
From tool to first personalization in four weeks.
A few clearly justified use cases instead of hundreds of possibilities. All three first experiences beat the control group.
Conversion optimization
+€44.88 million
Net revenue in three years
Customers preferred buying in the store. That became a test.
A Motivation Lab showed why customers hesitate in the shop. From that grew a program of 50 to 60 experiments a year.
TelecommunicationsConversion optimization
+30%
more orders, cumulative
Two thirds of all tests successful, with a success guarantee.
A proof of concept with uplift targets agreed in advance proved the value of experimentation. Today freenet runs the program itself.
D2CCustomer centricity
7 jobs
Purchase motives built into the product
Seven purchase motives that reached all the way into the packaging.
Ten jobs-to-be-done interviews revealed what turns first-time buyers into repeat customers. air up used the results in shop, product, and service.
Sneakers & streetwearCustomer retention & loyalty
+22%
more contribution margin
More orders don't automatically mean more profit.
We followed A/B tests all the way into the merchandise management system. The variant with 43% more orders still delivered 22% more contribution margin after returns.
Customer centricity
+15.3%
Revenue per visitor
The same page won in Germany and lost in Switzerland.
One template for 15 country shops hid opposing effects. A dedicated concept for Switzerland delivered 15.3% more revenue per visitor there.
B2B softwareCustomer centricity
+€5.2 million
Revenue
Personas that get used in daily work instead of sitting in a folder.
Personas and jobs to be done led to 33 tests with a 52% success rate. That made customer centricity part of the daily work.
EnergyPersonalization
4 streams
along the customer journey
Electricity is the same for everyone. Customers are not.
A vision of a personal customer journey became three customer types, four prioritized streams, and a five-phase roadmap.
Conversion optimization
+€22.8 million
Value contribution per year
Growth in a saturated market, without more ad budget.
Our experts supplemented the in-house team. Today, every important decision is tested first.
ShoesRedesign validation
+16.2%
Uplift after the redesign
A redesign that brings in revenue instead of costing it.
Every major change was checked in an A/B test before going live. That turned the risk of a relaunch into a measurable gain.
Equestrian sportsRapid Growth Engine
1,493%
ROI in two years
Four times as many tests, because small sprints learn faster.
As an external growth team, we increased the speed and hit rate of testing. Out of that came our model for fast testing in D2C.
School suppliesPersonalization & MVP
+32%
higher conversion rate
An MVP in two weeks instead of a major project.
Concept and shop module were each built in one week. After five weeks of testing, the benefit of the new personalization was proven.
Grocery retailPersonalization
3 segments
per channel as a starting point
Personalization across all channels with one shared plan.
Each channel got its own roadmap with prioritized use cases. Dependencies between channels are now visible and plannable.
Online marketing
+6.7%
Purchase interest from the stronger motif
Test in a panel first, then run the campaign.
Motifs and messages of a large image campaign were compared with the target audience in advance, including across markets.
Jewelry D2CConversion optimization
> €4.5 million
Additional revenue 2017 to 2019
More orders, because the shop removes doubt.
A MotivationLab showed what makes jewelry buyers uneasy online. The strongest levers came from consumer psychology and were proven in A/B tests.
Client voices
What our clients say
Get to know us
Why you can count on us
We're a strategic partner that takes responsibility for implementation and results. We don't just deliver a concept. We implement it ourselves and stand behind the outcome. And if something isn't worth it for you, we'll tell you honestly.
We rely on collaborative partnership, transparent communication, and individual solutions instead of standard approaches. Together, we build the foundation for lasting success and real customer loyalty.
Banking & Finance
Agile, customer-centric strategies for financial companies
We help financial companies overcome cultural inertia, establish agile processes, and make data-based decisions to foster security, innovation, and customer retention.
B2B
Customer experience as a lever for B2B companies
Customer centricity and agile, data-based work are among the biggest challenges, and we keep things moving.
E-Commerce
Faster ROI through data-driven optimization
Weak margins, little differentiation: we support e-commerce companies in highly dynamic situations with innovative and sustainable approaches.
NGOs
Efficiency, transparency, and digitization as keys to NGO success
We help NGOs develop digital strategies, use resources effectively, and build trust with target groups and donors.
Telecommunications
Data-driven CX optimization for telcos
We help telecommunications companies develop data-driven strategies, implement agile methods, and achieve sustainable growth.
Travel & Tourism
Master complex customer journeys and delight customers
We help travel companies develop innovative solutions, strengthen their digital presence, and secure competitive advantages.
For everyone who wants to achieve more
Knowledge and network for your digital growth
Whether you want to deepen your know-how or connect with other professionals, you'll find support here: practical training and a community that helps you on your growth journey.
Training Programs
Gain practical knowledge and learn from our experts how to optimize digital experiences, increase conversion rates, and create sustainable growth. Our workshops and training help you move your company forward.
Growth Ambassador Community
Exchange ideas with like-minded people, get valuable insights, and share your experiences, in a community that supports you at every step of your growth journey. Become part of our network and benefit from the knowledge of other experts.
Europe's #1 Growth Conference
growth minded SUPERHEROES
June 15, 2027
Alte Oper | Frankfurt am Main
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