E-commerce

Competitive advantage through customer-centric, agile, and data-driven methods

Looking for ways to drive more profitable growth? More revenue, profitability, customer loyalty? We help e-commerce companies stay on course in a highly dynamic market.

Strategy

Enabling

Consulting

Agility

E-commerce companies that benefit from our know-how:

  • Client logo REWE digital
  • Client logo OTTO
  • Client logo C&A
  • Client logo s.Oliver
  • Client logo OBI
  • Client logo coop bau+hobby
  • Client logo Galaxus
  • Client logo Computer Universe
  • Client logo Cyberport
  • Client logo Media Markt
  • Client logo Fressnapf
  • Client logo Pferdesporthaus Loesdau
  • Client logo hessnatur
  • Client logo Douglas

Challenges in the e-commerce industry:

From technological change to lasting differentiation

Organic growth is declining, the cost of acquiring new customers is rising, and customer loyalty is dropping at the same time.

Many challenges force online retailers to keep optimizing and innovating. Intense competitive pressure from global platforms makes it harder for small and midsize providers to differentiate their brand successfully. Seamlessly integrating online and offline channels remains a major task, while technological developments like AI and automation require significant investment. Customers expect personalized experiences, which makes deep customer understanding and smart analytics indispensable.

We understand these challenges and know they have to be tackled in an agile, "hands-on" way. With our expertise in customer centricity, data-driven strategies, agile methods, and product development, we help e-commerce companies secure their competitiveness.

Our proven methods make it possible to optimize effectively, create innovative customer experiences, and reduce investment risk.

Success strategies for the e-commerce industry

Secure long-term success, competitive advantage, and higher customer satisfaction

Icon for personalization showing several people whose data trails end up in a cloud

Competitive advantage through conversion optimization

With effective AI-supported A/B testing and analysis methods, we enable e-commerce companies to optimize based on data. Our clients enjoy ROI values well above 1,000%.

Three people side by side, each with a star beneath them

Customer retention through personalization

With proven approaches to personalization, we help you understand customer preferences better. With targeted strategies, we improve the customer experience and sustainably increase customer retention.

Three circles growing larger from the inside out, like a target with an arrow in the center

Agile product development for more innovation and less risk

We help you develop digital products quickly and efficiently. With agile methods, user-centered design, and data-driven validation, we create solutions that offer a clear competitive advantage.

Hand-drawn, winding path with ten red dots and a finish flag at the top

Establishing sustainability as a competitive factor

We have many years of expertise working for companies that focus on environmental sustainability and combine it with business success.

Case study

+€22.8 million in revenue per year for a midsize fashion brand

The strategic challenge was to identify new growth opportunities because the market for the core business was already saturated. Our experts rounded out the internal team and turned the focus to the potential in the customer experience. By now, every decision is backed by tests, which has maximized the company's maturity level.

Rocket flying to the upper right

+€22.8 million revenue p.a.

Hand-drawn bar chart with five red-filled, rising columns and a black upward arrow above them

+20.69% revenue growth

Hand-drawn mountain landscape with a red-and-white peak and a flag at the summit

Sustainable growth in maturity level

Using different lines of questioning, we identified the winner among differently designed variants.
Gabriel Beck, Member of the Executive Board

Gabriel Beck

Member of the Executive Board

“I love the dynamics in e-commerce. Something new is always happening here! My goal is to help companies become faster, more data-driven, and more customer-oriented. In such a competitive market especially, it's crucial not just to master challenges like technology, personalization, and sustainability, but to use them as opportunities for growth.”

E-commerce case studies

What online retailers have achieved with us

KICKZSneakers & streetwear

Customer retention & loyalty

+22%

more contribution margin

More orders don't automatically mean more profit.

We followed A/B tests all the way into the merchandise management system. The variant with 43% more orders still delivered 22% more contribution margin after returns.

Case lesen 4 Min.
GörtzShoes

Redesign validation

+16.2%

Uplift after the redesign

A redesign that brings in revenue instead of costing it.

Every major change was checked in an A/B test before going live. That turned the risk of a relaunch into a measurable gain.

Case lesen 5 Min.
computeruniverseElectronics

Personalization

+18.2%

more revenue

Recognizing customer types before anyone logs in.

From 200 data points, a profile of each visitor emerges in real time. The messaging adapts long before checkout begins.

Case lesen 4 Min.
BetzoldSchool supplies

Personalization & MVP

+32%

higher conversion rate

An MVP in two weeks instead of a major project.

Concept and shop module were each built in one week. After five weeks of testing, the benefit of the new personalization was proven.

Case lesen 6 Min.
hessnaturFashion

Personalization

> +10% RPV

in 4 weeks

From tool to first personalization in four weeks.

A few clearly justified use cases instead of hundreds of possibilities. All three first experiences beat the control group.

Case lesen 3 Min.
Well-known German fashion brandFashion

Conversion optimization

+€44.88 million

Net revenue in three years

Customers preferred buying in the store. That became a test.

A Motivation Lab showed why customers hesitate in the shop. From that grew a program of 50 to 60 experiments a year.

Case lesen 5 Min.

What our e-commerce clients say

Good reasons to work together

What sets konversionsKRAFT apart?

Specialization in the e-commerce industry with deep expertise and many years of experience.

Training and enabling our clients to create lasting, repeatable success.

Customer-centric methods for satisfied and loyal customers.

Agile ways of working and quick responses to market changes for maximum flexibility.

Pragmatic solutions that don't just look good on paper but work right away in practice.

Get in touch

Get non-binding advice now

Our team of experts looks forward to your inquiry and will reply within 48 hours with concrete tips and suggested appointment times.

Your contacts

Our e-commerce experts

Gabriel Beck, Member of the Executive Board

Gabriel Beck

Member of the Executive Board

Ina Reinhardt, Managing Consultant

Ina Reinhardt

Managing Consultant

Our clients

We help well-known companies grow faster

  • Client logo mobile.de
  • Client logo Computer Universe
  • Client logo hessnatur
  • Client logo Telefonica
  • Client logo C&A
  • Client logo LIDL digital
  • Client logo Pferdesporthaus Loesdau
  • Client logo DKB