More impact from the same budget
More marketing efficiency: how your campaigns sell more without costing more
Click prices are rising. Budgets aren't. The biggest lever is often after the click. We find out which motive really resonates with your audience, test messages in advance with synthetic users, and optimize your landing pages with A/B tests.
Online marketing
Landing pages
Synthetic users
A/B testing
The most expensive click is the one that doesn't convert
Why more budget rarely solves the efficiency problem
Many teams optimize bids, audiences, and channels. That matters, but it often isn't enough. If the ad and the landing page appeal to the wrong motive, every euro is wasted. You end up buying reach that doesn't convert.
That's why we start with the message. Using consumer psychology, we find out which motives drive your audience. We test new motives and messages in advance with synthetic users, which our partner qlaris calibrates with real customer data. What convinces there, we test on the landing page with an A/B test. An online electronics retailer shows how much this can deliver. It tested the motives of its image campaign in advance in a panel and raised purchase intent by 6.7%.
Sound familiar?
These are the questions we hear in almost every marketing project
Many marketing teams are under cost pressure and don't know where the biggest lever is.
Why is our cost per purchase rising even though the campaigns are performing well?
Which motive really resonates with our audience?
How do we test new messages before we spend media budget on them?
Why do so many visitors bounce from our landing pages?
How do we better align channels, messages, and landing pages?
The difference for you
What marketing efficiency with konversionsKRAFT does for you
More revenue from the same traffic
Better landing pages and matching messages lower your cost per purchase. You sell more without spending more budget.
Messages that hit the right motive
We find out what drives your audience and what holds it back. Your campaigns then speak to the reason people buy.
Less risk before campaign launch
You test motives and messages in advance with synthetic users and in a panel. Media budget goes only to variants that have already proven convincing.
A customer journey without breaks
Ad, landing page, and offer tell the same story. People who click find what they were promised.
Case Studies
More impact from the same budget, from our own projects
Online marketing
+6.7%
Purchase interest from the stronger motif
Test in a panel first, then run the campaign.
Motifs and messages of a large image campaign were compared with the target audience in advance, including across markets.
D2CRapid Growth Engine
+54%
Conversion rate in three months
Three experiments per week, the first after 13 days.
AI delivers customer understanding and tests in days instead of weeks. 59% of experiments win; the benchmark is 20 to 30%.
Conversion optimization
+€44.88 million
Net revenue in three years
Customers preferred buying in the store. That became a test.
A Motivation Lab showed why customers hesitate in the shop. From that grew a program of 50 to 60 experiments a year.
Your roadmap to more marketing efficiency
What you get, specifically
From the analysis of your marketing mix to the tested landing page.
Campaign and landing page audit
We analyze campaigns, landing pages, and the customer journey by revenue, conversion rate, and purchase motives. You get a prioritized list of the biggest levers in your marketing mix.
Motive tests with synthetic users and panel
Before budget flows, we test ad motives and messages with synthetic users and with real audiences in a panel. You see which motive works best, including against your competitors.
Landing page optimization with A/B tests
AI-assisted ideation and Behavior Patterns provide hypotheses that we test on your landing pages. The winners become a toolkit for new landing pages.
Campaign messaging with neuromarketing
With the Limbic® Map and Behavior Patterns, we translate your audience's motives into messages, imagery, and tone. Your campaigns speak to the emotions that actually drive purchase decisions.
Want to get more out of your marketing budget?
André Morys
CEO
Get in touch
Talk to us about your campaigns
Send us a no-obligation inquiry. We'll get back to you within 48 hours.