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D2C
Direct-to-consumer (D2C) scaling without rising ad costs
Is your brand growing while margins shrink? We turn your shop into your most profitable channel: with customer understanding in days instead of months, validated experiments in 10–14 days, and 15 years of test evidence fueling our AI workflows.
Rapid Growth Engine
AI Research
Consumer psychology
Enabling
Selected clients
Not your typical CRO agency
A/B testing = CRO?
In the D2C world, CRO is a synonym for A/B testing: copy best practices, test buttons, celebrate winners. That's not our game. We find out why your customers buy and why they don't. That gives us bold hypotheses, which we turn into validated growth levers. A/B tests are our measuring instrument, not our strategy.
Challenges in the D2C industry
From growth plateau to profitable brand
Acquisition costs across paid channels are exploding, conversion rates are stagnating, and customer value is falling short of expectations. Brands that want to keep growing don't need more media spend. They need a higher learning rate.
CAC trap:
Influencer, Meta, and Google are getting more expensive, tracking restrictions are hurting efficiency, and growth through paid alone can no longer be scaled profitably.
Retention over acquisition:
Repeat purchase rates and customer lifetime value determine profitability, yet many D2C brands don't know their customers' purchase motives.
Brand and positioning:
Product copycats and price pressure force brands to differentiate through experience, story, and personalization instead of discounts.
Our approach for D2C
Anyone can test fast. Only we learn fast.
CRO has a reputation for being slow: long test durations, lots of analysis, little movement. We built the opposite: a continuous growth loop that combines the speed of modern agile teams with the evidence of 15 years of experimentation. Understand → Prioritize → Test → Validate. In days, not weeks.
AI Research Engine: customer understanding in days instead of months
Rapid Growth Engine: valid results in up to 50% less runtime
Limbic®: purchase motives instead of gut feeling
Rapid Growth Engine
Results in days instead of weeks
How to measure us
More than €15 billion in online revenue flows through shops we optimize every year. With sums like these, we can't afford false test results. That's why one rule applies to every number on this page: one brand, one time period, validated against a control group.
10–14 days test runtime with Rapid Growth Engine delivers valid results up to 50% faster
Days instead of months for market research and customer understanding through AI Research Engine
15 years of documented experiment evidence, the longest-running test database in DACH
4.5 years average client relationship, the most honest success metric in the agency market
A word on numbers
Why we don't promise a win rate above 50%
Impressive figures are circulating in the market: win rates above 50%, guaranteed uplifts, three-digit millions summed up across hundreds of clients. Three questions are worth asking before you trust numbers like these:
When was the test stopped? Anyone who ends tests before reaching the required sample size produces fast "winners" and wrong decisions that cost money in the shop later.
What does a high win rate really tell you? A win rate well above 50% usually means: not enough boldness in testing. If you only test safe micro-changes, you often win and learn nothing. The big uplifts are in the bold hypotheses, and those lose more often.
Was it validated against a control group? Every number we publish is validated against a control group and approved by the client.
D2C case studies
What D2C brands have achieved with us
D2CRapid Growth Engine
+54%
Conversion rate in three months
Three experiments per week, the first after 13 days.
AI delivers customer understanding and tests in days instead of weeks. 59% of experiments win; the benchmark is 20 to 30%.
Case lesen 6 Min.
Mid-sized fashion D2C brandFashion D2C
Conversion optimization
+€22.8 million
Value contribution per year
Growth in a saturated market, without more ad budget.
Our experts supplemented the in-house team. Today, every important decision is tested first.
Case lesen 3 Min.
Equestrian sportsRapid Growth Engine
1,493%
ROI in two years
Four times as many tests, because small sprints learn faster.
As an external growth team, we increased the speed and hit rate of testing. Out of that came our model for fast testing in D2C.
Case lesen 4 Min.
D2CCustomer centricity
7 jobs
Purchase motives built into the product
Seven purchase motives that reached all the way into the packaging.
Ten jobs-to-be-done interviews revealed what turns first-time buyers into repeat customers. air up used the results in shop, product, and service.
Case lesen 5 Min.
FashionPersonalization
> +10% RPV
in 4 weeks
From tool to first personalization in four weeks.
A few clearly justified use cases instead of hundreds of possibilities. All three first experiences beat the control group.
Case lesen 3 Min.
Client voice
Success strategies for D2C brands
Increase customer value, protect margin, grow independently
More from existing traffic: conversion optimization
Every visitor is expensive to acquire. With ultra-agile, AI-supported A/B testing and our expertise in consumer psychology, we get more out of your existing traffic, faster. ROI values between 500 and 1,000% are the norm for our clients.
Customer retention through personalization
Anyone who understands purchase motives sells without discounts. With our 4-level model for personalization, we turn anonymous traffic into returning customers. At hessnatur, motive-based personalization led to a +12% and +9% revenue uplift per customer type compared to the control group.
Customer understanding as a growth engine
Behavioral sciences and data-driven analyses reveal why customers buy or drop off. These insights flow directly into assortment, communication, and customer journey.
Brand & sustainability as differentiation
Years of experience with brands that combine conviction and environmental sustainability with business success, instead of positioning themselves on price.
Good reasons to work together
What makes konversionsKRAFT different?
Specialization in brands with direct customer access: deep understanding of D2C business models, margins, and channel economics.
Consumer psychology instead of gut feeling: we work with validated purchase motives, not best-practice lists.
Training and enabling, so your team can repeat its successes.
Validation before investment: every measure is tested before it scales.
Pragmatic solutions and agility: we'd rather learn quickly what works than analyze for days.
Get in touch
How can we help you?
Our clients
