The market for the core business was saturated. Winning new customers through advertising got more expensive every year. The question was where the customer experience still held revenue that nobody had measured.
Our experts filled the gaps in the internal team wherever roles were missing. Together, we moved experimentation from individual tests to the level of business decisions. Today, every important change is tested first, and the company has reached the highest maturity level in the G.R.O.W. Model.
