Webinar

Fail Fast or Fail Forever

The Trap of Perfectionism in Experimentation

02. September 2025 um 11:00 bis 12:00 Uhr

Done is better than perfect.


In today’s fast-changing digital world, perfectionism can slow you down and keep great ideas from ever seeing the light of day.
Join us for an inspiring webinar with Christoph Rottler-Lavoie (Kameleoon) where he’ll share why experimentation thrives on imperfection and how embracing a “just start” mindset can unlock faster learning, smarter data, and sustainable growth.
Based on his popular GMS25 talk “Fail Fast or Fail Forever”, this session will help you rethink how you approach testing and innovation.


What you’ll learn:

  • Why “done beats perfect” in experimentation

  • How perfectionism can stall innovation and growth

  • Real examples of how to learn faster by taking imperfect action

  • Practical ways to focus on learning instead of pixel-perfect outputs

  • How to avoid reporting overload and use AI without falling into blind trust

This is a session for anyone ready to let go of perfection, get their hands dirty, and create impact through action.

The experts

Christoph Rottler-Lavoie

Managing Director DACH at Kameleoon

With over 10 years of experience in A/B testing and personalisation, Christoph has completed hundreds of conversion optimisation projects from SEA/ SMA to on-page campaigns and draws on a wealth of experience from all industries.

André Morys, Vorstand (Vors.)

André Morys

CEO

André Morys (born 1974) is the founder and chairman of konversionsKRAFT, Germany’s leading contact for conversion optimization and strategic consulting in digital growth. His publications include “Die digitale Wachstumsstrategie” (2018) and “Conversion Optimierung” (2011), as well as numerous articles in relevant media on online marketing. He is also a lecturer at the University of Applied Sciences in Würzburg and gives numerous keynotes and presentations at national and international congresses on the topics of digital growth, e-commerce and optimization strategies.

Register now!