Product experimentation at scale

How Booking.com runs thousands of experiments

Watch recording

What if every team in your organization could run experiments -anytime, without bottlenecks?
Booking.com has been running experiments since 2005. Over the past 20 years, they’ve built a unique organizational structure where experimentation is embedded in the culture – and accessible to every team.
In this exclusive live webinar session, Jorden Lentze, Sr. Product Manager Apps at Booking.com, shares how the company scaled experimentation beyond a central team and empowered product, growth, and cross-functional teams to make faster, data-driven decisions – on autopilot.
André Morys will host the conversation and bring in your live questions to make it interactive and tailored to your challenges.

What you’ll learn:

  • 20 years of experimentation at Booking.com: evolution, key challenges, and lessons learned

  • How to democratize testing and create an experimentation engine that runs across the entire company

  • What it takes to build a culture where every idea is tested

The experts

Jorde Lentze

Sr. Product Manager Apps at booking.com

Jorden Lentze joined Booking,com in May 2017 as a Product Manager for Partner CSP Reduction team. This team focuses on helping new apartment owners find answers to their questions faster and thereby reduce their need to call our Customer Service Center. Before that he worked at Google and ABN AMRO Bank on Conversion Rate Optimization. He did his first A/B test in 2008 using Google Website Optimizer.

André Morys, Vorstand (Vors.)

André Morys

CEO

André Morys (born 1974) is the founder and chairman of konversionsKRAFT, Germany’s leading contact for conversion optimization and strategic consulting in digital growth. His publications include “Die digitale Wachstumsstrategie” (2018) and “Conversion Optimierung” (2011), as well as numerous articles in relevant media on online marketing. He is also a lecturer at the University of Applied Sciences in Würzburg and gives numerous keynotes and presentations at national and international congresses on the topics of digital growth, e-commerce and optimization strategies.